People often start companies with a smart team and great product ideas. But as the company grows, some leaders tend to forget that it's not the product and services that made them successful, it's the culture. Learn about the cultural wins and fails that Atlassian has experienced during its 12-year journey, growing from two people in one office to 800 distributed all over the world – while keeping innovation and fun part of the cultural fabric.

1. CULTURE
BUT NOT AS WE KNOW IT
@svenpet

2. THE FOLLOWING PRESENTATION HAS BEEN APPROVED FOR
OPEN AUDIENCES ONLY
BY THE PRESENTATION ASSOCIATION OF MY IMAGINATION
P PROFANITY Hypersensitivity to occasional profanity requires covering ears.
OCCASIONAL PROFANITY (SORRY MOM!)

3. WHAT IS
CULTURE?

4. SO, WHAT IS CULTURE?

5. START UP

6. A GREAT IDEA

7. WORK HARD

8. ATTRACT PASSIONATE PEOPLE

9. PRODUCT GROWS

11. $
CASH OUT

12. FOSTERING CULTURE ?

13. TALK ABOUT FOSTERING
CULTURE

14. DESTRUCTIVE
EXAMPLES CULTURE

16. WHY ARE COMPANIES DOING THAT?

17. IT’S HIS FAULT!

18. IT’S HIS FAULT!
FREDERICK WINSLOW TAYLOR

19. EFFICIENT WORKERS

20. EFFICIENT WORKERS THINKING MANAGERS

21. TIMES HAVE CHANGED!

22. WORK HAS CHANGED!

23. PEOPLE HAVE CHANGED!

24. COMPANIES…CHANGE SLOWLY

25. PAST NOW

26. PAST NOW

27. Sven Peters
Atlassian Evangelist
svenpet.com
@svenpet

29. ATLASSIAN CO-FOUNDER

30. 1 CULTURE
OF
INNOVATION

31. INNOVATE OR DIE

32. GO & INNOVATE

33. $ FOR GOOD IDEAS!

34. HOW TO MOTIVATE PEOPLE TOINNOVATE ?

35. GIVE THEM TIME

36. GIVE THEM TIME
TO TRY
THEIR OWN IDEAS

37. SHIP IT DAY
THE WHOLE COMPANY EVERY QUARTER

38. SHIP IT DAY
BRAINSTORM
THE WHOLE COMPANY EVERY QUARTER

39. SHIP IT DAY
THE WHOLE COMPANY EVERY QUARTER
BRAINSTORM HACK 24 HOURS

40. SHIP IT DAY
THE WHOLE COMPANY EVERY QUARTER
BRAINSTORM HACK 24 HOURS
SHOW & WIN

42. SHIP IT DAY
WORKING PROTOTYPE

43. SHIP IT DAY
WORKING PROTOTYPE HAPPY DEVELOPERS

44. SHIP IT DAY
REASON WHY WE DECIDED TO BE DEVELOPERS
WORKING PROTOTYPE
HAPPY DEVELOPERS

45. INNOVATION FOR THE MASSES

46. IDEAS CAN HAPPEN TO ANYONE ANYTIME

47. INNOVATION HAPPEN
GIVE IT A POSSIBILITY TO GROW

48. 2 CULTURE
OF
HAPPINESS

49. FUN WITH CO-WORKERS
FAMILY & FRIENDS DAY

50. FUN WITH CO-WORKERS
FAMILY & FRIENDS DAY
TEAM BUILDING

51. FAMILY & FRIENDS DAY
TEAM BUILDING
EOFY PARTY
(GAMES OF CODE)
FUN WITH CO-WORKERS

52. FUN WITH CO-WORKERS
BUILDS RELATIONSHIPS

53. FUN WITH CO-WORKERS
BUILDS RELATIONSHIPS
LEARN ABOUT STRENGTH & WEAKNESSES

56. LIFE MOVES PRETTY FAST
IF YOU DON’T STOP AND LOOK AROUND ONCE IN A WHILE, YOU COULD MISS IT

57. STOP& CELEBRATE THE TEAM WINS!

58. STOP& CELEBRATE THE TEAM WINS!
ORGANIZE A RELEASE PARTY

59. STOP& CELEBRATE THE TEAM WINS!
DO A TEAM OFFSITE
ORGANIZE A RELEASE PARTY

60. STOP& CELEBRATE THE TEAM WINS!
ORGANIZE A RELEASE PARTY
BAKE A CAKE
DO A TEAM OFFSITE

61. SERVICE TEAM VALUES

62. THEY BECAME BLURRY
ON A DAY TO DAY BASES

63. STOP& CELEBRATE THE CULTURE ROCKSTARS!

66. STOP& CELEBRATES SMALL & BIG WINS
HELPS US TO FOCUS
MAKES US HAPPIER

67. HOW HAPPY ARE YOU?

68. AND YOUR TEAM?

70. SUCKS & SLOW

71. LEARN

72. MEASURE

73. ADOPT
AFTER OUR COMPANY PARTY

74. ADOPT
AFTER OUR COMPANY PARTY
http://atlss.in/mood_app

75. ADOPT 91% HAPPY!

76. ADOPT 91% HAPPY!
TALKED TO UNHAPPY POEPLE

77. ADOPT 91% HAPPY!
TALKED TO UNHAPPY POEPLE
94% HAPPY!

80. SHARE THE PAIN

81. SHARE THE PAIN
SERIOUSLY

82. SHARE THE PAIN
SERIOUSLY NO FINGER POINTING

83. SHARE THE PAIN
SERIOUSLY NO FINGER POINTING INFORM & UPDATE

84. SHARE THE PAIN
WIN AS A TEAM
& LOSE AS A TEAM

85. MAKES US STRONGER

86. 3 CULTURE
OF
BALANCE PASSION

87. WHY DO WE CODE?

88. WHY DO WE CODE?
CODING / CREATING GREAT SOFTWARE MAKES US HAPPY

89. INGREDIENTS FOR GREAT SOFTWARE

90. THE BEST TOOLS YOU CAN BUY
INGREDIENTS FOR GREAT SOFTWARE

91. SUPPORT FROM MANAGEMENT
THE BEST TOOLS YOU CAN BUY
INGREDIENTS FOR GREAT SOFTWARE

92. SUPPORT FROM MANAGEMENT
THE BEST TOOLS YOU CAN BUY
GREAT CULTURE WITH RESPECT & TRUST
INGREDIENTS FOR GREAT SOFTWARE

93. SUPPORT FROM MANAGEMENT
PASSIONATE DEVELOPERS
THE BEST TOOLS YOU CAN BUY
GREAT CULTURE WITH RESPECT & TRUST
INGREDIENTS FOR GREAT SOFTWARE

94. SUPPORT FROM MANAGEMENT
TALENTED, PASSIONATE DEVELOPERS
THE BEST TOOLS YOU CAN BUY
GREAT CULTURE WITH RESPECT & TRUST
INGREDIENTS FOR GREAT SOFTWARE

95. WHY DO WE CODE?
CODING / CREATING MAKES US HAPPY

96. WHY DO WE CODE?
GREAT SOFTWARE MAKES THE CUSTOMER HAPPY
CODING / CREATING MAKES US HAPPY

97. DON’T FORGET YOUR CUSTOMER

98. DON’T FORGET YOUR CUSTOMER
EMMA

99. DON’T FORGET YOUR CUSTOMER
EMMA
WILLIAM

100. DON’T FORGET YOUR CUSTOMER
EMMA
WILLIAM

101. DON’T FORGET YOUR CUSTOMER
EMMA
WILLIAM
FAKE

102. WE USE
PERSONAS

104. WE STICK THOSE ON THE WALL

105. REMINDS US WHO WE BUILD THE SOFTWARE FOR

106. WE CAN’T ESCAPE

108. BE
PASSIONATE
ABOUT YOUR SOFTWARE

109. BE
PASSIONATE
ABOUT YOUR SOFTWARE
YOU SPEND 8 HRS A DAY ON IT

111. YOUR PRODUCT

112. YOUR CODE

113. HAVE
ENGINEERING VALUES

114. public boolean isTrue(boolean value) {
if (value == true) {
return true;
} else {
return false;
}
}

115. SAY ‘NO‘

116. SAY ‘NO‘
IF YOU FEEL IT WILL HARM THE CODE

117. DON’T WRITE CRAPPY CODE

118. for(int i=0;i< names.length;i++){
if (zipFile.getEntry(name[i])!=null){
return true;
}
}
return false;

119. return Arrays.stream(names).anyMatch
(name -> zipFile.getEntry(name) != null);

120. SCROLL BAR IS A SOLUTION…

121. TRY AND FIND BETTER WAYS

122. PRIMADONNA

125. TURN YOUR PASSION INTO PRODUCTS

126. myWebFramework.init();

127. myWebFramework.init();
WILL BE DONE END OF 2015

128. BALANCE ARCHITECTURE WITH GTD

129. WRITE DOWN YOUR
ENGINEERING VALUES
SO YOU CAN REFER TO THEM

130. public void greatCode() {
startCoding();
}
BALANCE YOUR PASSION

131. public void greatCode() {
startCoding();
}
BALANCE YOUR PASSION

132. 4 CULTURE
OF
BEING ONE TEAM

133. 12

134. 12
NATURAL TEAM SIZE

135. 150

136. 150
DUNBAR’S NUMBER

137. 150
MAINTAIN STABLE RELATIONSHIP

138. 150+
ANONYMOUS WORK PLACES

139. SILO PROBLEM

140. SILO PROBLEM
LEGAL DEVELOPER

141. BRING PEOPLE TOGETHER
LEGAL DEVELOPER

144. INTRODUCE YOURSELF

145. SOME PERSONAL STUFF

146. START CONVERSATIONS

147. TRANSPARENCY
WINS FAILS DECISIONS QUESTIONS

148. WIN!

149. FAIL!

150. SUBJECT TO BE DISCUSSED

151. AGREEMENT

152. QUESTION FOR THE WHOLE COMPANY!

153. TRANSPARENCY ENEMIES

154. TRANSPARENCY ENEMIES

155. CONNECT WITH THE TEAM CHAT
TEAM CHAT ROOMS

156. RECONNECT WITH THE TEAM CHAT
z z z
CHAT ROOM HISTORY

157. CONNECT YOUR SYSTEMS CHAT
INTEGRATIONS & BOTS

158. CONNECT THE WHOLE
ORGANIZATION
CHAT

161. TRANSPARENCY

162. TRANSPARENCY
BRING PEOPLE TOGETHER

163. TRANSPARENCY

164. TRANSPARENCY

165. TRANSPARENCY
REMOTE OFFICE

166. TRANSPARENCY

167. TRANSPARENCY

168. TRANSPARENCY
PACIFIC STANDARD TIME CENTRAL EUROPEAN TIME

169. TRANSPARENCY

170. TRANSPARENCY

171. TRANSPARENCY
CFO CODER

172. TRANSPARENCY

173. TRANSPARENCY
SPREADS THE CULTURE

174. 5 CULTURE
THAT
SCALES

175. 12

176. 6-8

177. 6-8
PROGRAMMING TEAM SIZE

178. DESIGNER

179. DESIGNER
DEVELOPER WITH
DESIGN SKILLS

181. 6-8 6-8 6-8
ONE PRODUCT

182. 6-8 6-8 6-8
FRONT END PERFORMANCE DATABASE
ONE PRODUCT

183. COORDINATION PROBLEMS
MISSING CUSTOMER RELATION

184. 6-8 6-8 6-8
FRONT END PERFORMANCE DATABASE

185. 6-8 6-8 6-8
FRONT END PERFORMANCE DATABASE

186. 6-8 6-8 6-8
EASY START ENTERPRISE DEVELOPER TEAMS

187. 6-8 6-8 6-8
DON’T USE A TOOL
USE TOOL X

188. 6-8 6-8 6-8
MEET WHEN NECESSARY
DAILY MEETINGS

189. 6-8 6-8 6-8
AUTONOMY

190. 6-8 6-8 6-8
NEED SUPPORT

192. CAN WE GET SUPPORT
FROM YOUR TEAM?

193. YOU HAVE TO WAIT 2 SPRINTS
WE HAVE DIFFERENT PRIORITIES
CAN WE GET SUPPORT
FROM YOUR TEAM?

194. 6-8 6-8 6-8
JUST DO IT

195. DOMOCRACY

196. DOMOCRACY
AUTONOMY TRUST

197. DOMOCRACY
AUTONOMY TRANSPARENCY TRUST

199. NOTHING TO DO WITH DEVELOPMENT

200. CHANGING OTHER PEOPLE’S CODE?

201. CHANGING OTHER PEOPLE’S CODE?
THERE IS NOT SUCH THING

202. CHANGING OTHER PEOPLE’S CODE?
THERE IS NOT SUCH THING
CODE REVIEWS

203. CHANGING OTHER PEOPLE’S CODE?
THERE IS NOT SUCH THING
CODE REVIEWS
WHO’S THE BEST TO CHECK IT?

204. AUTO
SUGGEST
REVIEWERS

205. AUTO
SUGGEST
REVIEWERS
PREVIOUSLY
CHANGED
FILES

206. DOMOCRACY
GIVES LIGHT WEIGHT CONTROL
AUTONOMY TRANSPARENCY TRUST

207. DOMOCRACY SCALES BY KEEPING DEVELOPMENT SPEED

208. CULTURE
BE ONE TEAM
BALANCE YOUR PASSION
TRANSPARENCY
AUTONOMY & TRUST
HAVE THE CUSTOMER IN MIND

209. CULTURE IS FLUFFY
BUT ALIVE

210. CULTURE
BE ONE TEAM
BALANCE YOUR PASSION
TRANSPARENCY
AUTONOMY & TRUST
HAVE THE CUSTOMER IN MIND

211. CULTURE
BE ONE TEAM
BALANCE YOUR PASSION
OPEN COMPANY,
NO BULLSHIT
AUTONOMY & TRUST
HAVE THE CUSTOMER IN MIND

212. CULTURE
BE ONE TEAM
BALANCE YOUR PASSION
OPEN COMPANY,
NO BULLSHIT
BE THE CHANGE
YOU SEEK
HAVE THE CUSTOMER IN MIND

213. CULTURE
PLAY, AS A TEAM
BALANCE YOUR PASSION
OPEN COMPANY,
NO BULLSHIT
BE THE CHANGE
YOU SEEK
HAVE THE CUSTOMER IN MIND

214. HAVE THE CUSTOMER IN MIND
CULTURE
PLAY, AS A TEAM
OPEN COMPANY,
NO BULLSHIT
BE THE CHANGE
YOU SEEK
BUILD WITH HEART & BALANCE

215. DON’T #@!% THE CUSTOMER
CULTURE
PLAY, AS A TEAM
OPEN COMPANY,
NO BULLSHIT
BE THE CHANGE
YOU SEEK
BUILD WITH HEART & BALANCE

216. DON’T #@!% THE CUSTOMER
VALUES
PLAY, AS A TEAM
OPEN COMPANY,
NO BULLSHIT
BE THE CHANGE
YOU SEEK
BUILD WITH HEART & BALANCE

217. GIVES YOUR CULTURE STABILITY VALUES

218. REMIND PEOPLE

219. ONE MORE THING

221. PRODUCTS COME & GO

222. PRODUCTS COME & GO
CULTURESTAYS

223. THANKS
FIND SLIDES HERE
svenpet.com/talks
@svenpet

224. PICTURES
http://www.flickr.com/photos/38190880@N06/5736623377
http://www.flickr.com/photos/11248435@N04/7502913456/
http://www.flickr.com/photos/73491156@N00/2739212947/
http://www.flickr.com/photos/60821278@N07/6291929645
http://www.flickr.com/photos/43322231@N07/4565750318/
http://www.flickr.com/photos/33227787@N05/12827891104
http://www.flickr.com/photos/85966598@N00/265719387
http://www.flickr.com/photos/23566085@N00/8396406730/
http://www.flickr.com/photos/20654194@N07/5130851019
http://www.flickr.com/photos/54289096@N00/204269498/
https://www.flickr.com/photos/35237092540@N01/3380860520
https://www.flickr.com/photos/56155476@N08/6659995783/
https://www.flickr.com/photos/29226759@N00/4583440116/
https://www.flickr.com/photos/kwl/3629264624
https://www.flickr.com/photos/matt_hintsa/2936348771/

225. https://www.flickr.com/photos/45429411@N00/5005135146/
https://www.flickr.com/photos/48865263@N00/5369298398/
https://www.flickr.com/photos/48865263@N00/5369298398/
https://www.flickr.com/photos/18548283@N00/8568402603/
https://www.flickr.com/photos/41864721@N00/2392037612/
https://www.flickr.com/photos/8977174@N08/2742657654/„
https://www.flickr.com/photos/85473033@N00/3329823685
https://www.flickr.com/photos/34316967@N04/6056999187/
http://i.stack.imgur.com/U0udS.jpg
https://www.flickr.com/photos/markdodds/2335260459/
https://www.flickr.com/photos/lea-kim/8105644612
https://www.flickr.com/photos/neilmoralee/7997543466/
https://www.flickr.com/photos/neilmoralee/6924161862/
https://www.flickr.com/photos/sangudo/11223036166
MORE
PICTURES

226. ICONS
Arrows designed by Juan Pablo Bravo from the Noun Project
Unlink designed by Bri Piccari from the Noun Projec
Money designed by Laurent Canivet from the Noun Project
Happy designed by Tina Abi Hachem from the Noun Project
Poop designed by Isabel Foo from the Noun Project
Map designed by Mister Pixel from the Noun Project
Ying Yang designed by Mister Pixel from the Noun Project
Handle With Care designed by MarkieAnn Packer from the Noun Project
Running designed by Kevin Laity from the Noun Project
Winner designed by Juan Pablo Bravo from the Noun Project
Skull designed by Tim Piper from the Noun Project

227. ICONS
Speech Bubble designed by Erin Standley from the Noun Project
Pointer designed by Evan MacDonald from the Noun Project
Heartbreak designed by Luis Prado from the Noun Project
Friends designed by Luis Prado from the Noun Project
Graduate Cap designed by Diego Naive from the Noun Project
Calendar designed by Laurent Patain from the Noun Project
House designed by Lil Squid from the Noun Project
Exercise designed by Ilya Melichenko from the Noun Project
Teacher designed by visualiaBCN from the Noun Project
Megaphone designed by Bram van Rijen from the Noun Project
Google Car designed by Guillaume Berry from the Noun Project
Robot designed by Rutmer Zijlstra from the Noun Project
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