GlobalGiving is an online crowdfunding platform that connects nonprofits, donors, and companies around the world. It provides local organizations access to funding, tools, training, and support to become more effective. The document discusses GlobalGiving's presence and impact in India, including the number of Indian nonprofits and donors on the platform and the total dollars raised. It also outlines features like an international donor base, fundraising tools, and the GlobalGiving Accelerator program to help nonprofits launch online fundraising campaigns and become full partners.
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1.
2.
3. GlobalGiving is the first and largest
global crowdfunding community
that connects nonprofits, donors,
and companies in nearly every
country around the world. We make
it possible for local organizations to
access the funding, tools, training,
and support they need to become
more effective and make our world
a better place.
6. The GlobalGiving Foundation is
a US 501(c)3 registered non-profit. As a
501(c)3 charity, donations are tax-
deductible to the full extent of US law.
GlobalGiving UK is a registered
Charity in the UK and can avail UK Gift
Aid.
GlobalGiving has a four-star
rating from Charity
Navigator and is a BBB
Accredited Charity.
17. Raising a specific amount of money from
individuals for a specific project in a specified timeframe
18.
19.
20. • Digital technology has transformed what it means
• Digital tools help you build your supporter base
• People now want engagement – involve them
• The crowd provides credibility for your work
• Data is more easily captured to build a relationship
21. • Do you have a project you want to raise
money for?
• Do you have team buy in?
• Are you willing to invest the time
required?
• Would you give your own money to the
project?
• Willing to ask your friends to give?
• What do you want to happen
afterwards?
• Do you need support or you can do it
on your own?
22. Agenda
Who are we?
Why online fundraising?
How to ‘Crowdfund?’
Using Social Media to crowdfund
Features and Benefits of joining GlobalGiving
How to support a nonprofit to sign up onto GlobalGiving
23. What makes a campaign
successful?
• Sense of urgency – clear
goals & deadlines
• Programmatic need
• Incentives
30. NOT SPECIFIC
• Raise $10,000
• Have 100 donors
• Increase “followers” to 35,000
SPECIFIC
• Raise more funds
• Engage more donors
• Have more “followers”
32. NOT MEASURABLE
• Increase subscribers by 50%
• Raise Rs. 3,50,000
• Acquire 25 new recurring donors
MEASURABLE
• Have more email subscribers
• Raise a part of our budget
• Increase recurring donors
34. NOT ACTION-ORIENTED
• Increase number of hospital
beds by a 100.
• 35 Facebook followers share our
fundraising campaign post
• Accrue an NPS score of 25 for
donor satisfaction
ACTION-ORIENTED
• Increase number of patients
treated
• Create a viral Facebook post
• Make donors happy
36. NOT REALISTIC
• Raise $10,000
• 44% of our subscribers open our
emails
• Get 25 new donors
REALISTIC
• Raise $10,000,000
• Have 100% of our subscribers
open our emails
• Get one new donor
38. NOT TIME-BOUND
• Raise $15,000 by Dec 31
• Get 25 new donors during the
Year-End Campaign
• Acquire 600 new Facebook fans
by end of Q3
TIME-BOUND
• Raise $15,000 asap
• Get 25 new donors soon
• Get to 600 Facebook fans some
day
47. Stories should contain a
single, compelling character
that is relatable to the
audience and who is
comfortable relaying
specific details, memories
and experiences.
An Effective
Character
48. Stories should show—rather
than tell—the audience about
the character’s transformation,
using rich details and featuring
the character’s own voice,
without jargon.
50. Stories should convey
emotions that move people
to act, and marry these with
clear, easy-to-find pathways
to get them to those
desired actions.
Action-Oriented
Emotions
62. • Board members
• Diaspora
• Local Business owners
• Leaders in the industry
• Religious Institutions
• Community Foundations
• Alumni
• Volunteers
• Far-Flung-Folks
64. W H O I S A F U N D R A I S I N G A D V O C AT E ?
65. They build trust in your organization from their networks, bring
in new supporters, and act as your brand ambassadors.
Fundraising Advocates are part of your fundraising team and
help you to expand your network and reach your goals!
are individuals who
become part of your fundraising team
66. Expand your network of donors by identifying these individuals that can serve as strong brand
ambassadors for your organization and have large networks of their own.
67. 1. Map your current + potential network of supporters
2. Engage a few key supporters to become Fundraising Advocates
3. Give them the tools to succeed
4. Show appreciation!
68. They have a
large network of
friends, family,
etc.
They are
passionate and
positive about
your cause and
interested in
your work.
They know
your story and
can act as
brand
ambassadors.
You are
comfortable
asking them
to help.
They have the
time and
willingness to
work.
86. Don’t make this about you; its about the
donor!
Don’t forget to do your research
Do not use this as an appeal – its about
starting a relationship.
Follow up right away
Tell your donors about the impact of their
donation
Offer ways for them to stay involved
Make it personal
92. Agenda
Who are we?
Why online fundraising?
How to ‘Crowdfund?’
Using Facebook to crowdfund
Features and Benefits of joining GlobalGiving
How to support a nonprofit to sign up onto GlobalGiving
100. • Lets keep things in perspective
• It’s about the Community you serve
• Its about the stakeholders who are supporting you
101. Agenda
Who are we?
Why online fundraising?
How to ‘Crowdfund?’
Using Social Media to crowdfund
Features and Benefits of joining GlobalGiving
How to join GlobalGiving
103. T H E G L O B A L G I V I N G A C C E L E R AT O R
104.
105. The Accelerator is a time-bound fundraising campaign that will lead
an organization to become a full-time partner on GlobalGiving once
they have raised $5,000 from 40 donors! It’s designed to support
organizations to succeed in crowdfunding through 1-on-1 support,
online trainings, and great tools!
106. For the three weeks prior to
the Accelerator,
GlobalGiving provides
online trainings sessions,
calls, and email support to
help you succeed.
GlobalGiving
support
107. Our Accelerator Facebook
community of participants,
GlobalGiving staff, and past
graduates work hard to
help others succeed.
Community
Support
108. Go to the GlobalGiving
website and start your
application. We’ll ask you
for some organization
documents.
After your application has
been approved by our
vetting team, post a project
to get ready to fundraise.
Join one of GlobalGiving’s
Accelerator fundraising
campaigns to raise $5,000
from 40 donors to become a
full time partner!
121. You become a full-time community member on GlobalGiving!
122. Press release about
your success Promotional Toolkit
Featured in a
GlobalGiving
newsletter
Featured on
GlobalGiving social
media
Certificate of
completion
Access to
GlobalGiving’s
whole platform!
123. • Donor management +
communication tools
• Academies + trainings
• Fundraising campaigns
• Corporate partnerships
• Reputation building
and visibility
Full Partner
Benefits