1. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Glassdoor Survey: How to Recruit
Healthcare Professionals
A Strategic Guide for Talent Acquisition Professionals
2014
#Glassdoor

2. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Speakers
Scott Sell
VP of Talent Selection &
Executive Recruitment
Alison Hadden
Director of Product Marketing
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3. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Agenda
 Survey Overview
 The State of Healthcare
 Recruitment Tactics That Work
 Retention Insights
 Mercy Case Study
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4. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How to Recruit Healthcare Professionals Survey
#Glassdoor

5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
The State
of
Healthcare
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6. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Recruiting Healthcare Professionals
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7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Timing
Of healthcare professionals plan to
look for a new job in the next year
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8. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Healthcare Professionals On Glassdoor
5
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9. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Recruitment
Tactics That
Work
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10. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Where Are They Learning About Jobs?
#Glassdoor

11. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Social Media Outreach
Find social media outreach at the
company hiring an effective way to
learn about new job opportunities
#Glassdoor

12. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Meetups
Appreciate meetups at the company
hiring where they can connect with
other healthcare professionals
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13. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Conferences
Say conferences with other
healthcare professionals help
them uncover opportunities
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14. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
3 Attributes That Healthcare
Professionals Value Most From
Recruiters
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15. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Transparency
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16. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Of healthcare professionals
surveyed said they care about the
transparency of recruiters
What Healthcare Professionals Are Saying…
#Glassdoor

17. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How To Be More Transparent
“Be honest about the
position including the
downsides and its
challenges. Talk about
pros and cons.”
“Don’t try to sell a
job description
instead stay matter
of fact. More
transparency and
honesty.”
#Glassdoor

18. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Proactive Recruiting
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19. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
What Healthcare Professionals Are Saying…
want recruiters to work as hard for
them as they do for employers
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20. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How To Be A Proactive Recruiter
“Be realistic about job
duties & compensation…
same goes for the
company goals and
culture.”
“Don’t leave me
hanging and wondering.
Once I interview, give
me feedback on
whether or not I’m
getting hired.”
#Glassdoor

21. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Recruiters That Know The Medical Field
#Glassdoor

22. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Want to work with recruiters that
are knowledgeable about their
experiences
Want recruiters that have a strong
understanding of the medical
community
What Healthcare Professionals Are Saying…
#Glassdoor

23. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Retention
Insights
#Glassdoor

24. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Top Reasons Why Healthcare Professionals Leave
#Glassdoor

25. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Money Isn’t The Only Motivator
Are likely to accept less money to
work at a company or hospital
with a great culture
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26. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Are likely to accept less money to
work at a company/hospital that
values helping people above all else
Money Isn’t The Only Motivator
#Glassdoor

27. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor

28. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor

29. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor

30. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Mercy Case
Study
#Glassdoor

31. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Have An Online Presence
#Glassdoor

32. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Reviews & Ratings
of healthcare professionals read online
reviews about a company before accepting
a job offer
#Glassdoor

33. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Attract Quality Healthcare Professionals
#Glassdoor

34. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor

35. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
 Needed to fill positions that are high in demand and low in
supply
 Unable to fill critical positions on a timely basis
 Lower cost-per-hire
Challenges:
#Glassdoor

36. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor

37. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
“We have found
Glassdoor to have at least
a 20% reduction in
recruitment costs
compared to some of the
advertising we did prior
to the partnership.”
– Scott Sell
#Glassdoor