1. GlobalGiving
Partner
Workshop

2. Welcome
(and some
logistics)

3. Introductions
• Elevator pitch about your organization – 30
seconds or less
• What is your organization’s fundraising like?
Individual giving, foundations, corporates?
• Name 1 thing you LOVE and 1 think you would
CHANGE about GlobalGiving
• What are you most interested in learning
today?
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4. How much is being donated?
• $93.7 million (overall), $65.3 million (gg.org)
• 2012 Median Donation: $28.75
• Annual volume: $20.5 million (2011)
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5. Who are GlobalGiving’s non-profit
partners?
• 1,200 organizations on GlobalGiving.org
• 59% US-based; 41% International based
• Countries receiving donations: 120
• $5,500 average (2011)
• More than 6,300
organizations have
received funding through
GlobalGiving
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6. Project Locations
• Projects receiving donations last week (excluding GG): 667
•Projects with estimated locations: 65
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7. Who is donating?
• 280,000 donors to date
– 103K in 2011 alone
• GlobalGiving has already received a million
unique visitors in 2012
• Donors including add-on: 50%
– Last year that was an extra $502K
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8. Project Team Updates
• Increased donation opportunities
– Campaigns: Recurring donation, tribute card, gifts
for good, video, and photo
– Bonus Days: Over $600K already raised
– Special matching: Japan, Animal Planet, Safer
World, Youth Opportunity
• Improved impact/quality measures
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9. Project Team Updates
• Improved feedback from partners
– Leadership Council
– GlobalGiving Ambassadors
• Learning
– Peer Mentoring
– Scaling and delivering community feedback
– Expert webinars
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10. Volunteer Listings
• 266 Volunteer Listings
• 570 Volunteer Referrals
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11. Product Updates
• Increasing donor conversion
– Recurring donations
– Search feature redesign
– Improvements to make page loading quicker
• Back end improvements
– Due Diligence Renewal System
• New features
– Microprojects
• Marketing
– Bricks for Good
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12. Fundraising Success
on GlobalGiving
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13. Agenda
• GlobalGiving Success Stories
• Donor attraction
• Donor engagement
– Matching and fundraising campaigns
– New features and fundraising tools
• Holiday fundraising
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14. Leadership Initiatives (joined in 2010)
Project: Create 120 Jobs and 10 new businesses in
Nigeria
Raised to date:
> $230,000 (including more than $100K in matching!)
GlobalGiving Style:
•Strategic annual planning with GG in mind
•Sincere relationship building with donors and GG
•GlobalGiving Ambassador Program
•Superstar! Corporate partnerships
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15. Gwalior Children’s Hospital
Charity (joined in 2010)
Project: Snehalaya meaning the Home with Love in
Hindi
Raised to Date: $80,000
GlobalGiving style:
•Working to become a Superstar
•Active engagement throughout the year
•Reporting through narrative and photo
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16. Take 2 (joined in 2009)
Project: Teaching Children w/ Autism Washington, DC
Raised to date: ~ $50,000
GlobalGiving Style:
•Immediate, customized thank you notes
•Regular reports
•Engaging local supporters around events
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17. More than Me Foundation (2010)
Project: 500 Girls off the Street & Into School in
Liberia
Raised to Date: > $80,000
GlobalGiving Style:
•Experimentation
•Taking advantage of variety of opportunities:
Ford Test Drive, Gifts for Good, Girl Effect
•Relies on large base of smaller donors: photo
contest, Bonus Day
•Enthusiastic engagement with GlobalGiving
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18. Shining Hope for Communities
(joined in 2011)
Project: Clean Water for the Kibera School for Girls!
Raised to Date: >$100,000
GlobalGiving Style:
•Campaigns!
•Girl Effect Challenge
•Recurring Donation Campaign
•Mother’s Day Tribute Card Campaign
•Self-created promotions
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19. What do these organizations have
in common?
• Intentionally planned GlobalGiving into their
organizational fundraising
• Selected and experimented with different
campaigns
• Active engagement with GlobalGiving
activities and staff
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20. Attracting Donors
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21. What does your organization do
to attract donors?
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22. Lessons from GG’s top fundraisers
1. Look for venues to share your story.
• Rotary Clubs, religious institutions, universities, house
parties
1. Give prospective donors a reason to fall in love with
your organization.
• Zimkids International through pen pal programs,
video conferencing, and emails
1. Be intentional about expanding your network of
advocates.
• MHOP mobilized close to 400 donors in one campaign
using a network of advocates
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23. Lessons from GG’s top fundraisers
4. Give your advocates a reason to do outreach.
• Lotus Outreach uses GlobalGiving tools to create their own
promotions and campaigns
4. Don’t be afraid to tap into your own networks!
• “Many of our donors are literally our staff’s third grade
teachers or dentists.” – MHOP
4. Increase your visibility on GlobalGiving’s site.
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24. Who are GlobalGiving donors?
• 280,000 donors all time
• 103,000 this year to date
• 80% American
• 30,000 – 40,000 visitors to the site weekly
• 37,000 Eli Lilly Employees
• 34,000 Nike employees
• Half a million YourCause users
• 20/20-viewers
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25. Compelling Description
+ Visibility
New donors
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26. Compelling Project Page
Specific,
action
-oriented
Close-up,
high Tangible,
-resolution realistic,
photo varied
Easy to understand,
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27. Your project
here!
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28. 10/14/12 28

29. Search Ranking Criteria
• 40% the amount of time since your
previous project report
• 20% the number of donors that your
project has attracted
• 20% the amount of money your project has
raised, relative to other projects
• 20% how close is the project to being fully
funded
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32. 10/14/12 32

33. Engaging
Existing
Donors
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34. Campaigns!
Campaigns are designed to help you keep
your donors engaged.
What GlobalGiving campaigns have you
participated in?
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36. Bonus Day: October 17th
• 30% Match
• Up to $1,000 per donor per project
• $50,000 available in matching funds
• $1,000 bonuses for most donors and most
money raised
• Money will go fast! Get donations in early!
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37. 10/14/12 37

38. Donor Tools!
Build donor tools into your regular
interaction with donors
What GlobalGiving tools does your
organization use? How have you included
them in your interaction with donors?
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39. Tool
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43. Mobile Giving
- Screen shot of yellow box on project page
- Screen shot of These Numbers promotion
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45. Fundraiser Pages
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46. Donor Communication!
• 46% of donors stop giving because they feel
like their donations are not recognized or
appreciated!
• Send thank you notes multiple times per
month
• Share photos, anecdotes, and stats in project
reports
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48. 10/14/12 48

49. Looking for more help with donor
communications?
Effective Messaging for Your
Target Audience
Guest Host: Raurai McKenna, a Strategic
Communication Consultant with Kosovo-Addis
Recording on the Tools & Training Blog!
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50. Holi
day
with Fundr
Glob aisin
alGi g
ving

51. 2 popular American holidays
+ Year-end tax deductions
Golden fundraising opportunity
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52. What’s all the excitement about?
• 33% of online fundraising happens in Nov and
Dec!
• $32.6 billion in US retail e-commerce Nov –
Dec
• GlobalGiving raised $4.5 million in Nov & Dec
2011
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53. Holiday Donation Activity on GG
• 19,000 gift cards redeemed for a total of >$1 million
• >6,000 donations made as a gift >$400,000
• About $500,000 came through employee giving
portals
• Average donation was $129.61; median was $26.25
• 400 recurring donations initiated for a total of
$10,000 monthly
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55. Planning for the Holidays
Date: Tuesday, October 30
Times: 9 am and 3 pm EDT
Guest host Erica Tavares, Director of Resource
Development for International Medical Corps, will share
her tips for getting ready for holiday fundraising.
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56. Recurring Donation Campaign
We’re matching recurring donations 100%!
•We’ll match the initial donation up to $100/donor
•Donors must give for at least 3 more months to qualify
for the match
•December 1 – 31
•10 or more recurring donors
•$500 bonus prizes to top 5 projects
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57. Getting Ready for the Recurring
Donation Campaign
Date: November 6
Times: 9 am and 3 pm EDT
Join GlobalGiving’s social media and communications
guru, Alison Carlman, to create a communications plan
for the Recurring Donation Campaign taking place this
December.
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59. Gifts for Good
• GlobalGiving provides promotion via donor newsletter
and social media
– 100,000 newsletter subscribers
– 30,000 Twitter followers
– 28,000 Facebook fans
• Attract new, higher value donors
• Submit requests by November 9th
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60. 10/14/12 60

61. We’re here to help!
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62. Training & Support
• One-on-one calls & planning
• Monthly webinars
– Facebook, Corporate Giving, Twitter, Proposal
Writing, etc.
• Tools & Training Blog
• Project Leader Facebook page
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65. Holiday Fundraising Strategy:
Pick an organization to • Group 1: Recurring Donation
represent. Work as a group Campaign
to create a fundraising • Group 2: Gifts for Good
strategy for November &
• Group 3: Tribute Cards
December 2012.
• Group 4: Mobile Giving
•Set a fundraising goal
• Group 5: Recurring Donation
•Create a communications Campaign
plan • Group 6: Tribute Cards
•Incorporate GlobalGiving
tool or campaign
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66. Strengths Weaknesses
Feedback
Opportunities Challenges
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67. GlobalGiving Corporate Partners

68. Programs
Partner Example
gift cards
disaster relief
employee giving
international vetting
grantee sourcing
cause marketing

69. Gift Cards
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70. Disaster Relief

71. Employee giving: Nike
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72. Cause-Related Marketing:
Neutrogena 2010
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73. API Integration: YourCause
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74. Partner Rewards Program
The Why?
•Gives you concrete ways to help your
organization stand out
•Rewards organizations that are reporting
regularly, participating in campaigns, etc.
•Helps GG better manage a growing network
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75. The Levels
• Suspect
• Delinquent
• Emerging
• Partner
• Leader
• Superstar
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76. Partner - Benefits
• Permanent access to GlobalGiving’s online fundraising and
donor management tools (as long as organization remains
in good standing);
• Free monthly trainings covering topics such as financial
management for non-profits, social media for non-profits,
reporting on your progress, and more;
• Inclusion on GlobalGiving’s employee giving programs with
corporate partners;
• Access to GlobalGiving’s site-wide matching campaigns;
• Eligibility to receive gift card redemptions from donors.
• Ability to post volunteer opportunities on the GlobalGiving
site and its volunteer partner sites
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77. Leader - Benefits
Benefits are the same as Partner (above), plus:
• Eligible to be recommended to a corporate
partner, featured in GlobalGiving social media,
and highlighted in donor communications;
• Eligible for special trainings, matching
campaigns, and other opportunities just for
Leaders.
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78. Superstar - Benefits
Benefits are the same as leader, plus:
• Most likely to be recommended to a
corporate partner, featured in GlobalGiving
social media, and in donor communications;
• Eligibility for donor interaction and events;
• Eligible for future trainings, matching
campaigns, and other opportunities special for
Superstars.
• Eligible for Project of the Month club
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79. Overall Donations
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80. Regular Donations
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81. Number of Donors
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82. Time on GlobalGiving
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83. Projects in Good Standing
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84. Project Reporting
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85. Microprojects

86. What is a Microproject?
• A microproject is a one-time fundraising effort to
help achieve a specific activity or outcome.
• Microprojects can either benefit specific people or an
activity with a reasonably small amount of funding.
• All microprojects are connected to a “parent project”
• An average budget of $500, but can be between
$250-10,000
• 90 days to be fully funded

87. Project Vs Microproject
Parent Project Microproject
•General •Specific
•Any budget amount •$250 - $10,000
•No timeline •90 days to fund
•Reports due every 3 •Only one required report
after funding
months
•Up to 25 projects at a
•Unlimited projects with time
reporting •No donation options
•Donation options

88. Microproject Examples
"$500 will send Grace to school for a year.”
• Parent: Scholarships for 100 girls in Liberia
"$200 will buy Deepti a new goat.”
• Parent: Improving the Livelihoods of women in India
“$400 will provide Oscar with job training.“
• Parent: Vocational training for Youth in Argentina

89. Entering Microprojects
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90. How to enter a microproject
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91. How to edit a microproject
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92. Microsoft YouthSpark
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93. GiveforYouth.org
• Target youth 13-25
• Be about a specific individual or small group
• Focus on continuing education, job training,
skills development, entrepreneurship
• Have a funding goal of $250-$1,000
• Interested in joining?
https://surveyglobalgiving.wufoo.com/forms/give-
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