1. Successful Marketing
for Events through
Social Media
Gita Cipta
November 7, 2013

2. Social Media Facts
How important Social Media as a marketing tool for
event organizers?
6%
16%
42%
Important
Very Important
Less Important
Not Important
36%

3. Explanation….
• Significant part of people’s lives is now spent online
• 2 billion online users, meaning a huge potential audience
• Social Media offers an engaging two-way communication
process
• People are likely to show interest in something their
friends have recommended
• Of the 1000 event organizers we questioned, 72% considered
Social Media to be important or very important
for event marketing

4. Facebook Facts
Which social media channels are most
used for promoting events?
84%
61%
47%
 2 billion
internet users
44%
35%
35%
 800 million
Facebook users
7%

5. HOW – The Best Tools and Strategy
Event marketing with a
Facebook Fan Page / Facebook
Event is suitable for:
 Small, medium, and largescale events
 Events for which you wish
people to RSVP on Facebook
 Events you wish to promote
for free

6. Explanation …
• Number 1 social network
• 2nd most visited website and 2nd largest
source of user traffic to other sites
• 800 million active users of which 50% log on
every day
• Average user has 230 friends and is connected
to 80 pages, groups and events
• 30 billion pieces of content shared each
month

7. Facebook Fan Page – Dial M

8. Facebook Fan Page - Indika

9. Facebook Fan Page - Tabuki

10. Facebook Fan Page - Etuzi

11. Facebook Fan Page – Butik balon

12. Build your Network
Ensure
popularity

13. Be Eye-Catching
Use recognizable
image and slogan

14. Keep it fresh
Update regularly
with relevant
content

15. Viral Marketing
Encourage fans
to comment on
your page and
share it – it will
then appear in
their friends’
newsfeeds

16. Monitor your Popularity
Using Facebook
Insight or an
external
provider such
as AllFacebook
Stats

17. Facebook Event

18. Facebook Event

19. Be Eye-Catching
Always include
a recognizable
image

20. Stay Active
Update
regularly and
send a reminder
in the run up to
your event

21. Viral Marketing
Encourage
attendees to
comment
on, RSVP to and
share your event
– this will appear
in their friends’
newsfeeds

22. Post-Event Marketing
Get attendees to
post on your page
after your event

23. HOW – The Best Tools and Strategy
Event marketing via Facebook
Ads suitable for:
Medium to large-scale
events
Events whose marketing
you are willing to pay for
Events with an external
web-page you wish to
promote

24. Facebook Ads

25. Create Awareness
Events / Brand

26. Keep your Ad text short!
Catchy and Relevant

27. Stand Out
Using images

28. Monitor your ad campaign
Gain maximum ROI

29. Use Facebook Social Plug-In
External event web page

30. A network of marketing Tools
Facebook Ads
External
Event
Website
Facebook
Event Page/
Fan Page

31. Why – The Benefits of Facebook
Marketing
• Free – interaction for both you and your attendees (with
the exception of Facebook Ads)
• Fast – Shares, ‘likes’ and status updates can help you go
viral within minutes
• Flexible – Update and adjust any time at no additional cost
• Specific – Target your audience (e.g. with Facebook Ads)
• Exposure – Reach a huge audience and increase the
potential for qualified leads
• Measurable – Track how many people are sharing your
event and measure the generated value
• Network Effect – the more people use FB, the more
valuable it becomes to both users and businesses

32. Prospects – Challenges and
Opportunities
• Check into an event – real time marketing –
promote your event
• The Loyalty Factors – close and lasting
relationship – giving Facebook credit
• Growing Competition – no or little cost by
using the right strategy

33. Thank you