Competitive Strategies "International Management" Gonca Ekici

1. International Management „ Competitive Strategies” GONCA EKICI

2. Students of Economy

4. Competition „ Competition is the battle between businesses to win consumer acceptance and loyalty !” I MUST WIN!!! Source: Answer.com

6. Perfect Competition … exists when a large number of sellers produce products or services that seem to be identical

7. Monopolistic Competition … exists when a large number of sellers produce a product or service that is perceived by consumers as being different from that of a competitor but is actually quite similar

9. Strategy „ A plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result”. Source: Dictionary.com Berlin is so busy today... Which strategy I should use to get out of ZOO...

11. Cost Leadership YOU MUST DECREASE YOU PRICE... $$$

12. Differrentiation BE UNIQUE !!! JUST LIKE ME .. .

13. Focus LADIES AND GENTLMEN, LISTEN TO ME. PLEASE LET ME FOCUS ON MY SPEECH

14. Porter's Matrix Source: www.provenmodels.com

15. Summary In today's competit i ve market every business should evaluate and then choose the correct strategies in order to succeed. The Generic Competitive Strategy, created by M. Porter, is one of the key to success. It is divided into Cost Leadership, Differentiation, Focus

16. A ny Q uestions ?

17. THANK YOU FOR YOUR ATTENTION !!!