Assignment 12 (ii) planning for documentary draft four

DRAFT 4
Assignment 12 (ii) –
Planning for Documentary
Kaya Sumbland

Gledis Dedaj

Rahel Fasil

Joanne Aroda

Structure For Whole Series
Episode: Introduction: Beginning: Middle: End:
(First 2 Mins) (15 Mins) (15 Mins) (15 Mins)
• Presenter talking about the • This is to make audience aware - Statistics on the growing - Introduce algorithms and
whole documentary, the of the history of the web number of people logging onto how it has been brought in
purpose - how social media is beginning with web 1.0 -a social networking sites like as a new form in web
‘Social controlling what information detailed timeline Facebook day by day. - Explain with animation
we receive, in Facebook, • Animation shows information - How this has increased over the the use of a filter bubble -
Media’ – YouTube, Google, Twitter. coming out of a computer but years and why? we will show a before and
The none going in from the after in Google searches
• Montage footage of people audiences - The different types of social - Link it to social
Hegemonic interacting with different • Sociological theory of networking sites and which networking – going in
Puppeteer forms of media – people on ‘upsurge’ in activism ones are the most popular and depth with the way
their iPads, iPhones, • Presenter highlights social why they appeal so much to Facebook tailor your
Blackberry’s, Laptops etc. networking – Facebook, such a mass audience. newsfeed
Tumblr, Twitter, Social News, - Talking to the expert
• E.g. internet, phones, TV… Online Dating – how the web - Reasons why social media and behind the industry ask if
Including establishing shot of has come to a revolution – social networking sites make for they even know who
internet cafes (high angles, more democracy the perfect tool used to control tailors our algorithms,
low angles), a bedroom (with • Leads to the Web 2.0 part of certain ideologies or products who creates their ethics
tech), train station (people the animation where within society. (Their popularity - Being in sociological
on phones) with close up of information comes in and out aids their ability to reach a wide theories into ethnics – the
Wi-Fi connecting. • Showing how YouTube gaines range of people.) extent of our democracy
users success and audience - To lead into next episode
• Show case study of the boy allow them to grow or fail– - For example some marketers go through why
who killed his mum people gain great success use certain social networking algorithms promote a
mimicking the soap • Public interviews on how they sites or social media to promote hegemonic form of social
‘Coronation Street’, with feel about web 2.0 in Trafalgar their products by creating networking – just
archival footage of news square 'Pages' for people to like on manipulates audiences
broadcast. • Lastly web 3.0 with voiceover Facebook. use in the sites
presenter explaining it - Expert interview and
• Examples of Google search - On most website pages a examples of what we see
tailoring searches 'share' or 'like' button will and what we don’t see
• Finish with expert interview appear.
and example of the way web
3.0 is becoming omnipresent

- The different types of - This part will be about how - To argue the first 15 minutes - Following this will
social Media platforms. the audience are fighting back and explore how we think we explore the use of
Facebook, Twitter and with the ability to generate are being given various choices, technological
‘Social Instagram are
communication and
their own information, doing
this we will show montage
however these choices are
provided by higher powers who
convergences, how it
promotes and allows the
Media’ sharing platforms.
- The way that they use
footage of people editing
Wikipedia's, scrolling though
determine your search results.
- E.g. ‘Online Dating’ : Your
constant landscape of
media to develop – the
algorithms to cater to and posting on their blog and match is determined for you. ways we are very vocal
– the individual varies. posting social news stories - So we will show someone filling and influential by
Facebook ensures that - We will outline the statistics in online dating application ourselves in technology,
Fighting your newsfeed is catered
to your taste and what
of the amount of people on
blogs, and the many different
form, using a public interview,
empathising with how they feel
but presenting a
conclusion to weather
back you want to see is there
and easily accessible.
types of blogs – highlighting
the minority groups within
about this opportunity
- However, then we will have an
social media is
hegemonic or
Google search results are society being able to express expert explaining what they do democratic
also catered to what themselves repeated with with their online form and how - Do this by showing how
they believe you are social news – showing they chose their ideal partner, the use of iPads have
interested in. They know footage of people ‘dig’ and who they are blocking out and developed – e.g the
your interests from your ‘bury’ of Digg why apps and how ‘genius’
previous Google search. - We will go into detail, showing - We will have statistics on the on the iPad suggest and
- How society is fighting how blogs are not consorted, success rates of those they imply what we should
against a hegemonic showing the extent of what choose – and those who find download
media platform. Through you can post, and why that love with people different to - Though ending with a
blogs and Youtube should be able to happen themselves conclusion that we are
channels created by though public interview, and always revolutionising
ordinary people posting blog users interviews and and are becoming more
their own views to a expert interviews as to why democratic
large audience. nothing is censored

- How and if we are - Films : Used to install - How stereotypes - The news and how people
influenced by the certain ideologies within have become have no control over what
things we watch society or promote these hegemonic through is shown. It is seen as a
through films and TV ideologies through someone's dictation reliable source of
(Listing some examples of our culture of script. information especially in
examples, Star Wars in relation to others and government and
Trilogy, The Batman what they see - This is liked to the terrorism case studies as
‘Film & Trilogy) propaganda used in they have no other
- Examples of specific films WW1 and WW2 to sources to gain
Television’ - How ideologies have that have influence the promote the Nazi information from.
been integrated into world the most alongside Regime.
our daily watching's with statistics. - What is shown on the
(News, soaps, Dramas) (Clockwork Orange, news is specifically
Triumph Of The Will, War chosen for a certain
Of The Worlds) representation.
Particularly in The London
Riots when the news
mainly showed footage of
youths rioting when
statistics show that the
majority of looters were
adults. Youths have a
stereotypically negative
image now

Choice of Episode

The episode we will focus on is…

We chose this episode because…

• It was intriguing of all our subtopics
• It has a lot of evidence of a great revolution
• It would be easiest to get footage for
• It is the most current and ‘in’ topic in the 21st century
• It’s the most progressive form of media

Structure for Episode
Episode Introduction Introductio Beginning Middle End
(1st 2 min) n ‘Revolution of The Web’ ‘Social Networking ‘Algorithms’
(1 min) Sites’

• Presenter talking about • Presenter • Begin with web 1.0 with a • Introduce the way social • To flow into the text
the whole documentary, introducing the detailed timeline networking forms as a episode we will
the purpose - how social episode on • Animation shows revolution from web 2.0 introduce algorithms as
media is controlling what social information coming out of a • Inform all the different a way of controlling
information we receive, networking computer but none going in types of networking, shots society subtly
in Facebook, YouTube, (Facebook, from the audiences of people interacting with • Animation of the globe
Google, Twitter. YouTube and • Sociological theory of Facebook, Twitter, transforming – web 3.0
Social • Montage footage of
people interacting with
Twitter)
including •
‘upsurge’ in activism
Presenter highlights social
Tumblr, YouTube, Online
Dating •
an omnipresent device
Animation of a filter
different forms of media statistics on networking – Facebook, • There will be public bubble will be shown
Media – people on their iPads, how much Tumblr, Twitter, Social News, interviews – why they use • Go in depth using Rahel's
iPhones, Blackberry’s, people use it Online Dating – how the web social networking and if Facebook, doing through
- •
Laptops etc.
E.g. internet, phones,
• Show
supporting
has come to a revolution –
more democracy
they feel it’s a way of their
voices being heard
her account before, then
‘liking’ a page to see the
The TV… footage of • Leads to the Web 2.0 part of • Show footage of the way difference of her
Hegemonic Including establishing YouTube (Clips the animation where YouTube forms as a cycle newsfeed – how it
Puppeteer shot of internet cafes of YouTube information comes in and of democracy using ‘nam changes peoples identity
(high angles, low angles), Celebs out cat’ example – posting • sociological theories into
a bedroom (with tech), increasing • Short supporting footage of video, re-posting, the re- ethnics – the extent of
train station (people on viewers), increasing subscribers and producing their own, our democracy with
phones) with close up of Google, views of a YouTube video, everyone now gets sociologist interview –
Wi-Fi connecting. Facebook, with increasing popularity – involved – however, taste the importance of
• Show case study of the voiceover of people gain great success makers influence video's ethnics on our identity
boy who killed his mum statistics on • Public interviews on how such as ‘Friday – R.Black’ • Presenter concludes to
mimicking the soap dominant they feel about web 2.0 in • Statistics on how much question the democracy
‘Coronation Street’, with pages, and Trafalgar square time we actually spend that social network
archival footage of news their influence • Lastly web 3.0 with online, which countries to blinds us with
broadcast. of people with voiceover presenter understand the ways it is
more statistics explaining it a perfect way control in a
• Examples of Google search large mass
tailoring searches
• Finish with expert interview
and example of the way web
3.0 is becoming omnipresent

Structure for 5 minute Documentary
2 Minute Introduction (Series)
• Establishing shot of internet café • Prezi animation3
15 •
•
Close up of typing
Establishing shot of BBC Studio
15 •
•
Pictures of hype online
Articles
• Fast motion people waking • 2012 hype to get out of recession – animation cycle
Secs •
•
Screen shot of people uploading YouTube video
People walking into watch a film at cinema
Secs
• Shot of hash tag on a TV programme
• Establishing shot of billboard
15 • Screen shot on Digg – to ‘dig’ or ‘bury’ • Show twitter feed on ‘Life of Pi’
•
•
Shot of shelves of magazines enforcing femininity
‘Coronation Street’ mimicking scene 15 • Face Time call with friends to meet up and go watch it

Secs • Close-up of an iPhone – techno convergence
•
•
YouTube trailer and comments on the films
Sharing the film on Facebook
All the above will be montage footage with a voiceover
Secs •
•
Going into cinema to see the film
Blogging the film on a blog and it being re-blogged

• Voiceover explaining what hegemony & democracy is
15 • Animation of pyramid hierarchy to explain hegemony. • Presenter compares hegemony to democracy
• Higher power at the top – people that control the media
– anonymous 15 • Weighing out debate

Secs • Media – collection of images to do with the media
•
•
Presenting the two sides – has it become democratic?
Short quoted Public interview’s - what they think
•
•
The ideologies
Society
Secs (about 3)
• Information and influence will travel down the hierarchy,
but will show some coming down (web 2.0 making this
possible)
• Voice over to explain what we are influenced by • She asks 3 rhetorical questions,
15 • Zoom onto media level in hierarchy showing all different
form of media – Social networking (Facebook, Twitter,
15 •
•
finishing on the documentary series title question
followed by an animation of the title.

Secs •
blogs, social news, YouTube) , TV, news, Magazines,
radio, films, online dating
Travels down to ideologies – nuclear family, body image,
Secs
status, social groups – ‘cliques’

1 Minute Introduction (Episode)
• Establishing shot of internet café to • Screen shot with voice over of
15 establish where presenter is 15 presenter
• Long shot of presenter on computer • How Facebook tailor searches
Secs • Gets up and starts to walk out with Secs • Mac screen ‘liking’ a Facebook page
camera following • comparing the news feed before and
• She discusses platforms of social after liking the page explaining the
media way
Facebook, social news, Twitter, • Facebook alter what they will now see
YouTube, Tumblr, online dating screen • generating and manipulating them to
shots shown further like others similarly
• Statistics on social networking uses
e.g 11 hours online vs. 10 hours in real life

• Public interviews on how much time • Statistics of how of population is on
15 they spend on social networking sites 15 social networking and what countries
• In Trafalgar square have it – through prezi screen
Secs • Rage of ages – 19 – 30 Secs recording
• British people • Presenter in mid shot explaining
perfect tool to control people catering
to all their likes and giving them the
feeling of power, freedom and control.

2 Minute (To Focus On First Subtopic Of Episode)
• Animation made with pictures fast forwarded of • Public interview (Transition fade into
15 a time-line of how the internet has progressed
• Begins with web 1.0
15 interviews with public (Then fade into
transparent background) of public
Secs • Expert interview on sociological theory ‘upsurge’
show how it was hegemonic with information
Secs shoppers)
• quoted significant things they say on Web
going out 2.0 (texts fades on and off screen with
• Images of information coming our of computer voiceover of interviewers)
but none going in • In Trafalgar square

• Time lines moves
• YouTube clip of what web 1.0 was like (1995) 15 • Presenter talks about examples – social
15 • Interviews from older generation experience of news, online dating, wiki’s showing
what the web used to be like Secs montage footage on the basics of each,
Secs • How it has changed social news to upload stories, online
dating
• Signing up filling out form
• Wiki reading stories and editing
• Implying increase of activism – signs of
audience becoming particpatory
• Animation moves to Web 2.0 where by there is in
15 information going in and out • Presenter talks to the camera about
• emphasise the revolution
• showing loads of people now getting involved with
15 • videos going viral nam cat video
Secs using the web.
• Videos of people copying it
• Montage footage of ‘YouTube’ celebrities (online
videos) and a fast increase in views followed by
Secs •
•
With footage of cats watching it
Voiceover explaining
subscribers.
• Voiceover by presenter informing the Web 2.0 basics
where people can comment, post and then become
part of someone else's posts – e.g the subscribers – be
a part of what they do

Last 10-20 Seconds (preview to after the break)
• Presenter introduces a • Presenter voiceover on top of
5 5 the filter carrying on the new
new way of Web 3.0
Secs Secs term algorithms

• Animation of filter bubles
5 • Things are put in then things
Secs are taken out

Shot List
Shot: Scene: Shot Description: Location: Characters: Props: Costume:

1 Outside the ‘Living Establishing shot. Internet Café. N/A N/A N/A
Space’ internet café.

2 A shot of someone's Close-up. Internet café. Random person. Keyboard. N/A
hands on a keyboard at
a computer desk.

3 Outside the BBC studio. Establishing shot. BBC Studio. N/A N/A N/A

4 People walking around Establishing shot. Trafalgar The general public. N/A N/A
Trafalgar Square – Fast Square.
motion.

5 A screen shot of Close-up. N/A N/A Computer. N/A
footage uploading onto
YouTube.

6 People walking into the Establishing shot. VUE Cinema. General public. N/A N/A
cinema to watch a film.

7 Screen shot of a Close-up. N/A N/A T.V N/A
programme showing a
hash tag for viewers.

Shot List

8 A billboard of an advert Establishing shot. Central London. N/A N/A N/A
in the street.

9 Screen shot of ‘Dig’ Close-up. N/A N/A N/A N/A
button.

10 Magazine shelf in a Long shot. Corner shop. N/A N/A N/A
corner shop.

11 A shot of the XFactor Close-up. N/A N/A iPhone. N/A
App on an iPhone.

12 Video report of copy- Close-up. N/A N/A Computer. N/A
cat murder.
(‘Coronation Street’)

13 Clip from ‘Coronation Close-up. N/A N/A Computer. N/A
Street’ – Murder scene.

14 Animation of hierarchy Close-up N/A N/A Pyramid N/A
of the media industry. drawing and
cartoon cut-
outs.

Shot List
Shot: Scene: Shot Location: Characters: Props: Costume:
Description:
15 Media section in the Close-up. N/A N/A Pyramid N/A
hierarchy, with drawing and
different media cartoon cut-
platforms. outs.
16 Ideology section in the Close-up. N/A N/A Pyramid N/A
different stereotypes. cartoon cut-
outs.
17 Ideology section in the Close-up. N/A N/A Pyramid N/A
different stereotypes cartoon cut-
going in. outs.

18 Prezi animation of Close-up. N/A N/A Computer. N/A
2012 hype.

19 Screen shot of Close-up. N/A N/A Computer. N/A
someone's twitter
feed.

20 Shot of two people on Mid Shot. At a House. N/A IPads. N/A
‘FaceTime’

21 Shot of two people on Mid Shot. At a House. N/A IPads. N/A
‘FaceTime’

Shot List

22 YouTube clip of a film Close-up. N/A N/A Computer. N/A
trailer. ‘Life Of Pi’

comments under the
video and increasing
views.
24 Screen shot of the Close-up. N/A N/A Computer. N/A
share button being hit
for the trailer.

25 Screen shot of Rahel’s Close-up. N/A Rahel. Computer. N/A
Facebook page posting
the trailer.

26 Screen shot of post Extreme close-up. N/A N/A Computer. N/A
button on Facebook.

27 Screen shot of trailer Close-up. N/A N/A Computer. N/A
being re-blogged. ‘Dig’
Button.

28 Presenter talking to the Mid shot. Ealing Presenter. N/A Formal cardigan
camera, weighing out Broadway. and skirt with
what's democratic or coat.
hegemonic.

Shot List

29 Public interview with Mid shot. Trafalgar General public. N/A N/A
person in Trafalgar Square.
Square.

30 Public interview with Close-up. Trafalgar General public. N/A N/A
Square.

Square.

Square.

Square.

Square.

Shot List

35 Presenter asking the Mid shot. Outside Internet Presenter. N/A Formal cardigan
viewers three Café. and skirt with
rhetorical questions. coat.

36 Shot of puppets being Close-up. N/A N/A Puppet cut- N/A
controlled by different outs &
social media sites. computer
screen of
stage.
37 Shot of puppets being Close-up. N/A N/A Puppet cut- N/A
controlled by different outs &
social media sites. – computer
Tile of doc appears. screen of
stage.
38 Outside the ‘Living Establishing shot. Internet Café. N/A N/A N/A
Space’ internet café.

39 Long shot of presenter Long shot. Internet Café. Presenter. Computer, Formal cardigan
sitting in a computer desk and chair. and skirt with
chair speaking to coat.
camera.
40 Presenter gets up off Long shot. Internet Café. Presenter. Computer, Formal cardigan
the chair. desk and chair. and skirt with
coat.

41 Presenter walks Long shot. Internet Café. Presenter. Computer, Formal cardigan
towards camera and desk and chair. and skirt with
camera backs up. coat.

Shot List

‘Facebook’ newsfeed.

43 Screen shot of ‘Twitter’ Close-up. N/A N/A Computer. N/A
newsfeed.

‘Match.com’.

‘Facebook’ status box –
Statistics being typed
in.
‘Facebook’ status box –
Statistics being typed
in.
Square.

Square.

Shot List

Square.
Square.

Facebook – Page
appearing on newsfeed
as an option to ‘Like’
52 Screen shot of ‘Like’ Close-up. N/A Rahel. Computer. N/A
button being pushed.

newsfeed with new
groups appearing.

54 Before and after screen Close-up. N/A Rahel. Computer. N/A
shot of how the
newsfeed has now
changed due to the
page.
‘Tumbler’ writing box,
with statistics being
typed in.

Shot List

‘Tumbler’ writing box,
with statistics being
typed in.
57 Presenter talking to the Mid shot. Ealing Presenter. N/A Formal cardigan
viewers about social Broadway. and skirt with
networking sites. coat.

58 Screen shot of Web 1.0 Close-up. N/A N/A Computer. N/A
animation on ‘Prezi’

59 Interview with an Mid shot. Convent of Jesus Sociology teacher. N/A N/A
expert on the ‘Upsurge’ & Mary
theory. Language
Collage
60 Interview with an Long shot. Convent of Jesus Sociology teacher. N/A N/A
expert on the ‘Upsurge’ & Mary
theory. Language
Collage
61 Screen shot of Prezi Close-up. N/A N/A Computer. N/A
animation with
embedded clip.

62 Animation of Close-up. N/A N/A Computer. N/A
information not going
into a computer.

Shot List

‘YouTube’ clip on Web
1.0.

‘YouTube’ clip on Web
1.0.

Square.

Square.

67 Public interview with Long shot. Trafalgar General public and N/A For presenter
person in Trafalgar Square. presenter. only.
Square along with the
presenter.
Square.

animation moving to
Web 2.0

Shot List

70 Animation of Close-up. N/A N/A Computer. N/A
information being
accepted into a
computer.
‘YouTube’ celebrity.

72 Fades into another Close-up. N/A N/A Computer. N/A
‘YouTube’ celebrity
video clip.

73 Fades into another Close-up. N/A N/A Computer. N/A
‘YouTube’ celebrity
video clip.

74 Screen shot & Close-up. N/A N/A Computer. N/A
animation of number
of views increasing.
(Fast motion)
75 Screen shot & Close-up. N/A N/A Computer. N/A
animation of number
of subscribers
increasing. (Fast
motion)
76 Public interview on Close-up. Trafalgar General public. N/A N/A
Web 2.0. Square.

Shot List

77 Public interview on Mid shot. Trafalgar General public. N/A N/A
Web 2.0. Square.

78 Public interview on Long shot. Trafalgar General public. N/A N/A
Web 2.0. Square.

79 Prezi animation Close-up. N/A N/A Computer. N/A
timeline moves to
‘Social Media.

80 Screen shot of ‘Digg’ Close-up. N/A N/A Computer. N/A
website

‘Tumbler’ page –
someone making a
post.
82 Presenter introduces Mid shot. Ealing Presenter. N/A Formal cardigan
what the ‘Nam Cat’ Broadway. and skirt with
craze is. coat.

83 Screen shot of ‘Nam Close-up. N/A N/A Computer. N/A
Cat’ cycle on Prezi.

Shot List

89 Screen shot of ‘Nam Close-up. N/A N/A Computer. N/A
Cat’ video on
‘YouTube’.

cycle moving to stage
2.

91 Screen shot of cat Close-up. N/A N/A Computer. N/A
watching the ‘Nam Cat’
video.

cycle moving to stage
3.

93 Screen shot of a Close-up. N/A N/A Computer. N/A
different version of the
‘Nam Cat’ video.



Shot List

96 Presenter introduces Mid shot. Ealing Presenter. N/A Formal cardigan
what is coming up after Broadway. and skirt with
the break. coat.

97 Animation of an empty Close-up. N/A N/A Computer. N/A
filter bubble

98 Animation of a filter Close-up. N/A N/A Computer. N/A
bubble with things
inside and outside

99 Animation of filter Close-up. N/A N/A Computer. N/A
bubble with things
inside but not outside.

Assignment 12 (ii) planning for documentary draft four

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