12. Digital ecosystem life cycle Exist Visibility, accessibility, SEO Share Content, tools, services Listen Statistics, monitoring, benchmarking Renew Analysis, audit, strategy Unify Community, CRM, partnerships 1 2 3 4 5
13. Our functionnal role within web projets Facilitate cross functional dialog among all departments involved in the project Munier BBN Digital Management Information Technology Marketing
14. Our method Audit / Benchmark Strategic scenario Déploiement Positioning Value proposition Competition Best practices Opportunities Threats Market Website Ecosystem Web analytics Benchmark E-reputation Visibility Coherence Vitality User experience Personas Web 2.0 tools SEO Media planning Social networking PPC Emailing Content Services Ergonomics Design User test Site map Functional storyboard Content production Development Launch
16. Awards… TOP COM d’Or Section Stratégie de Communication Corporate B2B Campagne Bovilis IBR Marker Client Intervet Trophées Fragonnard Publicité Vétérinaire Prix du Jury Campagne Equilis Prequenza Client Intervet 2007 2008 TOP COM d’Or Section Publicité B2B Campagne Frog power Client Caceis 2007 TOP COM d’Or Section Publicité B2B Campagne Yin et Yang Client Puratos 2005 2006 TOP COM d’Or Section Stratégie de Communication Corporate B2B Campagne Seduction recipe Client PatisFrance-Puratos
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18. Our work B2C TV channel launch Webdesign, Flash, Video
19. Our work B2C GPS navigation launch RIA Video optimisation
20. Our work B2B Car leasing E-commerce Information architecture Webdesign
21. Our work B2B Animal health Advergaming Conception Storyboard Webdesign
22. Our work B2B High resistance steel Web TV Storyboard Emailing Banners Social media
23. Our work B2C Loft design Information architecture Webdesign Flash RIA
24. Our work B2C TV, vidéo, hi-fi promotion RIA Interactive video
25. Our work B2B Product launch website Information architecture Webdesign RIA