Enviar pesquisa
Carregar
Challenges of Measuring Social Media : Metrica
•
2 gostaram
•
362 visualizações
Gorkana
Seguir
Negócios
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 25
Recomendados
Digital Strategies York Region Workshop: Part Three
Digital Strategies York Region Workshop: Part Three
GBdigitalstrat
The Analytics Series - Webinar 2 - Measure What Matters
The Analytics Series - Webinar 2 - Measure What Matters
Gorkana
The Rabbit Agency presentation
The Rabbit Agency presentation
Gorkana
The Analytics Series - Webinar 3 - Return on Investment
The Analytics Series - Webinar 3 - Return on Investment
Gorkana
#GorkanaSocial panel event: Warren Johnson, W Communications
#GorkanaSocial panel event: Warren Johnson, W Communications
Gorkana
#GorkanaCharities - NFP Synergy presentation
#GorkanaCharities - NFP Synergy presentation
Gorkana
In10years
In10years
Blanca Alicia Vargas Govea
Gorkana Pressefrühstück mit dem International Bankers Forum
Gorkana Pressefrühstück mit dem International Bankers Forum
Gorkana
Recomendados
Digital Strategies York Region Workshop: Part Three
Digital Strategies York Region Workshop: Part Three
GBdigitalstrat
The Analytics Series - Webinar 2 - Measure What Matters
The Analytics Series - Webinar 2 - Measure What Matters
Gorkana
The Rabbit Agency presentation
The Rabbit Agency presentation
Gorkana
The Analytics Series - Webinar 3 - Return on Investment
The Analytics Series - Webinar 3 - Return on Investment
Gorkana
#GorkanaSocial panel event: Warren Johnson, W Communications
#GorkanaSocial panel event: Warren Johnson, W Communications
Gorkana
#GorkanaCharities - NFP Synergy presentation
#GorkanaCharities - NFP Synergy presentation
Gorkana
In10years
In10years
Blanca Alicia Vargas Govea
Gorkana Pressefrühstück mit dem International Bankers Forum
Gorkana Pressefrühstück mit dem International Bankers Forum
Gorkana
Pressefrühstück mit FINANCE
Pressefrühstück mit FINANCE
Gorkana
Presentation die presse_compressed
Presentation die presse_compressed
Gorkana
Präsentation Pressefrühstück neue energie
Präsentation Pressefrühstück neue energie
Gorkana
Präsentation Pressefrühstück Frankfurter Rundschau
Präsentation Pressefrühstück Frankfurter Rundschau
Gorkana
Gorkana Pressefrühstück mit dem manager magazin
Gorkana Pressefrühstück mit dem manager magazin
Gorkana
Gorkana Pressefrühstück mit der Handelszeitung
Gorkana Pressefrühstück mit der Handelszeitung
Gorkana
Gorkana Breakfast Briefing with The Wall Street Journal - Dow Jones Newswires
Gorkana Breakfast Briefing with The Wall Street Journal - Dow Jones Newswires
Gorkana
€uro
€uro
Gorkana
€uro
€uro
Gorkana
Presentation NZZ
Presentation NZZ
Gorkana
The Evolution of Digital PR in Retail
The Evolution of Digital PR in Retail
Gorkana
Gorkana Analytics Series - Webinar 1 - Here Be Dragons
Gorkana Analytics Series - Webinar 1 - Here Be Dragons
Gorkana
Big Data Webinar 31st July 2014
Big Data Webinar 31st July 2014
Gorkana
Gorkana Pressefrühstück mit €uro
Gorkana Pressefrühstück mit €uro
Gorkana
Becoming as quantitative as you are creative: How do you really put reality i...
Becoming as quantitative as you are creative: How do you really put reality i...
Gorkana
#AMECWebinar – How Can PR Measurement Benefit Your Business?
#AMECWebinar – How Can PR Measurement Benefit Your Business?
Gorkana
Gorkana Breakfast Briefing_Handelsblatt
Gorkana Breakfast Briefing_Handelsblatt
Gorkana
Gorkana Breakfast Briefing_with_SZ
Gorkana Breakfast Briefing_with_SZ
Gorkana
Gorkana Breakfast Briefing with Bloomberg News
Gorkana Breakfast Briefing with Bloomberg News
Gorkana
Die welt breakfast präsentation final
Die welt breakfast präsentation final
Gorkana
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
kapoorjyoti4444
Mais conteúdo relacionado
Mais de Gorkana
Pressefrühstück mit FINANCE
Pressefrühstück mit FINANCE
Gorkana
Presentation die presse_compressed
Presentation die presse_compressed
Gorkana
Präsentation Pressefrühstück neue energie
Präsentation Pressefrühstück neue energie
Gorkana
Präsentation Pressefrühstück Frankfurter Rundschau
Präsentation Pressefrühstück Frankfurter Rundschau
Gorkana
Gorkana Pressefrühstück mit dem manager magazin
Gorkana Pressefrühstück mit dem manager magazin
Gorkana
Gorkana Pressefrühstück mit der Handelszeitung
Gorkana Pressefrühstück mit der Handelszeitung
Gorkana
Gorkana Breakfast Briefing with The Wall Street Journal - Dow Jones Newswires
Gorkana Breakfast Briefing with The Wall Street Journal - Dow Jones Newswires
Gorkana
€uro
€uro
Gorkana
€uro
€uro
Gorkana
Presentation NZZ
Presentation NZZ
Gorkana
The Evolution of Digital PR in Retail
The Evolution of Digital PR in Retail
Gorkana
Gorkana Analytics Series - Webinar 1 - Here Be Dragons
Gorkana Analytics Series - Webinar 1 - Here Be Dragons
Gorkana
Big Data Webinar 31st July 2014
Big Data Webinar 31st July 2014
Gorkana
Gorkana Pressefrühstück mit €uro
Gorkana Pressefrühstück mit €uro
Gorkana
Becoming as quantitative as you are creative: How do you really put reality i...
Becoming as quantitative as you are creative: How do you really put reality i...
Gorkana
#AMECWebinar – How Can PR Measurement Benefit Your Business?
#AMECWebinar – How Can PR Measurement Benefit Your Business?
Gorkana
Gorkana Breakfast Briefing_Handelsblatt
Gorkana Breakfast Briefing_Handelsblatt
Gorkana
Gorkana Breakfast Briefing_with_SZ
Gorkana Breakfast Briefing_with_SZ
Gorkana
Gorkana Breakfast Briefing with Bloomberg News
Gorkana Breakfast Briefing with Bloomberg News
Gorkana
Die welt breakfast präsentation final
Die welt breakfast präsentation final
Gorkana
Mais de Gorkana
(20)
Pressefrühstück mit FINANCE
Pressefrühstück mit FINANCE
Presentation die presse_compressed
Presentation die presse_compressed
Präsentation Pressefrühstück neue energie
Präsentation Pressefrühstück neue energie
Präsentation Pressefrühstück Frankfurter Rundschau
Präsentation Pressefrühstück Frankfurter Rundschau
Gorkana Pressefrühstück mit dem manager magazin
Gorkana Pressefrühstück mit dem manager magazin
Gorkana Pressefrühstück mit der Handelszeitung
Gorkana Pressefrühstück mit der Handelszeitung
Gorkana Breakfast Briefing with The Wall Street Journal - Dow Jones Newswires
Gorkana Breakfast Briefing with The Wall Street Journal - Dow Jones Newswires
€uro
€uro
€uro
€uro
Presentation NZZ
Presentation NZZ
The Evolution of Digital PR in Retail
The Evolution of Digital PR in Retail
Gorkana Analytics Series - Webinar 1 - Here Be Dragons
Gorkana Analytics Series - Webinar 1 - Here Be Dragons
Big Data Webinar 31st July 2014
Big Data Webinar 31st July 2014
Gorkana Pressefrühstück mit €uro
Gorkana Pressefrühstück mit €uro
Becoming as quantitative as you are creative: How do you really put reality i...
Becoming as quantitative as you are creative: How do you really put reality i...
#AMECWebinar – How Can PR Measurement Benefit Your Business?
#AMECWebinar – How Can PR Measurement Benefit Your Business?
Gorkana Breakfast Briefing_Handelsblatt
Gorkana Breakfast Briefing_Handelsblatt
Gorkana Breakfast Briefing_with_SZ
Gorkana Breakfast Briefing_with_SZ
Gorkana Breakfast Briefing with Bloomberg News
Gorkana Breakfast Briefing with Bloomberg News
Die welt breakfast präsentation final
Die welt breakfast präsentation final
Último
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
kapoorjyoti4444
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Eric T. Tung
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
Phases of Negotiation .pptx
Phases of Negotiation .pptx
nandhinijagan9867
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
kcpayne
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
rajveerescorts2022
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon investment
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Seo
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
dlhescort
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
Último
(20)
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Phases of Negotiation .pptx
Phases of Negotiation .pptx
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
Challenges of Measuring Social Media : Metrica
1.
The Challenges of
Measuring Social Media Richard Bagnall, Metrica
2.
3.
2007
4.
2010
5.
6.
Some conversations are
private
7.
8.
Bob Garfield
9.
The Chaos Scenario
10.
“ The herd
will be heard”
11.
Out-take and out-come
12.
Where to start,
what to do?
13.
Clear obstacles
14.
Listen
15.
G oals O
bjectives S trategy T actics
16.
Strategy http://bit.ly/cSHJyX
17.
Some social media
monitoring challenges
18.
Volume & Relevance
Co. A Co. B Co. C
19.
Coverage by channel
Co. A Co. B Co. C
20.
Speed & Delay
Co. A Co. B Co. C
21.
Sentiment Accuracy Co.
A Co. B Co. C Metrica (without analysts) ‘ CHANCE’
22.
Volume - Forget
absolute numbers Beware scoring systems Who matters? Influence v relevance. Treat automated metrics with caution Private conversations Query string is crucial Measure appropriately Summary of the challenges
23.
A final thought
24.
25.
[email_address] www.metrica.net/measurementmatters www.twitter.com/richardbagnall
www.linkedin.com/in/richardbagnall Let’s keep in touch: