Webinar about the April 14, 2015 Microsoft YouthSpark Bonus Day on GlobalGiving

1. Microsoft
#YouthSpark
Bonus Day
Caribbean Education Foundation, Inc.

2. Agenda
Microsoft & YouthSpark
How does the campaign work?
Communication Plan
Terms & Conditions
Tips for online fundraising

3. Microsoft is committed to
empowering young people
with opportunities for
education, employment and
entrepreneurship.
Learn More:
microsoft.com/youthspark
@msftcitizenship.
Microsoft YouthSpark

4. How does the campaign
work?

5. Match Campaign Highlights
$100,000 in match funding for YouthSpark projects
5 Bonus Prizes for Most Unique Donors (up to $5,000!)
50% match for donations up to $1,000 USD per unique donor per project
Donations matched from 09:00:01 to 23:59:59 EDT on April 14, 2015,
or until funds run out
Donations match on both GlobalGiving.org & GlobalGiving.co.uk
Donations can be made in US Dollars or GB Pound
Segment your donors and communicate the right link
Make sure your projects are on both websites
Track all bonus day activity on one GlobalGiving.org leaderboard

6. How to cross-post:
GlobalGiving US to GlobalGiving UK:
https://surveyglobalgiving.wufoo.com/forms/global
giving-uk-expression-of-interest/
GlobalGiving UK to GlobalGiving US:
https://surveyglobalgiving.wufoo.com/forms/zi4o6
8309myqks/
Deadline to cross-post to UK : March 31st
Deadline to cross-post to US: March 27th

7. Make sure your project
maintains YouthSpark
eligibility by viewing a
Youthspark banner on it
until the start of the
campaign.
New projects due April 7th
GlobalGiving reserves the right to
approve all projects included in the
campaign ahead of time.
Email projecthelp@globalgiving.org
for questions about the leaderboard.
How do I participate?
INSERT LEADERBOARD SCREENSHOT

8. Communicate with your
donors ahead of time
about the campaign.
Send your donors to
your project page at
09:00:01 EDT on April
14th.
Getting Matched
For US donors use your
GlobalGiving.org project link.
For UK donors use your
GlobalGiving.co.uk project link.

9. Track matching funds
available on the
leaderboard.
$100,000 available on
GlobalGiving.org
The campaign will last until
funds run out or 23:59:59 EDT.

10. Communication plan on YouthSpark Bonus Day from
GlobalGiving
Via email, leaderboard, GlobalGiving Project
Leaders Facebook Group, and Project Pages
Notifications via email and Facebook group when
funds released and have run out, as well as
badges on your project pages
Customer service for Project Leaders day of:
projecthelp@globalgiving.org
202-232-5784 press 1 to be directed to Program Team
UK number:+44 (0)203 441 8782
Customer service for donors:
customerservice@globalgiving.org
202-232-5784 press 0 to reach our donor team
Sahar Education

11. Terms & Conditions
Make sure your donors have a happy giving experience

12. • Funds available: $100,000
• 50% match to eligible donations while funds last or 23:59:59 EDT
• Match cap per donor: $1,000 (estimated £668)
• 5 Bonus Prizes:
• 1st place for the project/microproject that secures the most
unique donors: $5,000 USD
• o 2nd place for the project/microproject that secures the 2nd
most unique donors: $4,000 USD
• o 3rd place for the project/microproject that secures the 3rd most
unique donors: $3,000 USD
• o 4th place for the project/microproject that secures the 4th most
unique donors: $2,000 USD
• o 5th place for the project/microproject that secures the 4th most
unique donors: $1,000 USD.
• All currency conversion set at start of day.

13. • Donations made by US taxpayers on globalgiving.org can only be claimed as a tax deductible
contribution on United States tax returns.
• Donations made by UK taxpayers on www.globalgiving.co.uk are eligible to claim Gift Aid – 25% extra
for the project.
• On GlobalGiving US : 15% fee applies to donations but not to match
• On GlobalGiving UK: 10% fee applies to donation (plus any Gift Aid) but not to the match.
• Only donations made at www.globalgiving.org or www.globalgiving.co.uk
• Only donations made by unique donors per project will be matched. Unique donors are determined
using numerous criteria, including name, email address, credit card number, mailing address, and IP
address. We are monitoring these and other parameters in our system to ensure that only unique,
distinct donors are counted.
• Only online donations (credit card or PayPal) are eligible for matching funds on GlobalGiving.org. Only
online donations (debit card, credit card, CAF Online or PayPal) are eligible for matching funds on
globalgiving.co.uk.
• Donations made on any GlobalGiving corporate or third-party sites using GlobalGiving’s API are not
eligible for matching. Additionally, donations made by gift card, check, JustGiving, or text-to-give are
not eligible for matching funds.
• Please note that GlobalGiving will monitor and review all donations made through this matching offer.
GlobalGiving and Microsoft maintains the right to make a final decision on all matters concerning the
allocation of matching funds.
• All donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is
processed for any reason.
Additional terms

14. UK Gift Aid: For the uninitiated…
Good news! Ask eligible UK donors
to claim Gift Aid on top of their
donation.
This means donors can claim 25%
on top of their donation – which
goes to you!
Reclaiming Gift Aid from the UK
Government – GlobalGiving UK
does this for you - ensuring this
“tax bonus” goes to your project.
(Note: there is no match on Gift Aid)

15. Tips for online fundraising

16. Make a Plan –
Focus on Who to Target
16
• Regular donors – ask them to help specifically
on a Bonus Day to get to the Bonus Award
and/or raise a larger amount of funds for a
specific project.
• Lapsed donors – opportunity for them to rejoin
your donor base.
• Board of Directors members – Ask them to give,
but also to be ambassadors
• Friends, Neighbors, Colleagues
• Write template messages for each group that
they can then share with their networks, friends,
and colleagues
• Don’t hesitate to send updates throughout the
day, letting donors know where you are in
relation to your goal, and how they can help
contribute to get you over your goal
Check out our Online Fundraising
Academy highlights for more tips:
http://tools.blog.globalgiving.org/cate
gory/globalgiving-
opportunities/online-fundraising-
academy/

17. Show your donors where to give on website

18. Show your donors where to give via email

19. Messaging
19
• Set a fundraising goal
• Use multiple platforms
• Use succinct and compelling
messaging to highlight why Bonus Day
is important
• Stress the urgency of giving now, why
your donors matter, and why you need
them to participate to raise this bonus
money
• Be consistent, but be different!
• Show local efforts
• Time messages – 1 month out, 1 week
out, day before, during campaign
Check out our Online Fundraising
Academy highlights for more tips:
http://tools.blog.globalgiving.org/cate
gory/globalgiving-
opportunities/online-fundraising-
academy/

20. How to use social media for the matching campaign
Example posts before the campaign begins:
Twitter
Create opportunities for youth. Donate on 4/14, 9AM EDT to get matched by
@Microsoft at [your project page URL] #YouthSpark [photo of your
project’s work]
Facebook
Give and get matched on 4/14 at 9AM EDT at [your project page URL] .
Microsoft is providing opportunities for youth to build a better future. For
less than 24hrs, @Microsoft is matching donations for #YouthSpark! [photo
of your project’s work]

21. Suggestions for
Donor Communications
Very few people read the T&Cs – help donors
by highlighting the important parts.
Remember all donations are final. This is
important to communicate so they do not
have unrealistic expectations if they call and
ask for refunds.
Remember that most donors act quickly, not carefully.

22. Your campaign checklist
 Terms & Conditions
 GlobalGiving US & GlobalGiving UK platforms (US tax-deduction vs UK Gift Aid)
 Communication plan and strategy
 List of target audience
 Segment your donors – where are they based? What do they care about?
 Communication templates (social media, emails, calling, etc.)
 Templates and images to share with networks
 Getting prepared for kickoff
 Reengaging throughout the campaign
 End of campaign thank you

23. Other resources for you
• Project Leader Manual
• GlobalGiving Project Leader Facebook Group
• GlobalGiving Staff
• Tools and Trainings Blog
Have questions?
• Email us at projecthelp@globalgiving.org