Green Challenge - Creating a Project Page 06.10

Create A Winning Project Page

The anatomy of a Project Page title photos Giving options

The title:Your introduction to donors ,[object Object],[object Object],[object Object],[object Object],[object Object]

Which project would you support? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Summary: Provide further detail ,[object Object],[object Object],[object Object],[object Object],[object Object]

Which projects would you support? ,[object Object],[object Object],[object Object],[object Object]

Photos: Let your donors visit your project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Match the picture with the project Clean water conservation in the phillipines Solar power for 10 low income families Safe drinking water in Bolivia

Giving Options: Provide a reference point ,[object Object],[object Object],[object Object],[object Object]

Which of these two projects would you support? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Critique: There is a good spread of donation options, with a good amount of options under $100. Each option is very specific so the donor knows exactly what the money represents. Critique: There is a huge gap between the donation options- you want to appeal to ALL kinds of donors. The average donation is often $25, try to keep a variety of options below $100. Be specific in your donation options--not vague like “provide nutrition.”

Green Challenge - Creating a Project Page 06.10

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Green Challenge - Creating a Project Page 06.10