Poor performance of global search marketing campaigns has long frustrated agencies and their clients. Campaigns that perform well in the home market often perform much worse when applied to other countries. The main reason? Keywords and text ads are simply translated instead of built for the local market.

1. SOLUTION BRIEF
Global Search Marketing: A Single Solution for
Building Highly-Relevant Localized Keywords
Improve performance of international search campaigns
SOLUTION “ Lionbridge’s Search Marketing Localizationresults for
what we’ve been looking for to deliver better
is exactly
our clients. Our deployed clients have seen significant
HIGHLIGHTS campaign uplifts over human and machine-generated
+ Fast turnaround time:
We provide turnaround times in days,
alternatives.
” Akin Tosyali,
Director of Online Acquisition, Merkle
not weeks
+ Platform integration: TRANSLATION IS THE PROBLEM
Our solution integrates with the top ad Poor performance of global search marketing campaigns has long
spend platforms to make it easy to extract frustrated agencies and their clients. Campaigns that perform well in
base campaign information and load back the home market often perform much worse when applied to other
localized data for all markets countries. The main reason? Keywords and text ads are simply
translated instead of built for the local market.
+ Single global partner:
We cover over 100 languages and 70 LOCALIZATION VERSUS TRANSLATION
countries, so no request is unusual for us. People don’t think of a search term in a foreign language, translate
There is no need for numerous separate it in their head and search on that term. Instead, they pick a native
vendors across your global offices language term that may have no relation to those derived only from
translation.
Lionbridge’s Search Marketing Localization combines in-market human
experts with automated suggestion tools to develop highly-relevant
localized keywords to support your global campaigns.
Our clients are achieving between 20%-300% increase in conversions
by moving to localization from human or machine translations.
WHERE TO START
Localization outperforms
Pick a campaign to run as a test and human and machine
make us prove the value to you. We will
translation
provide machine and human translation and
Conversions
localized keywords to enable you to track Localized
the performance difference across all three
approaches. We will run this test at the
same cost as your current provider. Human
Translation
To learn more, visit
globalmarketingops.com/contact Machine
Translation
Time
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