Andrew Agar, Deputy Head of Sport at Weber Shandwick shares his tips on how to make the most of London 2012 from a communications and activation perspective.

1. Are You Feeling Olympic?
4th April 2012

2. We the Olympics

3. Find London 2012’s Red Mitten
equivalent and you can retire

4. Rule 40 is you best friend

5. Good working relations with the
organising committee is key

6. Think of an activation budget and
double it

7. The Paralympics are going to be
bigger than you think

8. Celebrating medal success is
fraught with dangers

9. Let your guests enjoy hospitality
& tickets, preferably without you

10. Take your activation outside of
Olympic Park, use all of London

11. Don’t just tick boxes, push the
boundaries

12. Our Rallying Cry To Brands
“Do something Olympic”
It’s a once in a lifetime gig, Do
Something Olympic