Going by a latest research by Marketing Pofs, it has been observed that the crucial content marketing and engineering challenge is to come up with an engaging content.It is considered to be an age-old marketing truism that the key for engaging consumers is relevance that comes from a very deeper understanding of consumer behavior and sentiment.

1. Importance of Content Engineering Solutions
Going by a latest research by Marketing Pofs, it has been observed that the crucial content marketing and
engineering challenge is to come up with an engaging content. It is considered to be an age-old marketing truism
that the key for engaging consumers is relevance that comes from a very deeper understanding of consumer
behavior and sentiment. However, as the modern day consumers are gradually becoming more social and the
business and personal worlds are continuing to mix, the tools and tactics that that are implemented in order to get
to know and engage the target consumers are changing dramatically. Not very surprising, the demands of this new
trend of the socially-savvy-consumer are not only compelling the evolution of the marketing practice, but also the
marketing professionals. Therefore, one can see that the new age content marketing is gradually evolving as
content engineering.
Content engineering is all about having a marketer who creates and optimizes the various forms of content needed
to engage social consumers, depending on the data presented by accessible analysis tools. These marketers listen
to the consumer, through all the newly accessible media, prior to creating the content and marketing messages for
every medium. For instance:
· Social media analysis and monitoring offers them a feel about the buyer sentiments on products, brands and
ad campaigns.
· Web analytics that help them know which content would be engaging for what kind of visitors and from what
kind of sources.
· Search engine optimization tools offers them with the apt keywords to comprise their content to enhance
online visibility
In order to help companies manage bulk data, companies specializing in enterprise software solutions have come
up with content engineering solutions that leverage numerous automation tools for OCR, pattern detection,
machine translation, semantic analysis, business analytics and many more. Services offered by these companies
include:
· Content digitization and creation
· Language translation
· Review for correctness, completeness, formatting
· Structuring and categorization
· Moderation of social/collaborative content
· Reporting, metrics and analytics
The new age content engineering solutions organizes the raw data into formatted information and adds analytics
to offer knowledge, enabling the enterprise end-users and consumers to concentrate on updated decision-making.

2. The solution providers today works with various media, that comprises video, text and manner of imaging layers
and develop critical multi-media content for instance video-on-demand libraries and also schedule 3D maps.
Furthermore, the solutions also offer real-time moderation on social and collaborative content to make sure
technical consistency and efficient policy enforcement.
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