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Insider Tips for Creating Job Descriptions That Work
- 1. © Glassdoor, Inc. 2017
Insider Tips for Creating
Job Descriptions That Work
Glassdoor is a registered trademark of Glassdoor Inc.
- 2. © Glassdoor, Inc. 2017
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Webinar Tips for Attendees
- 4. © Glassdoor, Inc. 2017
Featured Speakers
Britt Ryan
Head of Recruiting at Entelo
@thebrittryan
James Parker
Talent Acquisition Partner at Glassdoor
@GDforEmployers
- 5. © Glassdoor, Inc. 2017
agenda
candidate’s decisions today
why effective descriptions matter
keys to writing effective descriptions
best practices for crafting + optimizing descriptions
key takeaways
Q&A
- 14. © Glassdoor, Inc. 2017
Put Yourself in the Job Seeker’s Shoes
Salary and compensation
Career growth opportunities
Work-life balance
Location and commute
Company culture and values
Source: Glassdoor U.S. Site Survey, October 2014
- 20. © Glassdoor, Inc. 2017
Glassdoor U.S. Site Survey, January 2016
Tell your company story:
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3
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Why Work For Us section
Add photos and videos
Respond to your reviews
Become an Open Company
- 22. © Glassdoor, Inc. 2017
Authenticity matters
Communicate skills, qualities and values
Include the hiring manager’s perspective
Clearly define what’s expected
Provide the less glamorous details, too
Leave out the fluff
- 27. © Glassdoor, Inc. 2017
Best Practices for Crafting + Optimizing Descriptions
Address your culture
Highlight your employer brand
Optimize for mobile
Create SEO-friendly descriptions
Keep it neutral
- 28. © Glassdoor, Inc. 2017
Address Your Culture
What is the work environment like?
Is it casual or formal?
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Does it require you to be highly self-sufficient or collaborative?
- 31. © Glassdoor, Inc. 2017
Create SEO-Friendly Job Descriptions
Appcast, July 31, 2015
- 33. © Glassdoor, Inc. 2017
Keep It Neutral
Harvard Business Review, “Why Women Don’t Apply for Jobs Unless They’re 100% Qualified”, August 2014
- 35. © Glassdoor, Inc. 2017
Key Takeaways
Include the basics
Be convincing
Keep it consistent
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- 36. © Glassdoor, Inc. 2017
Britt Ryan
Head of Recruiting at Entelo
@thebrittryan
James Parker
Talent Acquisition Partner at Glassdoor
@GDforEmployers