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Few things have captivated the imagination of communications professionals in recent years more than social media. But the journey forward has not been plain sailing, with some skeptics suggesting the medium is often an exercise in vanity characterized by too much broadcast and little meaningful engagement. For consumer brands social media has proved a valuable route to reaching a broad audience. In the world of B2B marketing, however, where target audiences are considerably smaller and messaging is often more complex, some have suggested the social media is too lightweight or even irrelevant. To uncover the truth about social media in the B2B space, GolinHarris teamed up with YouGov to complete the report, Social Media: How Social Media is Transforming Sales, which examines the ways in which IT buying decision makers are influenced by this medium. To complete the research for the report, YouGov conducted an online survey of people on both sides of the purchasing spectrum: the marketers from technology companies and the IT buyers they are trying to reach. Top line findings reveal that any lingering doubt over social media’s importance to B2B marketers should be dismissed. In total, 34% of IT buyers surveyed – the ‘social third’ – have been positively influenced by online interactions with a brand when making a purchasing decision. Moreover, this ‘third’ actually wants to engage with brands online. In this report, GolinHarris sheds light on how B2B marketers can most effectively engage customers online in order to drive sales. To access the full report please click here: 131413 The Social Third 04_FINAL For further information please contact: Elizabeth Littlewood, Head of Techology, GolinHarris, elittlewood@golinharris.com Jane Fordham, Director of Marketing, GolinHarris, jfordham@golinharris.com
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This year, GolinHarris celebrated its fifth annual worldwide community service initiative, Al’s Day. The day honors founder and chairman Al Golin’s dedication to community service and is held each year on, or around, Al’s birthday on June 19. Offices around the world celebrated Al’s Day by participating in activities ranging from volunteering at Café 458 in Atlanta to feed the homeless; to working with Little People, an international NGO providing care for children and young people affected by cancer in Bucharest; to painting murals and helping the Ashburn Community Elementary School in Chicago prepare for the new school year; to spending the day with the kids at Manzil Special Needs School in Dubai; to volunteering with client Ronald McDonald House Charities in Shanghai. We’re happy to share, in the following pages, all of the ways in which we gave back on Al’s Day to help communities around the world look forward to a brighter day and a better year.
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1.
2.
3.
50% of content
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