Boost your social recruiting strategy with expert tips. Jim Conti, Director of Talent at Sprout Social Lisa Holden, Employer Communications Manager at Glassdoor

1. DATA-DRI VEN
How to Execute a
Social Recruiting Program

2. JIM CONTI
Director of Talent
LISA HOLDEN
Employer Communications Manager
SPROUT SOCIAL GLASSDOOR

3. The Current Landscape of
SOCIAL RECRUITING
S E C T I O N 1

4. 59% of jobseekers
used social media to research the
company culture of organizations
they were interested in
WHAT IS SOCIAL RECRUITING?
Jobvite Job Seeker
Nation Survey, 2016

5. 52% of people
who used social media to find
their most recent job are
more likely to be optimistic
WHAT ROLE SHOULD IT PLAY?
Jobvite Recruiter
Nation Survey, 2016

6. 33% of employers
encourage employees to use social media
to share news & information about
their work and/or employer
WHAT ROLE SHOULD IT PLAY?
Glassdoor
US Site Survey, Jan 2016

7. 73% of Recruiters
have made successful hires
through social media
WHAT’S THE LARGER IMPACT?
Jobvite Social
Recruiting Survey, 2014

8. 59% of Recruiters
think candidates who are found through
social networks are the highest quality
WHY IS IT SO IMPORTANT?
Jobvite Social
Recruiting Survey, 2014

9. How to Develop Your
DATA COMPONENT
S E C T I O N 2

10. Build relationships
with internal
stakeholders
4 KEY STEPS TO SUCCESS
1.

11. Build relationships
with internal
stakeholders
Identify important
KPIs & know your
audience
4 KEY STEPS TO SUCCESS
1. 2 .
f

12. are they?
CANDIDATE DEMOGRAPHICS
are
they located?
are their
demographics?
Top Job Titles Top Locations
1. Software Engineer
2. Account Executive
3. Sales Representative
4. Business Development Rep
5. Senior Software Engineer
1. San Francisco, CA
2. Chicago, IL
3. San Jose, CA
4. New York, NY
5. Toronto, Canada

13. EMPLOYER REPUTATION

14. Build relationships
with internal
stakeholders
4 KEY STEPS TO SUCCESS
1. 2 . 3.
f
Measure success &
ROI by uncovering
what people care
about
Identify important
KPIs & know your
audience

15. CLARIFY YOUR EMPLOYER BRAND
1 2 3
Mission &
Values
Company
Culture
Employees
4
Reputation

16. LEVERAGE TOOLS &
BUILT-IN ANALYTICS
Employee Sentiment vs. Competitors
Brand Awareness vs. Competitors
Who Are You Winning & Losing?

17. Build relationships
with internal
stakeholders
4 KEY STEPS TO SUCCESS
1. 2 . 3. 4.
f
Measure success &
ROI by uncovering
what people care
about
Always maintain a
balance between
data & brand image
Identify important
KPIs & know your
audience

18. Social Recruiting and
EMPLOYEE ADVOCACY
S E C T I O N 3

19. How do you leverage social to
tell your story?

20. How do you leverage social to
tell your story?
have a
conversation
about

21. The experience from
through
should feel:
C O N S I S T E N T

22. 74% of glassdoor users
are more likely to apply for a job
if the employer actively manages
its employer brand
“
Glassdoor US Site Survey
August 2016

23. 93% of jobseekers
want to be informed about
all aspects of a company
prior to accepting a job offer
“
U.S. Harris Poll
April 2017

24. ALLOW EMPLOYEES TO
INTERACT ON THEIR TURF

25. Employees are now the
most credible
spokespeople
to communicate business topics
“
Edelman Trust
Barometer, 2017

26. THE FUTURE
S E C T I O N 4

27. the future of
S O C I A L R E C R U I T I N G
is that soon, it will just be:
R E C R U I T I N G.

28. QUESTIONS?