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Breaking
down social
solutions
Dr Sarah Schulman & Chris Vanstone
usable

useful            delightful
RED
Working backwards
                                                                New solutions
                                                                                           ethnography
                                         7

business case
                       New model


                                                    New team
                                                                       2                   co-design
                                           1
                       6
                                         Problem

                                                                            New outcomes
 prototyping metrics                                                                       prototyping practice
                           New systems
                                                                                       3
                                                                       New scenarios




                               5
                                                   New interactions
                                                                        4
Improving outcomes for

Families
Improving outcomes for

Caring & cared for
older people
Improving outcomes for

Children Starting school
Learning objectives

Understand what makes
 up a social innovation

   Understand what
   can be designed
Social innovation=
Solutions that
spread & improve
outcomes with &
for people
Outcomes =
Observable
positive changes
in what people do,
say, think, feel
What outcomes?
Who sets them?
Dave & Pat, 2011
Tina, 2010
Less bad stuff =
more good stuff
Building
                        relationships
           Pursuing                       Using
          aspirations                   capabilities


      Feeling                                 Achieving
       good                                    things




Thriving =
more good stuff
New solution?




user   organisation   ecosystem
Problem Framing
Reduce families contact with state crisis services
Problem Framing
Reduce families contact with state crisis services
Outcomes
Achieving self set goals
Increasing connectedness
Increasing aspirations
Changing behaviour
Problem Framing
Reduce families contact with state crisis services
Outcomes
Achieving self set goals
Increasing connectedness
Increasing aspirations
Changing behaviour
Spread
20 family to family link-ups in prototype
Spreading to two locations
100 family to family link-ups over next 12 months
Families FILM

           film:
see http://vimeo.com/23613925
Social innovation=
Solutions that
spread & improve
outcomes with &
for people
user
interactions



                                                            ecosystem
                                                           interactions

                          organisational
                           interactions




               solution

                                               other
                                           organisations
organisational
interactions
user
interactions



                                                            ecosystem
                                                           interactions

                          organisational
                           interactions




               solution

                                               other
                                           organisations
s
for service



                friend
                      lies




                   ecosystem
                   interactions
user
interactions



                                                            ecosystem
                                                           interactions

                          organisational
                           interactions




               solution

                                               other
                                           organisations
KhooTeckPuat Hospital




     user
 interactions



                                                             ecosystem
                                                            interactions

                           organisational
                            interactions




                solution

                                                other
                                            organisations
KhooTeckPuat Hospital




     user
 interactions



                                                             ecosystem
                                                            interactions

                           organisational
                            interactions




                solution

                                                other
                                            organisations
KhooTeckPuat Hospital




     user
 interactions



                                                             ecosystem
                                                            interactions

                           organisational
                            interactions




                solution

                                                other
                                            organisations
KhooTeckPuat Hospital




     user
 interactions



                                                             ecosystem
                                                            interactions

                           organisational
                            interactions




                solution

                                                other
                                            organisations
happy birthday!

      1912- 2012
Problem Framing
Girls isolated at home without community connections
Problem Framing
Girls isolated at home without community connections

Outcomes
Increased leadership skills
Increased sense of control and empowerment
Strong relationships with peers and community
Problem Framing
Girls isolated at home without community connections

Outcomes
Increased leadership skills
Increased sense of control and empowerment
Strong relationships with peers and community
Spread
2.3million girl scouts
880,000 adult volunteers
10million girls & adults in 145 countries
50million us women since 1912
user
interactions



                                                            ecosystem
                                                           interactions

                          organisational
                           interactions




               solution

                                               other
                                           organisations
user
interactions
user
interactions



                                                            ecosystem
                                                           interactions

                          organisational
                           interactions




               solution

                                               other
                                           organisations
organisational
interactions
organisational
interactions
organisational
interactions
organisational
interactions
organisational
interactions
user
interactions



                                                            ecosystem
                                                           interactions

                          organisational
                           interactions




               solution

                                               other
                                           organisations
ecosystem
interactions
user
interactions



                                                            ecosystem
                                                           interactions

                          organisational
                           interactions




               solution

                                               other
                                           organisations
What
can be
designed?
Brief Interlude....

Romeo and Juliet
Prop [mask]             Prop [sword] Prop [poison]


SCENE 1 [party]                 SCENE 2 [duel]                  SCENE 3 [crypt]




    User          Actor         User             Actor                 User       Actor
    [Romeo]       [Juliet]                       [Cousin]                         [Juliet]
Prop [sign]             Actor [barrista]


SCENE 1 [find]                 SCENE 2 [order]                    SCENE 3 [enjoy]




        User                  User              Prop [counter]       User     Prop [cup]
ACTORS              ACTORS             ACTORS



Scene 1                   Scene 2             Scene 3




                                                    PROP



          PROP                      PROP
Scene 1:   Scene 2:   Scene 3:   Scene 4:


     Sit      Order        Eat        Pay
Scene 2:   Scene 4:   Scene 3:   Scene 1:


   Order        Pay        Eat        Sit
3 solutions
    That have spread & change outcomes



Green House     Girl Scouts     Pratham

   1&3              2             3&5
Brief 01
open now
Tomorrow: How
Prototyping &
work behaviours
More                 tacsi.org.au/design
                     inwithfor.org


Papers                       tacsi.org.au/designpapers


Video                   tacsi.org.au/designvideos


Tweets                        @ozinnovation

                                          familybyfamily.org.au

THE AUSTRALIAN CENTRE FOR SOCIAL INNOVATION
BOLD IDEAS. BETTER LIVES.

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