Glocalminds Brand Envelope designed for Team Mastery 5th module

1. Style
Vision
Values
Mission
Competence
Product/benefits
Functional Dimension
Mental
Dimension
Spiritual Dimension
Social
Dimension
Core
message

2. Style
3 adjectives
that describe
your brand
Vision
Where is your company going ?
Where are your future markets?
Values
What are the
core values
of your brand?
Mission
What is your company’s role
in society and how does it help
society to develop?
Competence
In what areas are we
better than others?
Product/benefits
What is your greatest
benefit to your customers?
Functional Dimension
Brand`s main benefit
Mental
Dimension
Brand’s mental
support to customer
Spiritual Dimension
How does your brand reflects
Values and ideology it represents?
Social
Dimension
How does brand help
the indivdual to identify
him-/herself to brand’s
reference group?
Core
message

3. Style
Learningul
Playful
Inclusive
Inspiring
Vision
By 2020, we will be recognized
as a glocal learning community of practice
that cocreates meaningful initiatives
for a better world.
Values
Diversity
Sustainability
Collaboration
Innovation
Excellence
Mission
We facilitate
transformational learning
towards sustainability
Competence
We master leading edge
collaborative methodologies
Product/benefits
We design and facilitate
processes where people
and organizations can
learn and transform
their systems
Functional Dimension
Expand your knowledge
Learn the most innovative
collaborative tools to face your challenges
Mental
Dimension
Trust yourself.
Trust people.
Trust the process.
Spiritual Dimension
We take care of the world
as we take care of our family
Social
Dimension
Wamly welcome
to your
Glocal tribe!
Core
Message
We unleash
collective
wisdom
unleashing collective wisdom