Thank you for joining our workshop! Here are the slides to review and reflect upon.

1. GlobalGiving Partner Workshop
Portland, Oregon 2016

2. Agenda
Welcome + Introductions
GlobalGiving Updates
Maximize Your Online Fundraising
Draft Your SMART Goals
Recruit Your Fundraising Advocates
Tell Your Story
GG Rewards
Wrap-Up and Feedback

3. Welcome +
Introductions

4. Who Are We?
Jacqueline Lee
Senior Program Associate
Tia Donjon
Program Fellow

5. Introduce Yourself!
Name
What’s your role?
Biggest challenge that you face when fundraising online

6. GG Feedback Board
Post feedback, questions, ideas related to the following:
• Have you had a lingering question about GlobalGiving?
• Are there specific challenges that you have been facing
on GlobalGiving?
• Are there any ideas that you want to share?

7. GlobalGiving Update

8. 2015 Year in Review

9. $41m
to more than
2,500 orgs

10. 145k
donations

11. 4
Bonus Days
3
Contests
3
Skill-Based
Volunteering
2
Academies
1
Campaign

12. -1
click
16%
Increase in
add-to-cart

13. $1,055
Average windfall
per org in 2015
90%
Orgs received
windfall
$12M
Windfall
Dec ‘14-Nov ‘15

14. 50%
Superstars
26%
Leaders
24%
Partners
Windfall
Distribution

15. The Year Ahead

16. 4
Academies +
Webinar Series
2
Contests
2
Skill-Based
Volunteering
3
Bonus Days
2
Campaigns

17. Website

18. New Onboarding

19. Effectiveness

20. Questions?

21. Maximize Your Online Fundraising
Three Tips from GlobalGiving

22. #1: Create SMART Goals
It’s the SMART thing to do.

23. S – Specific
M – Measurable
A – Action-Oriented
R – Realistic
T – Time-Bound

24. your goal should be Specific
“S”

25. 1. Raise $10,000 from your existing donor network.
2. Raise funds from 100 different donors.
3. Engage at least 25 new donors to our organization.
Good Examples:

26. 1. Raise more money than last year.
2. Reach our fundraising goal from many new donors.
3. Acquire new donors.
Bad Examples:

27. your goal should be Measurable
“M”

28. 1. Raise $10,000 from your existing donor network.
2. Raise funds from 100 different donors.
3. Increase our newsletter active subscriber list by 50%.
Good Examples:

29. 1. Raise more money than last year.
2. Reach our fundraising goal from many new donors.
3. Increase the newsletter subscriber list.
Bad Examples:

30. your goal should be Action-Oriented
“A”

31. 1. Using A/B testing, increase our newsletter open rate to 50%.
2. Engage fundraising advocates to help acquire 50 new donors.
3. Employ donor outreach plan to convert 5 regular donors into recurring donors.
Good Examples:

32. 1. Have at least one trending Twitter hashtag.
2. Increase donor satisfaction.
3. Solve global poverty.
Bad Examples:

33. your goal should be Realistic
“R”

34. 1. Raise $5,000 from our existing donor network.
2. Increase our donor database by 5%.
3. Increase our email open rate to 60% among active subscribers.
Good Examples:

35. 1. Raise $1,000,000 online.
2. Have a 100% open rate for all emails sent.
3. Get one new donor.
Bad Examples:

36. your goal should be Time-Bound
“T”

37. 1. Raise $7,500 during the June GG Rewards Bonus Day.
2. Raise $5,000 from 40 donors in 30 days through GlobalGiving.
3. Increase our donor database by 5% by the end of 2016.
Good Examples:

38. 1. Get 20 more Facebook fans soon.
2. Raise $10,000 to fund our project.
3. Acquire 15 new donors.
Bad Examples:

39. A C T I V I T Y
• Draft one to two SMART goals for your organization.
• After you have drafted your goals, share them with a partner.
• Discuss to ensure that your goal meets each of the SMART
criterion. Revise accordingly.
Draft Your SMART goals

40. #2: Recruit Fundraising Advocates
Engage others to build your network of support.

41. Fundraising Advocates
Your voice in the crowd
Step 1: Pick Your Team
Identify your
advocates and set
goals for each
advocate’s activities
and results.
Step 2: Give Them Tools Step 3: Say Thank You
Follow-up with your
advocates regularly.
At the end of the
campaign, thank them!
Train your advocates
to tell your story.
Make it easy: provide
sample emails, social
media posts, and
other content.

42. Strengthen and expand organization’s donor network
Create buy-in opportunities for donors
Help donors to feel that they:
• Have a powerful impact
• Can see the results of their donations
• Have influence over the direction of the organization
Why Engage Fundraising Advocates?

43. • Interested in your organization, the projects you lead, and/or the
issues that you affect
• Able to serve as strong brand ambassadors
• Will speak positively about your organization
• Have large networks of their own
• Have time to commit and a willingness to help
Consider Network Members Who Are

44. • Talking points focused on key messages + calls to action
• Easy-to-forward emails
• Email templates
• Sample Tweets and Facebook posts
• Handouts, fact sheets, and FAQs
• Blogs to which they can refer
Arm Your Advocates with Tools

45. A C T I V I T Y
• Does your organization identify and recruit fundraising
advocates? If so, how?
• What resources do you provide your advocates?
• What one to two tips would you share with your peers for
successful engagement of advocates?
Identify + Recruit Your Advocates

46. #3: Tell Your Story
Brevity is key.

47. A C T I V I T Y
• Break into pairs and pitch your project in 60 seconds or less.
• Provide feedback to one another, asking clarifying questions
as necessary.
• Then switch!
Pitch Your Project

48. seconds
We've found that donors spend
an average of 4.2 seconds
reviewing a page on
GlobalGiving before deciding
whether or not to donate.
4.2

49. Use photos.
Close-up photos of a
single person or
animal work best.
1
Get straight to the
point.
Put the most
important
information the first
three sentences.
2
Make it clear.
Use bullets and lists
to catch skimming
eyes.
3
Don’t forget the
ask!
Include a clear call to
action.
4

50. Questions?

51. GG Rewards

53. GG Rewards Dashboard

54. Engagement
Reward for activity and engagement on the platform
• Project reports
• Thank you notes
• New and recurring donors
• Dollars raised
• Contests and campaigns
• Leadership Council, Ambassadors Program, and more!

55. Engagement Dashboard

56. Effectiveness
• Hypothesis: Organizations that are listening, acting, and
learning are more effective
• Drive donations to organizations that are listening,
acting, and learning – both on and off of GlobalGiving
• Earn points by completing Learning Cycles

57. Learning Cycles
• DIY Toolkit
• Feedback Toolkit
• Storytelling
• Charting Impact
• GlobalGiving Webinar
• Create-Your-Own Cycle

58. Effectiveness Dashboard

59. Effectiveness Cycles in Action

60. Earn More Points!

61. Benefits Based on GG Rewards Status

62. Step 1
LISTEN
(3 points)
Step 2
ACT
(4 points)
Step 3
LEARN
(5 points)
How to Use the
Create-Your-Own Cycle
for Effectiveness Points

63. A C T I V I T Y
Listen: What new information did you gain during today’s workshop?
Act: How did you act on the information that you received?
Learn: What will you do going forward as a result of the new information
or feedback that you received?
Begin A “Create-Your-Own-Cycle”

64. Questions?

65. https://surveyglobalgiving.wufoo.com/forms/globalgiving-workshop-survey/
How did you enjoy today?

66. thank you