This document provides an agenda and information for a GlobalGiving workshop. The agenda covers introductions, a 2015 year in review, upcoming opportunities in 2016, improving the onboarding process, earning rewards points, setting SMART fundraising goals, storytelling, creating a fundraising army, attracting new donors, and benefiting from corporate partnerships. The workshop includes activities and breaks. It aims to help organizations better utilize GlobalGiving to fundraise and become more effective.

1. welcome

2. Photo: The Nyaka AIDS Orphans Project
GlobalGiving Partner
Workshop

3. O B J E C T I V E
Gain a greater understanding of how you can better utilize GlobalGiving
to benefit your organization.
And put your skills to use in the process!

4. Agenda
Introductions +activity
2015 Year in Review
Coming in 2016
New Onboarding Process
GG Rewards +activity +break
SMART Online Fundraising +activity
Storytelling +activity +break
Creating a Fundraising Army +activity
Attracting New Donors +activity
Retaining Donors +activity
Benefitting from Corporate Partnerships
Wrap-Up & Questions +activity

5. Introductions
Me and You

6. Southern
Africa
Field Intern

7. 4
COUNTRIES
6,000
KILOMETERS
42
WORKSHOPS
10
FIELD PARTNERS

8. Route
Zimbabwe
Malawi
Zambia
Namibia

9. A C T I V I T Y
1. Name
2. Organization
3. Your Role
4. Your Biggest Challenge in 2016
Introductions

10. 2015 Year in Review
Impact

11. 145,000
donations

12. $35 million
donated

13. 2,584
organizations funded

14. 275
site visits in 37 countries

15. 65%
of our nonprofit partners said that GlobalGiving helps them
become more effective not only in fundraising, but overall as an
organization

16. 2015 Earthquake in Nepal
2015 Ebola Crisis
2015 Typhoon in the Philippines
NOW Syrian Refugee Crisis
After a disaster, we reach
out to our partners and
activate our networks to
help those in need.
After a disaster, we reach
out to our partners and
activate our networks to
help those in need.
Ebola Crisis
Drought in Ethiopia
Earthquake in Nepal
Typhoon in the Philippines
Syrian Refugee Crisis

17. Coming in 2016
What to plan for

18. March
16
June
15
Sept
21
BONUS DAYS

19. P H O T O C O N T E S T
D e a d l i n e J u n e 2 9
V o t i n g J u l y 1 8 – 2 2
S O C I A L I M P A C T A C A D E M Y
A p p l y b y A u g u s t 8
B e g i n s S e p t e m b e r 6
S K I L L E D G L O B A L G I V I N G
S U P P O R T
A p p l y b y J u n e 3 o r
S e p t e m b e r 2
Y E A R E N D C A M P A I G N
O p t - I n D e a d l i n e
N o v e m b e r 1 8
R u n s i n D e c e m b e r

21. New Onboarding Process
You shared, we listened

22. 1) Apply online through GlobalGiving.org/apply
2) Get approved by GlobalGiving staff (~30 days)
3) Post ONE project through the site
4) Once the project is approved, raise money!
5) Reach $5,000 from 40 donors to become a “Partner”

23. ”Our presence on GlobalGiving’s website has allowed us to tap
into a truly global experience… In short, our partnerships have
saved lives and transformed families.
-sean love, china california heart watch

24. The GlobalGiving 15% Fee

25. 50% of donors choose to cover
the GlobalGiving fee at checkout

26. GlobalGiving
Programs & Services
One-on-one consultation
Customer service
Academies
Tools & training blog
Matching campaigns
Corporate partnerships
Site visits

27. GG Rewards
Our new system to earn points and rewards

28. GG Rewards
A way to earn points, improve your
status, and get more visibility
(and more funding!)

29. Effectiveness
Commitment to learning
Engagement
FALSE?
With the community
through fundraising

30. Effectiveness
Commitment to learning
Engagement
FALSE?
With the community
through fundraising

31. L E A R N I N G C Y C L E S

32. Q U E S T I O N
Do you think learning is important to your organization? Why or why not?

33. 1
LISTEN
2
ACT
3
LEARN

35. DIY Toolkit
Feedback Toolkit
Storytelling
Charting Impact
GlobalGiving
Webinar
Create Your
Own

38. A C T I V I T Y
Create your own cycle
1. How did you listen to the feedback from your
community, your peers, or leaders in your field?
2. How did you act on the feedback you received?
What data and results did you gather?
3. What did you learn from your experiment? What
will you do next based on these results?
Earn Points!

39. Effectiveness
Commitment to learning
Engagement
FALSE?
With the community
through fundraising

40. Fundraising
Reporting
Participation
Site Visits
Email
+More

41. F U N D R A I S I N G

43. R E P O R T I N G

45. P A R T I C I P A T I O N

47. S I T E V I S I T S
E M A I L
+ M O R E

49. 0-17 Points
PARTNER
18-35 Points
LEADER
36+ Points
SUPERSTAR
You can find your status in your dashboard

50. Access to online fundraising,
donor management tools,
feedback tools
Ability to post volunteer
opportunities for free
Free monthly training
Inclusion in GlobalGiving’s
employee giving programs,
matching campaigns, gift card
redemptions
PARTNER
+Possible to be recommended
to corporate partners
+Eligible to be featured in
GlobalGiving social media
+Access to special trainings,
matching campaigns, other
programs
+Access to exclusive fundraising
tools
LEADER
+Opportunity to be featured in
GlobalGiving’s Project of the Month
Club
+Most likely to be referred for a
grant
+Most likely to be a guest speaker in
GlobalGiving training & academy
courses
+Most likely to be featured in
GlobalGiving newsletters (120K
donors)
SUPERSTAR

51. A C T I V I T Y
1. Write down 3-5 ways you can improve
your organization’s status
2. If you’re already a Superstar, share
your secrets with others!
Improve Your Status

52. Break

53. SMART Online Fundraising
Setting SMART goals

54. Q U E S T I O N
Does your organization set and measure goals?

55. S
pecific
M
A
R
T
ime-Bound
ealistic
ction-Oriented
easureable

56. “S”
your goal should be Specific

57. • Be better at fundraising
• Reach more people
• Become more popular
• Raise $10,000
• Have 100 donors
• 50% of donors = new donors
NOT
SPECIFIC
SPECIFIC

58. “M”
your goal should be Measurable

59. • More donors for our project
• Raise a portion of our program budget
• Most donors = repeat donors
• Increase newsletter list by 50%
• Raise $50,000
• Social media audience of 10,000 fans
NOT
MEASURABLE
MEASURABLE

60. “A”
your goal should be Actionable

61. • Solve the issue of global poverty
• Make donors happy
• Have a trending Twitter hashtag
• 50% of our newsletter subscribers
open our emails
• Get 100 more Facebook fans
• Increase the occurrences of repeat
donors by 25%
NOT
ACTIONABLE
ACTIONABLE

62. “R”
your goal should be Realistic

63. • Raise $1,000,000
• 100% of people open emails and
donate
• Get one new donor
• Raise $10,000
• Increase donor database by 5%
• 30% of our email subscribers open
emails
NOT
REALISTIC
REALISTIC

64. “T”
your goal should be Time-bound

65. • Get 20 more Facebook fans soon
• Get 25 new supporters for when we
need them
• Raise $15,000 as quickly as possible
• Raise $5,000 in 30 days
• Increase donor database by 5% by
the end of 2016
• Improve email open rates by 10%
over the next six months
NOT
TIME-BOUND
TIME-BOUND

66. A C T I V I T Y
1. Draft 2-3 SMART online fundraising goals for 2016
2. Share with a partner to ensure that your goals are SMART
3. What are the top challenges you foresee in achieving your
SMART goals?
SMART Goals

67. Storytelling
Inspirational stories make an impact

68. Why is Your Story Important?
Having a clear and inspiring story about your organization
and the work you do will help you engage your current
supporters and gain new supporters

69. 1
The Issue
2
The Place
3
The People
4
The Idea
5
The Motivation
Stories the Most Successful
Campaigns Tell

70. The Issue
What is the problem your project is trying to solve, and what
are the effects of that problem on one person’s life? Describe
that person’s life without your project.

71. MindLeaps
“’When I visited that school, I felt like I was a
normal child. I wasn't a street kid anymore.’
These are the words of Eric, a former street
child who now attends Sonrise Boarding
School in Rwanda.”
E X A M P L E

72. The Place
How is a problem or solution unique to an individual from a
particular place or region in the world? Who are the people
who might care about this person and place?

73. Earthwatch Institute
“Over 40 years, poaching reduced
Kenya's population of black
rhinoceros from 20,000 to a mere
539. Earthwatch researchers and
volunteers are bringing black rhinos
back from the brink of extinction.”
E X A M P L EE X A M P L E

74. The People
How is a problem or a solution unique to an individual who
lives within a particular cultural context? How can you motivate
other people who might share that person’s identity or values?

75. Develop Africa, Inc.
“This project provides a safe haven
– an orphanage called the Dream
Home – to help raise children who
lost BOTH parents during the Ebola
epidemic in Sierra Leone…”
E X A M P L E

76. The Idea
What is your unique perspective on how to solve the problem?
Does your project revolutionize the way people usually deal
with an issue? How has your solution impacted one person?

77. charity: water
“charity: water is a nonprofit on a
mission to bring clean, safe
drinking water to every single
person on the planet.”
E X A M P L EE X A M P L E

78. The Motivation
What is your backstory that is driving you to fundraise for this
cause? How can you use your own story to connect with
people in your network and invite them to join you?

79. The Kupona Foundation
“Our vision? High quality maternal and
newborn healthcare for all.”
E X A M P L E

80. T H E T A K E A W A Y S

81. Have a great story.
Have a clear, simple, and inspiring story that highlights your
constituents as heroes, and lets your supporters know why
your organization is important!

82. Use your story to fundraise.
Highlight stories to engage your supporters.

83. Share your impact.
Donors want to know how their gift has impacted your work
and the individuals your organization is helping. Update them
on this impact, and inspire them to give again!

84. Project pages give you a
framework to tell your story and
allow you to describe where
funds will go.
Project reports allow you to share
your impact with supporters on
GlobalGiving.

85. A C T I V I T Y
1. Create a story for a future project page
OR
2. Write a story for a future project report
Tell Your Story

86. Break

87. Creating a Fundraising Army
Leverage your current supporters

88. Create Fundraising Advocates.
For your supporters that are passionate about your cause,
make them part of your fundraising team! Create tools to help
them reach out to their networks, thus growing your network.

89. 1
Do they care about
your organization
and cause?
2
Can they serve as
brand ambassadors?
3
Are they able to
communicate your
story well?
4
Do they have a large
network?
5
Are you comfortable
reaching out to
them?
Identifying your Advocates

90. Once you have
identified your
fundraising advocates,
help them with tools,
content, templates,
calendars and
support.

91. Advocate Materials
Templates
Supply email, Facebook,
Twitter, and other templates.
Content Calendars
Work with them to create an
outreach calendar and plan.
Make sure they have the best
images, text, logos, and
videos.

92. Communications Tips for Advocates
• Harness email and social media
• Emphasize project importance, urgency, and why donors
matter
• Consider the audience – tailor messages to be consistent
but different
• Time messages – one month out, one week out, day before

93. Engaging Fundraising Advocates
Fundraiser Pages Year-End Campaign Bonus Days
Allows donors to
become partners to
you in your
fundraising efforts
Designed to motivate
supporters
throughout the
month of December,
offering bonus
awards for projects
that raise the most
Donations are
matched (up to a
certain amount) on
each Bonus Day

94. Engaging Fundraising Advocates
Fundraiser Pages Year-End Campaign Bonus Days
Allows donors to
become partners to
you in your
fundraising efforts
Designed to motivate
supporters
throughout the
month of December,
offering bonus
awards for projects
that raise the most
Donations are
matched (up to a
certain amount) on
each Bonus Day

95. $8,243
Raised for Rural schools
in the Himalayas
CYCLE CHALLENGE
Each year cyclists ride
150km for 2 days
through the Himalayas

96. $2,474
Raised for Maternal
Health in Tanzania
LABOR FOR LOVE
Alison asked
supporters to donate $1
for every hour a
women in their life
was in labor

97. $13,477
Raised for Nepal
Earthquake Relief

98. • Birthday
• Marathon or race
• Sporting event
• Contest
• Tribute
• Disaster relief
• Wedding
When could a fundraising
advocate build a
fundraiser page?

99. Engaging Fundraising Advocates
Fundraiser Pages Year-End Campaign Bonus Days
Allows donors to
become partners to
you in your
fundraising efforts
Designed to motivate
supporters
throughout the
month of December,
offering bonus
awards for projects
that raise the most
Donations are
matched (up to a
certain amount) on
each Bonus Day

100. 18%
of all US online fundraising
happens in December

101. Engaging Fundraising Advocates
Fundraiser Pages Year-End Campaign Bonus Days
Allows donors to
become partners to
you in your
fundraising efforts
Designed to motivate
supporters
throughout the
month of December,
offering bonus
awards for projects
that raise the most
Donations are
matched (up to a
certain amount) on
each Bonus Day

102. Maximize Bonus Days
• Give donors at least 1 week notice
• Identify & recruit fundraising
advocates to engage new donors
• Use the reporting tool to mobilize
current donors to participate
• Spread the word on social media
• Call or email large donors

103. A C T I V I T Y
1. Identify 3-5 people you think could be
fundraising advocates for your
organization
2. Write down ideas for how you would
structure the relationship
Fundraising Advocates

104. Attracting New Donors
Finding new supporters

105. Attracting New Donors
Project Page GG Rewards Microprojects
Create a compelling
project page to
appeal to donors
Increase your status
to improve the
visibility of your
projects
Utilize microprojects
to fundraise for a
specific person or
activity

106. Attracting New Donors
Project Page GGRewards Microprojects
Create a compelling
project page to
appeal to donors
Increase your status
to improve the
visibility of your
projects
Utilize microprojects
to fundraise for a
specific person or
activity

107. Attractive
Project Pages
• Specific, action-oriented title
• Close-up, high resolution photos
• Easy to understand, jargon-free,
project specific summary
• Tangible, realistic donation
options

108. Attracting New Donors
Project Page GG Rewards Microprojects
Create a compelling
project page to
appeal to donors
Increase your status
to improve the
visibility of your
projects
Utilize microprojects
to fundraise for a
specific person or
activity

109. Increased
Status Brings:
• Exclusive fundraising tools
• GlobalGiving social media
account features
• GlobalGiving’s Project of the
Month Club
• Guest speaker in GlobalGiving
training & academy courses
• GlobalGiving newsletter

110. Or here…
Or here…
Your project
here

111. Attracting New Donors
Project Page GG Rewards Microprojects
Create a compelling
project page to
appeal to donors
Increase your status
to improve the
visibility of your
projects
Utilize microprojects
to fundraise for a
specific person or
activity

112. Support Ian’s
Education
Nyaka AIDS
Project
• Tied to an existing parent
project on GlobalGiving
• Fundraise for specific
individual or activity
• Leaders & Superstars only"
• $250 - $10,000 "
• Active for 3 months"
Microprojects

113. A C T I V I T Y
1. What actions can you take to improve your project page?
2. Brainstorm 1 or 2 microprojects your organization can post.
Project Pages

114. Retaining Donors
Keeping the support you have

115. 43%
Overall
Donor Retention
64%
Repeat
Donor Retention
23%
New
Donor Retention

116. Why Donors Stop Giving
• No memory of supporting the organization
• Not reminded to give again
• Didn’t feel connected
• Didn’t feel appreciated
• Organization wasn’t transparent about how donations were used
• Organization asked for an inappropriate amount

117. Using Project Pages As a Tool
Problem Solution Tool
Not reminded to give
again
Organization asked
for an inappropriate
amount
Encourage monthly
recurring donations
Provide a range of
donation options
Project Pages

118. Using Fundraiser Pages As a Tool
Problem Solution Tool
Didn’t feel connected Allow donors to
become partners in
fundraising efforts
Fundraiser Pages

119. Using Thank You Notes As a Tool
Problem Solution Tool
Didn’t feel
appreciated
Personalize
communications
Thank your donors
Thank You Notes

120. Thank You
Note Tips
• Send as soon as possible
• Acknowledge the
donation amount and
source
• Share photos,
anecdotes, and impact
statistics
• Remind the donor of the
impact their gift will have
• Be personal and warm in
the language you use

121. Using Project Reports As a Tool
Problem Solution Tool
No memory of
supporting the
organization
Organization wasn’t
transparent about
how donations were
used
Communicate with
donors at least every
90 days
Show donors how
their funds help you
achieve your mission
Project Reports

122. Project Reports
• Required every three months"
• Emailed to all project donors and
posted on project page"
• Project reports (2-3 paragraphs):
• Close-up, high-res photos
• Beneficiary stories
• Progress & accomplishments
• Project-specific impact stats
• Call to action
• Rating 1 (poor) to 5 (excellent)

123. Project Report Ratings
• How emotionally compelling
is the report/update?
• Is the report on-topic?
• Is it written for the correct
target audience?
• Are there high-quality
photos?

124. A C T I V I T Y
1. Write down 3-5 ideas for stories to include in your next report
2. Share with someone next to you
Project Reports

125. Benefitting From Corporate Partnerships
Providing more funding for your projects

126. $28 Million in 2015
90% of current partners received a portion of non-grant funding

127. Cause
Marketing
Gift Cards
Employee
Giving
Grant
Management

128. Gift Cards
Corporations purchase gift
cards to give to their
employees, customers, and
stakeholders who can choose
which project(s) to donate to

129. Grant
Management
GlobalGiving recommends
outstanding partner
organizations for grants from
corporate partners.
Recommend based on:
o A company’s selection criteria
o GG Rewards status
(Superstars, then Leaders)
o Active and engaged
organizations

130. How Can You Benefit?
Become a Superstar
GG Reward status is used to
determine which
organizations are
recommended to corporate
partners
Maintain a High Project Rank Be Active on the Website
Participate in webinars and
workshops, take part in
matching days, participate in
contests
Post frequent project reports,
be an active fundraiser,
create realistic fundraising
goals

131. Wrap Up & Questions
Thanks for coming!

132. Takeaways
GG Rewards
Our new system to earn points and
rewards
Storytelling
Inspirational stories make an impact
SMART Online Fundraising
Setting SMART goals
Creating a Fundraising Army
Leverage your current supporters
Attracting New Donors
Finding new supporters
Retaining Donors
Keeping the support you have
Benefitting from Corporate
Partnerships
Providing more funding for your
projects

133. Q U E S T I O N
Share one thing you’ve learned today

134. A C T I V I T Y
1. Review the outputs of today’s activities
2. Plan your next steps for when you leave
today’s workshop – keep the momentum
going!
Bring it All Together

135. thank you

136. GlobalGiving.org | 877.605.2314 | projecthelp@globalgiving.org