1. Vriksha Mantra
-Trendsetter
Arijit Agasty

2. Executive Summary
Business Motto : Green Life, Great Life!
Business Headquarter : Kolkata
The product idea encourages to be close to
nature always and we project it as a style
statement. Small plants in the form of
accessories, as decorative items for
preserving that bit of nature in you.

5. Product details
Features of the product :
 Small potted plants/sprouts/shoots/roots used as pendants,
wrist bands, hair clips, bag tags, almirah/fridge magnets,
decorative pieces for table
 Plants : Sedum, Bromeliads (Tillandsia) available in nurseries
 Material for pots : polymers, plastic, water tight
 Plants transported from nurseries in Kalimpong and Darjeeling
Customization :
 Customers can send their own design for the pots, if feasible

6. Marketing strategy
 Promotion : cause marketing, tie ups with
environmental organizations
 Placing : projecting as a nationalized
brand
 Positioning : offer to target group as green
initiative, eco friendly and style statement
 Target Group : nature lovers and fashion
conscious , teenage female, working class
women

7. Competitor analysis
Currently, no competitor in the market with
a similar product in India. Though similar
products are available in US.

8. Financials(a brief summary)
Expenditures :
Raw Materials : according to the customization and size of the
product
 Plants - INR 100 to 300
 Pots - INR 50 to 100
 Key chains/Magnets - INR 20 to 50
 Chain(Necklace) - INR 150 to 250
 Website hosting - INR 1000 to 1500 per year
 Delivery charges : INR 50
Income :
 INR 50-100 margin on each product
 Sale target – about 500 items per month initially

9. Future growth forecast
 Sales estimation in the first 1/2 years :
starting with 500 items per month to 30000
 Growth expectations in the next 5 years :
brand recognition and opening up stores
in Mumbai, Delhi, Kolkata, Bangalore,
Hyderabad, Chandigarh

10. Rationale :
 Using recycled material in the products is
not new to Indian market, but actually
using plants is
 Fashion has now become an integral part
of youth with brand consciousness
catching up even with adults

11. Thank you!