BRIC Winning ePayment Strategies Webcast Takeaways
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5 key insights for online merchant entering or growing your business in Brazil, Russia, India and/or China. View the full webcast at http://www.globalcollect.com/bric_epayment_webcast.
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BRIC Winning ePayment Strategies Webcast Takeaways
- 1. Winning ePayment Strategies in BRIC 5 Webcast Takeaways John Snoek – VP Marketing GlobalCollect
- 2. Page 2 Takeaway #1 - Why invest in BRIC?...
- 3. Page 3 Country Population GDP/capita (USD) eCommerce Growth (%) B2C (Billion USD) Internet Users Brazil 201 Mio 11,311 19.1% 18.1 B 102 Mio Russia 143 Mio 14,819 19.7% 17.5 B 77 Mio India 1,220 Mio 3,400 34.6% 16.3 B 213 Mio China 1,350 Mio 7,400 65.3% 181.0 B 594 Mio …For their unmatched growth potential! Sources: CIA – The World Factbook | Internetworldstats.com | World population statistics, International Monetary Fund, World Economic Outlook Database, April 2014, IAMAI, Internetlivestats, iResearch
- 4. Page 4 Takeaway #2 - There are some similarities…. • High E-com growth • Relatively closed economies • Government/central banks dominant • E-com infrastructure less advanced • E-com barriers (e.g. legal, repatriation)
- 5. Page 5 Takeaway #3 - Homogeny Doesn’t Work. Each country requires its own game plan
- 6. Page 6 Takeaway #4 - Understand consumer and cultural behavior Country Debt (% HH Income) Savings cc/capita dc/capita Brazil 35% 17% 0.98 1.20 Russia 13% 26% 0.03 0.07 India 12% 24% 0.02 0.11 China 17% 47% 0.14 1.29 US 136% 7% 2.21 1.57 Debt vs. savings Source: Mercuri International Source: creditcards.com, Source: Statista.com Source: Mint, Komli Media
- 7. Page 7 Takeaway #5 - Trust, transparency & clarity
- 8. Learn More Webcast Available On-Demand www.globalcollect.com/bric_epayment_webcast Agenda BRIC Overview - Separating myth from reality A deep-dive into each country The growth opportunities Market obstacles (regulatory, tax, logistics, payment, fraud, etc.) Consumer payment behavior & preferences What you need to set-up shop
Notas do Editor
- Relatively closed economies | High E-com growth Government/central banks dominant E-com infrastructure less advanced E-com barriers (e.g. legal, repatriation) Higher fraud & chargeback rates (BRI)
- Similarities and differences Players Payers Gameplan
- Sources: Table debts vs savings creditcards.com, Average B2C e-commerce sales… statista.com Chinese data: Mercuri International India: Mint, Komli Media
- If you do not want to establish an entity look for PSP who does Match your business with FOPs that support your needs (e.g. pricing, refunds, recurring, delayed settlement) Analyze your business requirements, match to local preferences and then pick the fitting payment Trust