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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Glassdoor Survey: How to Recruit
Healthcare Professionals
A Strategic Guide for Talent Acquisition Professionals
2014
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Speakers
Scott Sell
VP of Talent Selection &
Executive Recruitment
Alison Hadden
Director of Product Marketing
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Agenda
 Survey Overview
 The State of Healthcare
 Recruitment Tactics That Work
 Retention Insights
 Mercy Case Study
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How to Recruit Healthcare Professionals Survey
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
The State
of
Healthcare
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Recruiting Healthcare Professionals
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Timing
Of healthcare professionals plan to
look for a new job in the next year
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Healthcare Professionals On Glassdoor
5
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Recruitment
Tactics That
Work
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Where Are They Learning About Jobs?
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Social Media Outreach
Find social media outreach at the
company hiring an effective way to
learn about new job opportunities
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Meetups
Appreciate meetups at the company
hiring where they can connect with
other healthcare professionals
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Conferences
Say conferences with other
healthcare professionals help
them uncover opportunities
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
3 Attributes That Healthcare
Professionals Value Most From
Recruiters
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Transparency
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Of healthcare professionals
surveyed said they care about the
transparency of recruiters
What Healthcare Professionals Are Saying…
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How To Be More Transparent
“Be honest about the
position including the
downsides and its
challenges. Talk about
pros and cons.”
“Don’t try to sell a
job description
instead stay matter
of fact. More
transparency and
honesty.”
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Proactive Recruiting
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
What Healthcare Professionals Are Saying…
want recruiters to work as hard for
them as they do for employers
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How To Be A Proactive Recruiter
“Be realistic about job
duties & compensation…
same goes for the
company goals and
culture.”
“Don’t leave me
hanging and wondering.
Once I interview, give
me feedback on
whether or not I’m
getting hired.”
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Recruiters That Know The Medical Field
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Want to work with recruiters that
are knowledgeable about their
experiences
Want recruiters that have a strong
understanding of the medical
community
What Healthcare Professionals Are Saying…
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Retention
Insights
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Top Reasons Why Healthcare Professionals Leave
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Money Isn’t The Only Motivator
Are likely to accept less money to
work at a company or hospital
with a great culture
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Are likely to accept less money to
work at a company/hospital that
values helping people above all else
Money Isn’t The Only Motivator
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Mercy Case
Study
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Have An Online Presence
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Reviews & Ratings
of healthcare professionals read online
reviews about a company before accepting
a job offer
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Attract Quality Healthcare Professionals
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
 Needed to fill positions that are high in demand and low in
supply
 Unable to fill critical positions on a timely basis
 Lower cost-per-hire
Challenges:
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
“We have found
Glassdoor to have at least
a 20% reduction in
recruitment costs
compared to some of the
advertising we did prior
to the partnership.”
– Scott Sell
#Glassdoor

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How to Recruit Healthcare Professionals

  • 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Glassdoor Survey: How to Recruit Healthcare Professionals A Strategic Guide for Talent Acquisition Professionals 2014 #Glassdoor
  • 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Speakers Scott Sell VP of Talent Selection & Executive Recruitment Alison Hadden Director of Product Marketing #Glassdoor
  • 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Agenda  Survey Overview  The State of Healthcare  Recruitment Tactics That Work  Retention Insights  Mercy Case Study #Glassdoor
  • 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 How to Recruit Healthcare Professionals Survey #Glassdoor
  • 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 The State of Healthcare #Glassdoor
  • 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Recruiting Healthcare Professionals #Glassdoor
  • 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Timing Of healthcare professionals plan to look for a new job in the next year #Glassdoor
  • 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Healthcare Professionals On Glassdoor 5 #Glassdoor
  • 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Recruitment Tactics That Work #Glassdoor
  • 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Where Are They Learning About Jobs? #Glassdoor
  • 11. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Social Media Outreach Find social media outreach at the company hiring an effective way to learn about new job opportunities #Glassdoor
  • 12. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Meetups Appreciate meetups at the company hiring where they can connect with other healthcare professionals #Glassdoor
  • 13. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Conferences Say conferences with other healthcare professionals help them uncover opportunities #Glassdoor
  • 14. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 3 Attributes That Healthcare Professionals Value Most From Recruiters #Glassdoor
  • 15. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Transparency #Glassdoor
  • 16. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Of healthcare professionals surveyed said they care about the transparency of recruiters What Healthcare Professionals Are Saying… #Glassdoor
  • 17. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 How To Be More Transparent “Be honest about the position including the downsides and its challenges. Talk about pros and cons.” “Don’t try to sell a job description instead stay matter of fact. More transparency and honesty.” #Glassdoor
  • 18. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Proactive Recruiting #Glassdoor
  • 19. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 What Healthcare Professionals Are Saying… want recruiters to work as hard for them as they do for employers #Glassdoor
  • 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 How To Be A Proactive Recruiter “Be realistic about job duties & compensation… same goes for the company goals and culture.” “Don’t leave me hanging and wondering. Once I interview, give me feedback on whether or not I’m getting hired.” #Glassdoor
  • 21. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Recruiters That Know The Medical Field #Glassdoor
  • 22. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Want to work with recruiters that are knowledgeable about their experiences Want recruiters that have a strong understanding of the medical community What Healthcare Professionals Are Saying… #Glassdoor
  • 23. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Retention Insights #Glassdoor
  • 24. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Top Reasons Why Healthcare Professionals Leave #Glassdoor
  • 25. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Money Isn’t The Only Motivator Are likely to accept less money to work at a company or hospital with a great culture #Glassdoor
  • 26. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Are likely to accept less money to work at a company/hospital that values helping people above all else Money Isn’t The Only Motivator #Glassdoor
  • 27. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
  • 28. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
  • 29. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
  • 30. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Mercy Case Study #Glassdoor
  • 31. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Have An Online Presence #Glassdoor
  • 32. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Reviews & Ratings of healthcare professionals read online reviews about a company before accepting a job offer #Glassdoor
  • 33. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Attract Quality Healthcare Professionals #Glassdoor
  • 34. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
  • 35. Confidential and Proprietary © Glassdoor, Inc. 2008-2014  Needed to fill positions that are high in demand and low in supply  Unable to fill critical positions on a timely basis  Lower cost-per-hire Challenges: #Glassdoor
  • 36. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
  • 37. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 “We have found Glassdoor to have at least a 20% reduction in recruitment costs compared to some of the advertising we did prior to the partnership.” – Scott Sell #Glassdoor