Lowe Profero’s teams were finding themselves spending multiple days a week on client gathering, organizing and reporting on volumes of data from myriad sources in bulky Excel spreadsheets and manually-assembled PowerPoint presentations. That time would have been better spent on strategic work. And knowing that data sources and volume could only multiply given the increasingly digital nature of the marketing landscape, they knew it was time to take preemptive action.

1. AT A GLANCE
G O O D D A T A C U S T O M E R S T O R Y | L O W E P R O F E R O
Building Digital Brands
with Data Insights
Managing to Changing Customer Expectations
Lowe Profero, a sixteen year old digital marketing and media agency, didn’t need
to be convinced about the importance of data. Responsible for managing search
engine marketing, social media planning, analytics and media technologies for more
than 100 clients worldwide, they were already fully immersed in it. The continued
proliferation of digital marketing channels had long served as a boon for them,
giving rise to a thriving business built around guiding their customer’s increasingly
complex online brands. But it had also created new logistical challenges along the
way, with reporting requirements for disparate, disconnected channels expanding in
an environment where customers expect instant insight.
Lowe Profero’s teams were finding themselves spending multiple days a week per
client gathering, organizing and reporting on volumes of data from myriad sources in
bulky Excel spreadsheets and manually-assembled PowerPoint presentations. Time
that would have been better spent on strategic work. In addition, the teams were
managing requests independently, creating silos between account management,
media placement, and project management.
Knowing that data sources and volume could only multiply given the increasingly
digital nature of the marketing landscape, Lowe Profero knew it was time to take
preemptive action.
Seizing the Opportunity to Monetize Multiplying Data
1© 2014 GoodData Corporation. All rights reserved.
Company: Digital Marketing & Media
Agency, 600+ employees globally
Customer Since: 2013
Solution: Powered by GoodData
Use Case: Customer Marketing
& Media Analytics
Favorite Metric: Engagement Index
Best Feature: Completeness
of the platform
Results:
► 6 weeks to launch from
strategy to go live
► Report generation reduced from
several days to mere minutes
► New line of business
and revenue generator
► Able to white label, customizing
portals to end customers’ brand
Based on his experience, Scott Wallace, Lowe Profero Global Head of Data &
Analytics, understood that instituting a data analytics technology could not only solve
management challenges for the company, but it could also create new opportunities.
With an automated solution in place, they’d be able to produce real-time insights
for their clients, spanning multiple channels and dimensions, and they’d be freed to
take action on them--fast. In those insights laid value, not just for their customers, but
also for them as they realized the potential to create an additional line of business
revenue for the company. Said Wallace, “The data was going to own us, or we were
going to own it. We decided to make it work for us, not the other way around.”
He already had an idea of what to look for in a solution. From a capabilities
perspective, it would have to be an end-to-end solution, capable of combining the
broadest range of data sources. It was critical that the platform be cloud-based,
in order to ensure speed to market and its ability to evolve with digital marketing
technologies. He also didn’t want to assume the responsibility of a major hardware or
personnel investment, quickly discarding multiple vendors that would require him to
take on management of a data warehouse and visualizations.

2. team@gooddata.com 415-200-0186 @gooddataGet in touch.
G O O D D A T A C U S T O M E R S T O R Y | L O W E P R O F E R O
Delivering a Beautiful and Smart Experience
After evaluating a number of options, Lowe Profero chose GoodData. “None of
the other choices made sense for us. GoodData was the only provider that could
meet our business and user requirements.” It took less than 6 weeks to go live, from
definition to launch.
The impact on their business and their customers’ has been nothing short of
transformational. Siloed teams have become united in their activities, spending less
time managing data challenges and more time leveraging data insights. “Teams are
collaborating in new ways,” said Scott, “discovering new opportunities to optimize
performance, for ourselves and for the client.” He noted that the production of one
customer’s reports had been sliced from 3 days per week to a mere 15 minutes,
creating great productivity gains.
Lowe Profero’s customers are equally enamoured with the benefits, enjoying real-time
insights at their fingertips, via the branded portals and customized dashboards the
company now delivers. In fact, the value proposition is so compelling it’s now a central
point in new business pitches. “Now we can say, we won’t just tell you we’re going to
deliver value, we’ll prove it to you.”
...continued
gooddata.com
Lowe Profero’s Search IQ Dashboard.
All data has been genericized.
“GoodData allowed us to
combine an unbelievable
number of digital data
sources into a single
view – from competitive
analysis, to marketing
channel performance,
to sales metrics.
No other provider was
up to that challenge.”
Scott Wallace
Global Head of
Data & Analytics,
Lowe Profero
From a user standpoint--not only did it have to be easy to use, but it needed to be
visually outstanding. Scott explained, “We wanted to give our internal clients and our
end customers a branded, polished experience. When we’re presenting our results,
we’re also presenting the agency. It better look good, in all regards.”