As you can see on this slide, our audience is super diverse as far as experience level and education, so no matter what kind of background your clients are looking for, we have it.
Our product line has three main components.
The first is display advertising . The purpose of display advertising is to really help you build brand awareness and influence job seekers throughout the site.
The second is our enhanced profile which helps companies influence job seekers and tell their story.
And the third and fastest growing component is job advertisements, which target our high quality, well researched candidates based on search behavior and profile information.
Surge of job seeker traffic every January
Glassdoor sees a surge of job seeker traffic every January and 2016 was no exception. This is consistent with third-party data that found 45% of people say they are currently job searching or plan to search for a job in the next year.
New Job Search experience offers more intuitive job search experience brings employer branding content together with job postings
Our new job search experience launch, which creates more intuitive job search experience and brought employer branding content together with job postings, has attracted many new users and higher engagement during the search experience.
The release of “Best Jobs in America,” one of Glassdoor’s most highly trafficked lists
The release of “Best Jobs in America,” one of Glassdoor’s most highly trafficked lists, brought even more job seekers searching for open positions, which resulted in Glassdoor’s highest single-traffic day ever and led to significant engagement in our job search.
Glassdoor Job Search offers a new, intuitive dual-pane design where candidates can browse the latest job listings and instantly read job descriptions without navigating multiple windows.
This new experience also brings together more content in the job description view – reviews, ratings, and employer branding are now integrated directly with the job listing. This makes it easier to research the company’s culture, work environment, and salaries.
This includes CPC
We’ve set this up to encourage the dual buy.
AM: simple clean up
A quick reminder about how to access your Employer Center