Globant and the California College of the Arts (CCA) got together to present CON.VERGE, their first conference for business executives and thought-leaders. Brodie Desimone has 20 years of experience as an IT executive. He founded 2 startups and was part of the founding executive team at Yummy Interactive. Since then he has held a number of other roles including VP of Technology and CTO for local companies. He spoke about Innovative Business Solutions and Can Digital Disruption save lives during the event. Check out his presentation for more details.

1. DESING AND TECH GO DIGITAL
October 29th & 30th

2. Digital Disruptors “B-side”
Innovative Business Solutions
Brodie Desimone
Chief Technology Strategist
Microsoft
BrodieD@microsoft.com
@BrodieDesimone

3. Can Digital Disruption save lives?

4. Forms of Digital Disruption
New Entrant Existing Existing
Customer Centric
Business Centric
It is not just about making it mobile or putting it in the cloud – It is about business models

5. Case Study – Medical Imaging
You’re a software company that make medical
imaging software.
How it is done today:
• Image is captured and stored in software
system locally
• Two radiologists examine the image
• Results are sent back to the oncologist
How can Digital Disruption be used here?

6. What if
What could we do if…
• All the medical images were stored in the cloud?
• If we could follow the treatments?
• We could know the outcomes?
What would it mean if…
• Identify potential cancers in near real-time?
• Statistically identify treatment options with highest
likelihood of success?
• Researches can find anomalies that effect outcomes?
How would you do this?
• Cloud computing
• Machine Learning Medical Imaging Analytics
What is the new business model?

7. Results
• Increased market share
• New revenue channels
• More lives saved
• Lowering the costs of healthcare

8. Thank you!