2. Human Capital Institute
#HCIchat
Today’s Moderator
Randi Kenney
Online Content & Community Manager
Human Capital Institute
@HCIRandi
/in/randirkenney
/company/human-capital-institute-hci
@Human_Capital/humancapital
8. Agenda
• 10 Ways to Win with Recruitment Marketing
• How to Create a Recruitment Marketing Strategy
• Understanding Which Metrics to Track
• Sharing Results
• How to Take Advantage of Social Media
15. 69%of Glassdoor members
agree their perception of a
company improves after seeing
an employer respond to a review
84%
would consider leaving their
current jobs if offered another
role with a company that had an
excellent corporate reputation }Most in $75-100K salary
range would only require
a 1-10% salary increase
to consider such a move
Step 1
Source: Glassdoor Survey, October 2014
16. Top 5 pieces of information job seekers want
employers to provide as they search where to work:
Details on what makes the company
an attractive place to work
Details on compensation packages
Details on benefit packages
Company mission, vision and values
Basic company information
Step 1
1
2
3
4
5
17. STRONG
EMPLOYER BRAND
High Brand Awareness
Retention
More Job Offers Accepted
Revenue Goes Up
More Quality Applicants
Lower Cost-Per-Hire
Higher Number of Referrals
POOR
EMPLOYER BRAND
Low Brand Awareness
Attrition
Declined Offers
Low Productivity
Long time-to-hire
High Cost-Per-Hire
Poor Referral Programs
vs.
Source: Allegis Group Services Study, August 2012 (1,010 US Workers)
21. 5 Ways to Develop Brand Ambassadors
Encourage Them
Communicate the Importance
Incentive Them
Train Them
Make It Easy
1
2
3
4
5
Step 2
22. Encourage photos and
videos in all departments
Show the real “you” on a career blog or
through social posts
Let employees be who they are
Step 2
Let Employees Be Who They Are
31. Are your competitors posting
jobs in similar places?
What roles are they trying to fill?
Do they have a social presence?
What are their strengths and
weaknesses?
Step 6When Monitoring the Competition,
Ask Yourself:
36. Step 7
Most job seekers
READ 4-7
REVIEWS
before forming an
opinion of a company
Source: Glassdoor User Survey, 2014
37. Join the conversation
Compliment the good and
appreciate the bad
Show candidates that you value and
are receptive to employee feedback
Step 7
Responding to Reviews
39. Hiring dates and onboarding
classes
Recruiting events
Big themes and hiring initiatives
Job advertising start and
end dates
Step 8
Marketing Calendar
41. Referral candidates are
5X more likely to get hired
than other candidates
Employee referrals
are the #1 SOURCE
for quality new hires
Source: Staffing.org, Survey 2011
Source: ERE, Survey 2013
Step 9
Increase Candidate Quality
43. Social Recruiting — 2 of the Top Channels
Most Used for Employer Brand Promotion:
Step 10
92%company
website
80%social media
&
Source: Universum, 2013
44. Social Media and Job Searching
Step 10
79%
are likely to use social
media in their job search
86%
of people in the first 10 years
of their career are likely to use social media
in their job search
Source: Glassdoor survey, March 2013
45. Social Media and Job Searching
Step 10
Nearly 2 in 3 say
their employer does not
(or know how to) use
social media to
promote job openings
Nearly 3 in 4 say
their employer does not
(or know how to) promote
their employment brand
on social media
Source: Glassdoor survey, March 2013
51. Human Capital Institute
#HCIchat
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