What is fascinating is how technology and the human consciousness have evolved concurrently to produce a new world of communication and collaboration. Businesses stuck in the old paradigm have struggled to redefine themselves and communicate online with any integrity to educated, informed decision makers and buyers. Businesses that do not catch up - and wake up - simply won’t be around in the years to come. Some main points for this presentation: • Know thyself - communicate your story • Transformation - is not destruction. Lose the fear - corporate culture shift, social implications • Overcoming challenges & driving social transformation • Size doesn’t matter - sizing up your audience does • How we connect - & how to lose friends & alienate people

1. Embracing Social
Roberta Gogos @rgogos
www.gnostix.gr @gnostix

2. Welcome to the revolution!

3. Brands that shy away…

4. Change is the only constant
"When people see things, they feel things.
And when they feel things, they change."

5. Strategy 101: Know thyself

6. Knowledge ~ Vision ~ Insight
Brand = Culture Brand = Community
•KNOWLEDGE: Who are you? Understand
your company’s DNA
•VISION: What do you want to be?
•INSIGHT: Who are you speaking to? What’s
your audience (or market)?

7. Converse don’t broadcast
In new media people want and expect
conversations – we must create them!

8. The business of business is..
S oc ia l

9. Corporate culture shift
• Humanize the company
• Information sharing & engaging to create
dialogue/ conversations
• From hierarchical to horizontal
relationships (social media democratizes)

10. Moving beyond fear…
..towards a culture of acceptance. FACT:
Most organizations still fear social media

11. Moving beyond fear…

12. Where to start?
• Use social media to demonstrate
executive support and build confidence
throughout the organization.
• Or start small with a narrow and specific
purpose - consider a starter set of social
media purposes that are magnetic to
individuals to attract them into
collaborative communities.

13. Influence on company
strategy & growth
• Bringing together ideas of global workforce
• Productivity improvement, reducing email
• Faster finding people, info, expertise
• Collaborate and share information
• Widening of personal networks, build
professional relationships, improve own
status and creating communities

14. The big social experiment
Many companies are stumbling blindly into
social media marketing without a
measurement strategy in place.

15. Listening to customers
“You've got to let the conversations happen,
even if you might not like all of that
conversation, it's going to happen around the
water cooler anyway.” The thing is to be there
when they do happen!

16. Revisit tradition for innovation
Organizations that develop social media
measurement strategies which align key
success metrics with business objectives will
evolve more quickly.
This requires a
pragmatic strategy &
measurement plan.

17. Social marketing analytics
…is the discipline that
helps companies
measure, assess &
explain the performance
of social media initiatives
in the context of specific
business objectives.

18. Social media isn’t a campaign
But the presence of a friend amongst friends

19. Successful brands..
..see themselves as networks which can
connect like-minded people around shared
interests and causes

20. Thank you! Learn more: gnostix.gr
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