Transmedia prez masterclass marseilles 2011

Orange Labs Jean Devevert, Steeven Plu May 2011 Transmedia from a scattered experience … … to an orchestrated authored experience

Who Are We? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who Are We? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Of Media & Men ,[object Object],[object Object],[object Object],[object Object]

Of Media & Men ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Of Media & Men ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Of Media & Men ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Novel x 39

Technology in Transmedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],+ Fun - Easy - Fun + Easy a web page as storytelling container from Heros Show 3 breadcrumbs from Heroes Show (Blur, Formal & Narrative Lock)

Technology in Transmedia ,[object Object],[object Object],[object Object],Hypermedia Content Agregation Media Ubiquity Rich Media MultiDevice Distribution Social Media comm channels Content Retail User Generated Content Media billing Content Access Rights Interactive Media VoD Interactive TV AppShop Video Digital Comics Content Streaming … Storyworld expansion

Technology in Transmedia ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content as a Service Service as a Content

Content as a Service, Service as a Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content as a Service, Service as a Content Franchise Productions Short-story Media Constellation Alternated Reality Publishing Personnalization Interactive services Community extensions Informative Participative Orchestration of Media PF & Comm service Informative Participative Use daily-used publishing asset to mimic reality Use snacking-media channels Major productions + Legacy of cross-media (including official website) Federate & value the community Tuning medias + individual story paths Call2Act & gain the right to access stories

Content as a Service, Service as a Content Telco & Internet API Storytelling Integration layer

Stakes to perform orchestration ,[object Object],[object Object]

From a software vision to interactive writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

From a software vision to interactive writing Game Simulation Transmedia Orchestration State VUP State ,[object Object],[object Object],[object Object],[object Object],Controller Input Simulation Rendering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mechanics & Rules Mechanics & Rules

From a software vision to interactive writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

From a software vision to interactive writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Techno Content Telco & Internet API Transmedia Orchestration (The Grammar) Authorware Transmedia (The Words) Storytelling

From a software vision to interactive writing ,[object Object],Ok! I will send evidences by E-Mail before tomorrow! Octopussy is on influence at Rio! Go to www.mi7_vs_kgbi.com/ to access our confidential investigation files about this agent (code: 041KEJ1). Go to www.dailymotion.com/dfl12 to have your mission briefing! Agent Q’’ has extra-information Call Q’’ at 36807 Agent KL007, Don’t believe Octopussy! She is a double agent! Would you like to know more? Yes

Unified identity paradigm ,[object Object],[object Object],[object Object],Internet PF & Services

Unified identity paradigm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet PF & Services

Unified identity paradigm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Unified identity paradigm ,[object Object],[object Object],That, Lebron, is how you shoot a free throw. Hey, Barney Stinson speaking. A recording? No, this is really me! Anyway, glad you called 'cause you sound really special. Let's get to know each other. What are your hobbies? Oh my god, I like that too! Wow, I'm really feeling a connection here. You know, I never do this but what the heck. Let's meet up at MacLaren's Bar at oh, say, 3:45 a.m. on Monday, Oct. 12, 2016. I can't wait to meet you. I love you. Superbowl Commercial = Short story as episode plot + AR ¨Publishing TV Episode (s05e15: Rabbit or Duck) = Franchise Production Super bowl & Barney Phone is used as a plot Barney is flooded by phone call & each time Barney is about to bed a hotter woman, another woman calls the phone. Stand-alone interaction Voice Mail PF = AR ¨Publishing

Unified identity paradigm ,[object Object],[object Object],SMS Channel E-Mail Channel FB Channel TV-VoD Channel Official website Channel Core Story

Unified identity paradigm ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unified identity paradigm Progressive Identity aggregation phasis

Unified identity paradigm Internet PF & Services ,[object Object],[object Object],[object Object]

Unified identity paradigm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Orange Labs – Activités Recherche Jeux 2010 Merci

Transmedia prez masterclass marseilles 2011

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