value problem solving negotiation strategic account management persuasion b2b competition account management key account management competitive edge sustainability results value proposition rapid results sales total cost of ownership profits strategy pirce pressure executive sponsor employee engagement customer experience big data barrier to competition complex creativity focus presentations stories pitching business growth team negotiation change management change customer relationship management contingent agreements compliance risk process teams price pressure team building future of business agility china culture relationships procurement selling on value planning competitive threat persuade speed framing haste
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