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LINK YOUR COMMUNITY  THE VALUE OF BUILDING A SOCIAL NETWORK FOR YOUR COMMUNITY. Powered by GlynnDevins
1. Social Media 3. What is LINK? 2. What do seniors think? 4. What will LINK do for you?
Social Media
User-generated Media ,[object Object],[object Object],[object Object],Sources: Jupiter, Pew Internet Foundation, eMarketer, December 2008
Social Networks ,[object Object],[object Object],[object Object],[object Object],Source: eMarketer, Nielsen
Growth in Use of Social Networks Dec-08 Aug-08 Source:  Pew Internet & American Life Project , 2008
Why Social Networks are so huge? ,[object Object],[object Object],[object Object],[object Object]
1. Social Media 2. What do seniors think? 3. What is LINK? 4. What will LINK do for you?
Seniors Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Age and Social Network Sites Source: RapLeaf: http://blog.rapleaf.com/2007/11/13/statistics-on-googles-opensocial-platform-end-users-and-facebook-users
Facebook Users Mature ,[object Object],[object Object],[object Object],Source: Inside Facebook: The Fastest Growing Demographic on Facebook: Women Over 55, February 2009.
What the Seniors Think ,[object Object],[object Object],[object Object],[object Object]
1. Social Media 3. What is LINK? 4. What will LINK do for you? 2. What do seniors think?
Community Collaboration ,[object Object],[object Object],[object Object],[object Object]
Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Web site: LINK Community:
Marketing Web site: LINK Community:
Marketing Web site: LINK Community:
Marketing Web site: LINK Community:
 
 
 
 
 
 
 
 
1. Social Media 3. What is LINK? 4. What will LINK do for you? 2. What do seniors think?
Build Relationships
Leverage Existing Affinity ,[object Object],[object Object],[object Object],[object Object]
Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Pew Internet and American Life Project, May 2008
Permission-Based Email ,[object Object],[object Object],[object Object],69% 84% 58% 57% 43% 29% 2005 2008 Source: Epsilon, “Beyond the Click: The Indirect value of Email” conducted by ROI Research, February 2009
Create Efficiencies  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Save some Green ,[object Object],[object Object],[object Object],[object Object],[object Object]
In Closing ,[object Object],[object Object],[object Object],[object Object]
Questions…

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