GCMB partnered with Viator, the world's leading resource for researching, finding and booking the best travel experiences worldwide, to help businesses capitalise on their full range of tools.

1. CONFIDENTIAL
Viator & TripAdvisor Overview
Hannah Ahern: Regional Manager - UK, Ireland and the Nordic Region
Rosie Evans: Account Manager - Scotland, Ireland and the Nordic Region

2. CONFIDENTIAL
Agenda
• Company Overview
• Product display on Viator and TripAdvisor
• Our global audience
• Our Affiliate and Partner Network
• How to get started
• Mobile channel and In-Destination bookings

3. CONFIDENTIAL
Company Overview
Viator is the global leader in tours, activities and attractions
• 13m monthly visitors
• 2m app downloads
• 1m reviews & photos
• 40,000 products in 2000+ destinations
• 3m Facebook fans
• 10 languages
• 13 currencies
• 3000+ affiliate partners

4. CONFIDENTIAL
Viator is Part of the TripAdvisor Media Group
The world’s largest travel site
• 380mm+ monthly visitors
• 300mm+ app downloads
• 320mm+ traveler reviews
• Travelers can now book on
TripAdvisor

5. CONFIDENTIAL
Viator: The Global Leader in Destination Activity Sales
Viator offers 40,000+ products across 2,300+ destinations in over 165 countries!
Country with
Viator products
Viator Bookings
by Destination
Country: 2015
New products and suppliers welcomed from across the tour and activity globe

6. CONFIDENTIAL
Viator Around the World: Meet the Team
Customer Care & Global
Support Teams, Las Vegas
Viator HQ, San Francisco
Viator Eastern U.S.,
Boston & NYC
Hawaii
Rome
Munich
Viator Australia, Sydney
North
America
45%
Europe
23%
Rest of
World
31%
Global Sales by Customer
Country of Residence
Viator EMEA HQ, London
Now offering supplier support
7 days a week!
Viator has teams around the world to support our global customers and suppliers – like you!

7. CONFIDENTIAL
Product Pages on Viator.com and TripAdvisor

8. CONFIDENTIAL
TripAdvisor: Direct Booking for Tours and Activities
8
Get booking buttons on your TripAdvisor page
Direct booking on TripAdvisor is only available for Viator supply partners
TripAdvisor listings with booking buttons receive nearly 5x more reviews!

9. CONFIDENTIAL
TripAdvisor: Emphasis on Bookable Activities
New page design gives best visibility to bookable products
Travelers can filter TripAdvisor listings to see instantly bookable tours, activities, and attractions as well
as similar tours; and upcoming events.

10. CONFIDENTIAL
Additional Promotional Channels
Reach travelers as they browse TripAdvisor and Viator
Campaigns help millions of TripAdvisor users to find and book activities and cross-sell similar
bookable tours and activities

11. CONFIDENTIAL
TripAdvisor and Viator Multilingual
11
Viator products supported across TripAdvisor’s 30+ language sites and mobile sites/apps
Multilingual Channels showcase products globally
Travellers can book in multiple languages and currencies

12. CONFIDENTIAL
Glasgow: Your Global Customers
54 Countries so far in 2016

13. CONFIDENTIAL
Viator Distribution: Affiliate and Partner Network
Viator has the largest affiliate network in the industry
Gain exposure on our growing network of 3,000+ partner channels including major airlines,
hotel chains, travel agents, and loyalty programs (examples below)

14. CONFIDENTIAL
Viator Distribution: Affiliate and Partner Network
Viator cross-sells products through major travel brands
Your tours and activities are showcased to global customers traveling to your area

15. CONFIDENTIAL
Viator Marketplace: Signup is Quick and Easy!
15
viator.com/marketplace

16. CONFIDENTIAL
Viator Marketplace: Get Published on Viator
Submit your products to Viator for approval
The Viator team reviews, edits, and publishes your products online within 10 days

17. CONFIDENTIAL
Viator Things To Do Page

18. CONFIDENTIAL
Viator and TripAdvisor Mobile: Compatable Across Devices
• Optimised for iPhone, iPad, Apple Watch, Android, and tablet devices
• Highly rated apps feature 4-5 star reviews
• E-vouchers and direct entry tickets accessible via Apple Wallet and My Bookings
within Viator app
• Over 1 million push notifications sent each month
• New destination page for iPad helps customers more easily find activities
Mobile is is the fastest-growing channel
With over 2.5 million app downloads, our mobile sector continues to see strong YOY growth

19. CONFIDENTIAL
TripAdvisor: Direct Booking on Mobile
Direct booking available on the TripAdvisor mobile app – which has 290 million downloads!

20. CONFIDENTIAL
Products for In-Destination Customers

21. CONFIDENTIAL
Next Steps and Opportunities
• Email any questions you have or arrange a follow up call
• Join one of our scheduled Webinar sessions to learn more
• Sign up and start selling your attractions, tours and activities
through Viator and TripAdvisor in time for summer 2016

22. CONFIDENTIAL
Thank You