Tyler Travitz, Digital Design Director at Golinharris, shares tips on rapid content creation and design in the age of real-time marketing. From SXSW 2013, delivered 3/10/13.
39. #3 TIMELINESS
RTM has to be timely.
“Now more than at any other time in history, speed
and agility are
decisive competitive advantages.”
- David Meerman Sco
Realtime Marketing & PR
#RTDesign
40. WORKFLOW
problem
brief
final
solution product
test
design
review
revise
#RTDesign
43. MISSION CONTROL
“We had a mission control set up at our office with
the brand and 360i... Because the brand team was
there, it was easy to get approvals and get it up in
minutes."
- Sarah Hofsteer, 360i President
#RTDesign