Glassdoor Employer Branding Summit Presentation: Arie Ball and Anthony Scarpino
•Transferir como PPTX, PDF•
3 gostaram•2,552 visualizações
Sodexo is a leading provider of quality of life services with 420,000 employees in 80 countries generating $18 billion in annual revenue. It has a centralized talent acquisition team that handles over 5,500 professional hires per year. Sodexo emphasizes an innovative and strategic approach to recruitment using new technologies and social media platforms to source and engage candidates, build its employment brand, and cultivate talent communities.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a Glassdoor Employer Branding Summit Presentation: Arie Ball and Anthony Scarpino
Semelhante a Glassdoor Employer Branding Summit Presentation: Arie Ball and Anthony Scarpino (20)
Mais de Glassdoor
Mais de Glassdoor (20)
Glassdoor Employer Branding Summit Presentation: Arie Ball and Anthony Scarpino
- 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 3. About Sodexo Leading provider of Quality of Life Services Integrated services based on over 150 professions Present in 80 countries with 420,000 employees, revenue 18 billion euro 20th largest employer in the world Sodexo USA has 120,000 employees located in more than 9000 facilities with $8.8 billion revenue Innovative service solutions: ● Food Services ● Clinical Nutrition ● Environmental Services ● Facilities Engineering ● Energy Management ● Clinical Technology Management Centrally managed Talent Acquistion since 2004 ● Virtual recruitment organization of 94 ● 5500+ management & professional hires per year Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 4. To contribute to the success of Sodexo by attracting and recruiting a highly talented and diverse workforce We create a competitive advantage for Sodexo by recruiting the best internal and external performers who fuel the growth that creates extraordinary career opportunities for our people. Driving for business results Planning, Process and infrastructure Everyone is a recruiter Employment branding Sourcing a qualified & diverse candidate pool Confidential and Proprietary © Glassdoor, Confidential and Proprietary © Glassdoor, IInncc.. 22000088--22001144 #GDSummit
- 5. Sodexo’s Foundation for Innovation •Align talent strategy with the business strategy •A culture that is open to risk & not afraid to fail • Invest in technology, training & professional development •A performance culture that values customers, team work & innovation, celebrates best practices & measures and rewards results Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 6. Examples of 21st Century Recruiting at Sodexo: It’s About Connecting Employment Branding Social Networking College Relationships Alumni Recruiting New Technologies Military Recruiting Geographical & Functional Employee Referral Diversity Sourcing Future Leaders Internship External Relationships Social Networking Blogger Glassdoor LinkedIn Twitter Facebook YouTube Flickr Google+ Pinterest Integrated Web Presence Career Site Job Family Microsites Veteran’s Microsite Alumni Microsite Job Search App Mobile m.sodexo.jobs Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 7. Second-Life Career Fair. Real-Life Jobs. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 8. Pioneer Social Recruiting Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 9. Social Media Utilization Survey – FY 2012 Hires 46% of 2012 hires used one or more Sodexo social spaces to search for jobs or prepare to interview INTERNAL HIRES 41% used one or more Careers blog was most read and most helpful (26%) Other Most Used: Microsites (15%) Career Connections (10%) LinkedIn (5%) EXTERNAL HIRES 53% used one or more Microsites (26%) were most used Careers blog was most helpful (22%) Other Most Used: 500 450 400 350 300 250 200 150 100 LinkedIn (13%) Google+ (8%) Career Connections (7%) 0 50 0 0.5 1 1.5 2 2.5 3 3.5 Blog Microsites eNews LinkedIn Google+ Facebook Twitter YouTube Pinterest Flickr Internal (981) External (612) Total (1593) FY2012 Hires Social Media Utilization Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 10. The One Thing That HR Wants for the Holidays - by Tim Sackett I’m sure a bunch of HR Pros would ask for a new employment brand! Oh to be as sexy as Google, Zappos or Sodexo – wouldn’t that be a wonderful environment to work in HR? Life just seems easier when you work for a sexy brand.
- 11. College / Association Recruiting & Career Fairs Career Center (Kenexa) SodexoUSA Careers Internet Job Boards Print & Tactical Advertising Direct Sourcing Goal Create our own high quality, targeted talent pool Minimal Brand Presence
- 12. External Communications page 12 Veteran Microsite Housekeeping Microsite Facilities Microsite Dietitian Microsite Alumni Microsite IS&T Microsite Culinary Microsite Flickr Profile Twitter Profile LinkedIn Group YouTube Channel Facebook Fan Page Careers Blog Reality Reels Video Contest Industry Blogs C@reer Connections Print & Tactical Advertising Recruiter eCards Holiday eCards Recruiter Profiles Employer of Choice Awards Interviews, Lectures & Panel Discussions College & Association Recruiting Glassdoor Profile Internet Job Boards Job Search Widget Refer a Friend Star Finder Referral SodexoUSA Careers Career Center (iCIMS) CRM Avature Direct Sourcing Brand Presence
- 13. Network with past, present and future employees Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 14. The Business Case for Mobile Strategy Mobile web usage is projected to increase 17 fold from 2011 to 2016 While 86% of job-seekers use smartphones to search jobs, only 20% of companies have mobile career sites 60% of mobile users will abandon a non-optimized process Including mobile apps, more people access the web using mobile devices than PC Some social networks estimate that 70% of their traffic comes from mobile devices and apps
- 15. Worldwide, more people use mobile phones than use a toothbrush” (Michael Becker, Mobile Marketing Association)
- 16. Planned or not, mobile traffic is being directed to your career site. Are they finding a dead end? From Q4 2010 to Q4 2011, mobile web traffic increased 102% 40% of all Social Media traffic is via mobile device
- 17. The Sodexo USA Careers Site is…. …Invisible to a Mobile Device www.Sodexo.jobs Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 18. A mobile optimized career site provides the foundation for an integrated mobile job search experience http://m.Sodexo.Jobs
- 19. No apply should not mean good –bye. Cultivate a talent community with mobile and desktop communications. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 20. @SodexoCareers Latest Tweets Catch Up with Sodexo Careers on Facebook Watch Read Sodexo Sodexo Careers Careers follow, reply, retweet YouTube Latest Blog Channel Post Get in the Know. Search. Connect. Apply
- 21. Join Talent Community Network on Social Media Visit m.Sodexo.Jobs Create CC Profile Search Jobs! Create Push Notice Job Agents Create Alumni Profile Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit Log into network ID Search 30% more Jobs Create a Job Agents Make a Star Finder Referral Apply Log into CC Profile Apply Log into Profile Search 10% more Jobs Create Job Agents Apply External Candidate
- 22. Going Mobile with an Integrated Recruitment Strategy Mobile Website (m.sodexo.jobs) Mobile Apps (iPad, iPhone, Android, BB) Organic & Direct (Search, Job Boards Social, etc.) Log In & Apply
- 23. Mobile Sodexo Careers by the numbers Mobile Visitors 2010 – 4% 2011 – 6% 2012 – 14% 2013 – 17% JobsApp Year 1 10,870 downloads 69 hires 12 mos candidate postings 4200 2010 20,500 pageviews /month 2011 47,200 pageviews /month 2012 180,000 pageviews /month 2013 247,000 pageviews /month 10% Blog 14% YouTube 40% LinkedIn 50% JobsApp Facebook Year 2 20,430 downloads 226 hires 6 mos candidate postings 900 18 mos candidate postings 9000 24 mos candidate postings 13,100 44% of Talent Community Subscribers 55% of hires are internal transfers & promotions
- 24. Expanding Mobile Capabilities Employment branding On the web… › Responsive design websites and career center portals www.SodexoFacilitiesJobs.com In the app… › Map view of job search results › Added social media channels and ability to interact › Share jobs on Twitter, Facebook or by email › In app Star Finder referrals › Expanded metrics tracking › Branding and cosmetic updates Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 25. Introducing…Que Social Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 26. Star Finder – Sodexo’s Employee Referral Program The Benefits Improved quality of hire Strong retention rate Decreased cycle time Sourcing a qualified & diverse candidate pool Program Highlights Mobile compatibility Targeted campaigns to solicit referrals 30, 60, 90 day emails to new employees from recruiter Anniversary eCard (years 1-5 & 10) 57% higher retention of Star Finder vs. external hires over a 3 year period. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 27. Reconnexions – Sodexo’s Alumni Community The Benefits Higher quality of hire Faster time to productivity Strong retention rate Sourcing a qualified & diverse candidate Program Highlights Dedicated talent community and website Alumni feature stories and blog series Professional development webinars Dedicated portal w/access to more jobs New Features Leverage HiPo data of alumni pool Reconnexions Membership of 7000+ 44% higher retention of alumni vs. external hires over a 3 year period. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 28. Employment Branding Initiatives Employment Launch job description video series on job postings and job boards. Test Google Glass and identify opportunities to use in branding operations and/or employment branding. Video Mobile New Media Innovation Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 29. BUILDING OUR EMPLOYMENT BRAND News Outlets Beyond Job Boards Firms Enlist More Recruiters Recruiters Rethink Online Playbook Aggressive Approaches Win Passive Candidates Twenty-One Top Twitter Tips Sorting technology turns talent search into a science Blog: Working the Room – Reading List Trade Journals/Blogs Job Seekers Wait in Heat for Job Fair Job Shop Sodexo is Hiring! (3.6 million viewers) Boost Your Career with Social Media Workplace 101: Tory Johnson's Tips for How to Ask for A Raise Books Forthcoming Books: Heather Huhman on Gen Y Daisy Wright’s Tell Stories, Get Hired Tim Sackett ‘s Employment Brand Blog placed Sodexo in the company of Google and Zappos in “The One Thing HR Wants for Christmas.” Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 30. Internal Mobility Requires a Cultural Commitment Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 31. Improve Process Efficiency & Effectiveness Comprehensive Process Review ■ Peer and Corporate Executive Board benchmarking ■ Hiring manager, recruiter and HR surveys & focus groups ■ Award submission feedback Startwire #9 Most Responsive Employer PotentialPark #1 Social Media Interaction Direct Employers Association #1 Technology ■ iCIMS assessment ■ Candidate experience surveys ■ Recruiter Toolbox consulting In addition to the efficiency, our goal is to continually validate that our process and interview questions are predictive. Planning, Process and infrastructure Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 32. It’s a TEAM EFFORT Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 33. Teams & Task Forces Avature Implementation Team Avature Super Users Team ■ Scott Sherman ■ Heather Thomas ■ Chloé Rada ■ Sally Bristol ■ Anthony Scarpino ■ Amber Almeida ■ Amy Brooks ■ Susan Foreacre ■ Mindi Gale ■ Tracie Hoffman ■ Christine Turkal #SodexoTAC ■ Neil Kilgallon ■ Debbi Oryszak ■ Yvonne Schuster ■ Janet Stoberl ■ Suzanne Thompson ■ Jennifer Tschilar ■ Coral Zelachowski ■ Heather Thomas ■ Chloe Rada ■ Sally Bristol ■ Scott Sherman Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 34. Teams & Task Forces Diversity Sourcing Team ■ Suzanne Thompson ■ Adriana Gonzalez ■ Jan Stoberl ■ Angela Kerkman ■ Kristen Strohmyer ■ Heather Thomas ■ Rita Sanders ■ Judy Hall ■ Scott Sherman #SodexoTAC Military Sourcing Team • Mark Stewart • Rachel Stamm • Amy Taylor • Tracie Hoffman • Tami Carter • Pat Moore • Padma Durvasula Enlightenment Program ■ Mark Stewart ■ Jennifer Tschilar ■ Bud Mason ■ June Thompson ■ Suzanne Thompson ■ Neil Kilgallon ■ Krystle Lincoln ■ Sherie Valderrama Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 35. Teams & Task Forces Star Finder EBRG Champions ■ Mark Stewart ■ Bina Vachhani ■ Darla Mayse ■ Michelle Robinson ■ Suzanne Thompson ■ Suzanne Harvey ■ Debbi Oryszak ■ Susan Foreacre ■ Amy Davin Cho ■ Lorna Fuller Star Finder Team ■ Trisha Gary ■ Chloé Rada ■ Rita Sanders ■ Trish Freshwater ■ Lisa Garden ■ Kristen Jacobs #SodexoTAC Star Finder Hires ■ Neil Kilgallon (11) ■ Jo Klingberg (7) ■ Mindi Gale (7) ■ Bina Vachhani (6) ■ Kathy Emmart (6) ■ Maria Houchins (6) ■ Patti Daiber (6) Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 36. Employee Business Resource Group Leaders AALF ■ Michelle Robinson ■ Suzanne Thompson Cross Market Diversity Council ■ Debbi Oryszak ■ Amy Brooks HONOR ■ Helen Winter iGen ■ Lorna Fuller #SodexoTAC SOAR ■ Benjamin Huhn PANG ■ Bina Vachhani ■ Suzanne Thompson ■ Amber Almeida SOL ■ Sherie Valderrama WiNG ■ Debbi Oryszak ■ Jennifer Tschilar Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 37. N S M H #SodexoTAC NSMH Planning Committee FY 2013 Derren Thompson Shane Tirpak, Chair Gina Smethurst, Co-Chair ■ Marilyn Scheff ■ Nanette Harty ■ Maria Houchins ■ Sandy Joiner ■ Pat Moore ■ Jennifer Macias ■ Judy Hall ■ Ayershia Dastgir ■ Chloé Rada ■ Michelle Robinson NSMH Regionals FY 2013 ■ Michelle Robinson ■ Derren Thompson ■ Colleen McKie ■ Suzanne Thompson Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 38. ■ Rachel Bargiel ■ Daniela DeLuca ■ Padma Durvasula ■ Trish Freshwater ■ Lilibeth Garcia ■ Adriana Gonzalez ■ Autumn McReynolds ■ Chloé Rada ■ Michelle Robinson ■ Marilyn Scheff ■ Amy Taylor ■ Coral Zelachowski ■ Kristen Jacobs N S M H #SodexoTAC NSMH Planning Committee FY 2014 Co-Chairs: Debbi Oryszak and Derren Thompson NSMH Regionals FY 2014 ■ Michelle Robinson ■ Derren Thompson ■ Colleen McKie Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 39. Teams & Task Forces ■ Sandy Joiner ■ Jeanne Strassburger ■ Shanda Jenkins ■ Shane Tirpak ■ Bina Vachhani ■ Tami Carter McNulty ■ Lisa Curry ■ Amy Brooks ■ Judy Hall ■ Lilibeth Garcia ■ Suzanne Thompson ■ Jennifer Tschilar ■ Derren Thompson ■ Helen Winter ■ Jennifer Macias ■ Sharon McNeeley ■ Maria Houchins ■ Colleen McKie ■ Doreen Settles ■ Rahel Hagos ■ Robyn Bloomberg FY13 Top College Hires Amy Davin Cho (16) Tami Carter McNulty (8) Colleen McKie, Daniella Deluca, Debby Oryszak, Karen Graham (5) Maria Houchins (4) Doreen Settles, Greg York, Helen Winter, Suzanne Thompson (3) #SodexoTAC College Recruiters Organized for World Class New Hires (CROWN) Team Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 40. Teams & Task Forces Social Job Sharing ■ Amy Brooks ■ Lisa Curry ■ Mindi Gale ■ Karen Graham ■ Maria Houchins ■ Jo Klingberg ■ Rachel Stamm ■ Jan Stoberl ■ Shane Tirpak ■ Bina Vachhani ■ Angela Wilson ■ Darla Mayse Language Skills ■ Amy Brooks ■ Daniela DeLuca ■ Lilibeth Garcia ■ Adriana Gonzalez ■ Amy Taylor ■ Bina Vachhani #SodexoTAC Country Club Chef Sourcing Country Club Chef Sourcing ■ Amy Brooks ■ Padma Durvasula ■ Karen Graham ■ Angela Kerkman ■ Helen Winter ■ Coral Zelachowski Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 41. Teams & Task Forces ■ Arie Ball ■ Cathy Barton ■ Anthony Scarpino ■ Sherie Valderrama ■ Dave Stocke ■ Elina Mathieu ■ Alain Glehello ATS Candidate Ranking Project Team ■ Suzanne Thompson ■ Jennifer Macias ■ Gina Smethurst ■ Cathy Barton ■ Anthony Scarpino HM Interview Scheduling Team ■ Andrew Wagle ■ Gina Smethurst ■ Trisha Gary #SodexoTAC Background Check Integration Team Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 42. Teams & Task Forces Virtual Star Nomination Committee ■ Cathy Barton ■ Andrew Wagle ■ Emily Feury #SodexoTAC Brand Ambassador Nominating Committee ■ Chloé Rada ■ Emily Feury ■ Trisha Gary ■ Anthony Scarpino Que Social Administrators ■ Karen Graham ■ Michelle Robinson ■ Emily Feury ■ Trisha Gary ■ Trish Freshwater ■ Autumn McReynolds ■ Kristen Jacobs ■ Chloé Rada Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 43. Brand Ambassadors ■ Rod Pollard ■ Alberto Ortega ■ Margaret Mangan ■ Padma Durvasula ■ Jen Boisvert ■ Jeff Avery ■ Nina Crowley ■ Katie Greeves ■ Bruce Squibb ■ Jillian Butt ■ Colleen McKie #SodexoTAC Guest Bloggers Recruiter Series Bloggers ■ Jen Macias ■ Amber Almeida ■ Bina Vachhani ■ Doreen Settles ■ Karen Graham ■ Tracie Hoffman ■ Nanette Harty ■ Suzanne Thompson ■ Jennifer Tschilar ■ Andrew Wagle Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 44. Brand Ambassadors of the Month ■ Debbi Oryszak ■ Jan Stoberl ■ Kristen Strohmyer ■ Kathy Emmart ■ Tracie Hoffman ■ Helen Winter ■ Yvonne Schuster ■ Mindi Gale ■ Jen Macias ■ Neil Kilgallon #SodexoTAC Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 45. Career Connections Newsletter Trish Freshwater, Editor Teams & Task Forces #SodexoTAC FY 2013 ■ Amber Almeida ■ Scott Sherman ■ Derren Thompson ■ Karen Graham ■ Helen Winter ■ Maria Houchins ■ Darla Mayse FY 2014 ■ Amber Almeida ■ Lisa Curry ■ Karen Graham ■ Darla Mayse ■ Derren Thompson ■ Helen Winter Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 46. ■ Trish Freshwater ■ Facilities Recruitment Team ■ Gina Smethurst ■ Sarah Huff ■ Suzanne Thompson ■ Emily Feury ■ Darla Mayse ■ Bina Vachhani ■ Lorna Fuller ■ Andrew Wagle ■ Shanda Jenkins ■ Chloé Rada ■ Kristen Jacobs ■ Autumn McReynolds Teams & Task Forces #SodexoTAC Microsite Subject Matter Experts Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 47. Organization Committees & Leadership ■ Derren Thompson UMES Advisory Board & Morgan State Hospitality Program Board ■ Lorna Fuller Dietetic Technology Advisory Board; NOBIDAN Chair; Academy of Nutrition Nominating Committee ■ Arie Ball MFHA Board, ERE & HCI Advisory Boards, Workforce Management Advisory Board ■ Bina Vachhani Indian Academy of Nutrition and Dietetics Group #SdexoTAC ■ Tami Carter Frederick County SHRM ■ Suzanne Thompson WFF Social Media Committee ■ Darla Mayse Junior League of Memphis ■ Krystle Lincoln Toastmasters Sargent at Arms ■ Chloé Rada STAR Chicago ■ Amber Almeida CWEEL Chapter Representative ■ Sherie Valderrama ACF Certification Board Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 48. Sodexo Committees & Leadership ■ Krystle Lincoln Member, HQ Professional Engagement Program HQ HR Action Team Member ■ Amanda St John Flexibility Implementation Taskforce 2013 ■ Setoria Key Member, HQ Professional Engagement Program ■ Amy Brooks Midwest Diversity Champion ■ Jennifer Tschilar HQ Employee Engagement Team #SdexoTAC Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 49. Department Call Presenters Cathy Barton Nanette Harty Suzanne Harvey Amy Brooks The Clinical Team Recruitment Managers Anthony Scarpino Benjamin Huhn Sherie Valderrama Suzanne Thompson Neil Kilgallon Michelle Robinson Derren Thompson Shane Tirpak Chloe Rada Scott Sherman Gina Smethurst Heather Thomas Arie Ball Rita Sanders Amanda St John Debbi Oryszak Team Garden TALA Cohort Groups June Thompson Steven Terry Philip Martin Amanda Barron Diversity Sourcing Team Darla Mayse Setoria Key Brian Fish Bill Yaglou Bill Anstee Tracie Hoffman Robert Triplett Rachel Permuth- Levine Sarah Jackson J Atkinson Heide Tabscott Team Valderrama Pat Michaels Kathryn Smyles Tim Reddington Jessica Albere Strategic Sourcing Team Bonnie Green Lisa Fortna Tina Burke Jennifer Macias Amy Davin Cho David Simpson Alie Fetterman Elaine Henry Karen Dutton Suzanne Harvey Jennifer Tschilar Trish Freshwater Tammy Holland Jeanne Strassburger Lisa Garden Apryl Fleming Sue Black Judy Hall Andrew Wagle Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 50. Good Enough Never Is Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
- 51. Thank YOU! Arie Ball Vice President Sourcing & Talent Acquisition @Arie_Ball Anthony Scarpino Senior Director Talent Acquisition @SodexoAnthony Amy Brooks Recruitment Manager & Poet Extraordinaire @SodexoAmyB