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Watercooler of 2023
1.
The Watercooler of
2023 How TV and Conversations Will Change Somrat Niyogi
2.
THE STATE OF TELEVISION
3.
4.
5.
social·tv noun 1. a general
term for technology that supports communication and social
6.
JUST A FEW NUMBERS
7.
Less than 50%
of 18-34 audience watch Live TV
8.
72% percent of
users under 25 use Twitter, Facebook, and/or other mobile applications while watching TV Nielsen Q2 2011 http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/
9.
The DVR is
on the rise
10.
WHAT WILL MATTER?
11.
1. TIMELINESS
12.
13.
2. CONTEXT
14.
15.
3. RELEVANCE
16.
17.
TIMELINESS CONTEXT RELEVANCE
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