Tune in for best practices on responding to Glassdoor reviews. Kimberlea Kozachenko, Senior Leader, Talent Attraction & Acquisition at ATB Kate Yesko, Enterprise Account Manager at Glassdoor

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Do’s and Don’ts of Responding to Reviews
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Webinar Tips for Attendees

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Featured Speakers
Kimberlea Kozachenko
Senior Leader, Talent Attraction & Acquisition
at ATB Financial
Kate Yesko
Enterprise Account Manager
at Glassdoor

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agenda
why respond
do’s and don’ts of responding
key takeaways
Q&A

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Your Employer Voice Matters

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Inavero, 2015Retailing Today, 2013

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Empower Your People by Embracing Transparency
Glassdoor U.S. Site Survey, January 2016

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Share Your Side of the Story
Harris Interactive Survey for Glassdoor, 2015
Glassdoor U.S. Site Survey, August 2016
Glassdoor U.S. Site Survey, August 2016

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Just Getting Started? "
Sign Up for a Free Employer Account
• Set up "
company alerts
• Invite colleagues "
to respond
• Flag reviews
• Monitor your
reputation
• Identify areas for
improvement

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Already Participating? Spot Trends With Built-In Tools
• Traffic to your page
• Word clouds
• Filter responses by:
• Department
• Location
• Date
• Rating
• Popular

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ATB: How We Got Started

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Do’s and Don’ts of"
Responding to Reviews"

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Do: Establish Your Brand Voice
Use authentic, real world language
Be personal and get real
Address criticism in a non-defensive voice
Acknowledge + and – reviews

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Bring your company culture"
to life through your review
responses and connect with"
your audience.
ATB PRO TIP

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Treat your reviewers as you would like to be treated.
Consider: The Golden Rule

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Do: Build a Team
FORMULATE A STRATEGY OF:
Who will respond
Addressing by function
Enlisting the help of other departments

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Create an army"
of advocates within"
your company.
ATB PRO TIP

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Consider: Not Getting Overwhelmed
You don’t have to do it all by yourself
Don’t let negative feedback discourage you

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View negative reviews"
as an opportunity"
instead of a threat.
ATB PRO TIP

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Do: Plan a Response Cadence
Make sure responding is part of at "
least one team member’s responsibility
Curate template responses you can tweak/add

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Be prepared.
Be agile.
Be authentic.
ATB PRO TIP

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Consider: Responding to Every Review
Glassdoor U.S. Site Survey, January 2016

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Do: Implement a Feedback Loop
Share interview feedback with hiring teams
Consolidate trends to shed light on "
areas for improvement
Use Glassdoor data to measure and inform "
engagement programs

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Clearly demonstrate to Senior Leadership that"
reviews can elevate the companies people practices.
Involve the entire organization in the Glassdoor
experience in fun ways.
ATB PRO TIP

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Consider: Asking for Reviews

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Key Takeaways

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Key Takeaways
Be personal and authentic
Assign responsibility
Respond in a consistent manner
Implement feedback and make changes
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Kimberlea Kozachenko
Senior Leader, Talent Attraction & Acquisition
at ATB Financial
Kate Yesko
Enterprise Account Manager
at Glassdoor

32. © Glassdoor, Inc. 2016