Since the early 90s Internet has created new different possibilities of doing business all over the world. This has generated a new kind of entrepreneurs, focused on generate value by identifying and exploiting these emerging market opportunities: the digital entrepreneurs. Digital entrepreneurs are becoming more and more important for the economic growth of a country. The term digital entrepreneurship encompasses the different opportunities generated by Internet, mobile technologies, and new media: retail companies benefit from the diffusion of e-commerce as well as “ebay or amazon small entrepreneurs”, who are able to sell products without bearing fixed costs; mobile technologies bring benefits to small businesses by opening up new market opportunities; last but not least companies and individuals develop new business models exploiting the opportunities provided by web 2.0, through the use of social media and blogs. Nowadays, as more companies start doing digital business, competition is increasing and new digital business strategies are developed to achieve higher market shares and sustainable profits. Companies can beat the competition using an appropriate digital marketing strategy, which lead to increase sales and achieve business success. The concept of digital marketing is becoming more and more important even for traditional entrepreneurs, who have to be able to develop new skills to compete in a digital economy.

1. digital
entrepreneurship
“ T h e i n t e r n e t a n d d i g i t a l t e c h n o l o g i e s
a r e t r a n s f o r m i n g o u r w o r l d . D i g i t a l
t e c h n o l o g y h a s t o b e o u r f u t u r e . ”
J e a n - C l a u d e J u n c k e r

2. WHAT IS
DIGITAL
ENTREPRENEURSHIP
definition
?

3. The Main Characteristics
The main characteristics of a
digital company are:
- Digital marketing activities.
- Digital selling.
- Digitization of processes.
- Digital nature of goods or
services.

4. Favourable Conditions are Important
According to the “Digital Entrepreneurship Scoreboard 2015”
there are 5 PILLARS that can foster digital
entrepreneurship:
-The Digital Knowledge Base.
- Digital Business Environment.
- Digital Skills.
- Taxation and Financial
Environment.
- Digital Entrepreneurial Mindset.

5. Digital Entrepreneurship Contribute to Economic Growth

6. WHO IS
A DIGITAL
ENTREPRENEUR
THE DIGITAL
ENTREPRENEUR
?

7. The only way to do great
work is to love what you do
“
”
Digital Entrepreneurial Skills
Digital Entrepreneurs must
develop these skills:
- Creativity
- Leadership
- Goal Orientation
- RiskTaking

8. HOW TO
START A
DIGITAL COMPANY
the lean
approach

9. The Lean Startup Method

10. Build a MinimumViable Product

11. Lean Canvas

12. digital
strategy
“ D i g i t a l t r a n s f o r m a t i o n i s n o t a b o u t
u p d a t i n g y o u r t e c h n o l o g y b u t a b o u t
u p g r a d i n g y o u r s t r a t e g i c t h i n k i n g . ”
D a v i d L . R o g e r

13. WHAT IS
DIGITAL
STRATEGY
definition
?

14. The Digital Strategy
Companies who want to set an
effective digital strategy should:
- Set the main goal.
- Identify the digital tools needed.
- Prioritize the initiatives.
- Measure the results.
DIGITAL
STRATEGY

15. Customers Feedbacks

16. The Digital Strategy
An effective digital strategy is considered a key factor for
businesses to success.
Nowadays having a valuable digital strategy is essential to
thrive in a such competitive global scenario.

17. TAKE ADVANTAGES
OF THE
LATEST TRENDS
DIGITAL
BUSINESS
MODELS

18. The Disruptive Power of Internet

19. Digital companies who want
to thrive need to:
- Be innovative.
- Embrace digital revolution.
- Identify new market opportunity.
- Build new digital business models.
The Disruptive Power of Internet
Digital helps
to create new
business
models.

20. Sharing economy helps digital
entrepreneurs to renovate
long-standing industries.
Sharing economy is about make
money from underused assets.
Sharing Economy

21. Global Crowdfunding Fundraising
Source: “Massolution Crowdfunding Report, 2015”

22. DIGITALINTERNATIONALIZATION
Global
strategy
New technologies have opened
up markets and completely
sped up internationalization.
“
”

23. Digital technologies foster
internationalization.
Customers and companies can
communicate easier and
products and services are
delivered faster and cheaper.
Most digital companies that are
“born global” have better
revenues.
Digital Internationalization

24. On the other hand from the
moment digital entrepreneurs
put up their websites they face
global competition.
By working with different
cultures digital companies must
be able to handle problems
associated with different
backgrounds.
Global Competition

25. digital
marketing
“ I g n o r i n g d i g i t a l m a r k e t i n g i s l i k e
o p e n i n g a b u s i n e s s b u t n o t
t e l l i n g a n y o n e . ”

26. WHAT IS
DIGITAL
MARKETING
definition
? Digital marketing is about
engaging users online and helping
brands to connect with customers
“
”

27. Customers are online which
mean companies need to be
online too.
The Importance of Digital Marketing

28. - Enhance interactions
between companies and
users, improving customer
relationship.
- Ease to identify targeted
customers.
- Greater engagement.
Benefits of Digital Marketing
- It’s more affordable than
traditional media.
- Easy to use for small and
medium companies.
- Ease to monitor and analyze
digital campaign with real
time results.

29. Relevant and entertaining
contents are more effective to
increase brand awareness.
Valuable contents go viral on
internet and lead to a successful
digital marketing performance.
Users are inundated with
content everyday, they attention
spans have become shorter.
Content Marketing

30. Digital marketing holds many
opportunities but also
challenges.
Different forms of digital media
and channels are proliferating
rapidly.
Digital Marketing is a FastThing

31. GAINING COMPETITIVE
ADVANTAGESWITH DIGITAL MARKETING
COMPETITIVE
ADVANTAGES

32. Digital marketing is important
both for traditional and digital
companies.
Companies can collect valuable
information and increase their
knowledge about customers and
competitors, in real time.
Digitization of processes and
activities reduces costs.
Gaining Competitive Advantages

33. CUSTOMERS CHANGING
BEHAVIORIN THE DIGITAL ECONOMY
Customers
behavior

34. Unlike traditional media digital
technologies allow users to
self-select their own experience.
Customers are no more passive
users, they are proactive.
Users can interact each others
and influence the perception of
a brand online.
Customers Changing Behavior

35. Degree of Trust in Different Forms of Advertising
Source: “Nielsen Global Online Consumer Survey”

36. Rather than simply “consuming”,
people are becoming also
“producers” of products they like.
Companies can benefit from
“social influencers”.
Prosumers are a big opportunity
for companies: they are effective,
cheap and trustful.
Prosumers

37. How traditional
companies must adapt to
the digital revolution
“ T h e d i g i t a l r e v o l u t i o n i s f a r m o r e
s i g n i f i c a n t t h a n t h e i n v e n t i o n o f
w r i t i n g o r e v e n o f p r i n t i n g . ”
D o u g l a s E n g e l b a r t

38. A NEW WAY
OF DOING
BUSINESS
digital
revolution

39. Traditional business models,
processes end activities are being
transformed by the spread of
new digital technologies.
Digital transformation it’s not
only about changing technology
but changing the way companies
do business and it involves all the
organization.
Digital Revolution

40. - Develop new digital business
models, selling products or
services online.
- Digitize business activities
and processes.
- Improve employees skills
and company culture.
How Adapt to the Digital Revolution
- Digitize the organization,
improving the internal
communication.
- Increase digital marketing
activities.
- Engage with customers
online.

41. Benefits of DigitalTransformation

42. Digital revolution is now.
It affects every task, activity and
process within a company.
Companies must disrupt their
own traditional business model
before competitors do.
A Challenging Opportunity

43. BUSINESS
ORGANIZATION
IN THE DIGITAL ERA
digital
workplace

44. As digital technology evolves
much of the work that was
typically done in an office can be
now completed in a digital
workplace.
Digital technologies have broken
down communication barriers,
improving employees
experience.
Digital Workplace

45. - Attract talent all over the
world.
- Increase employees
productivity.
- Increase employees
satisfaction.
Benefits of Digital Workplace
- Increase employees
retention and engagement.
- Improve communication
within the organization.
- Reduce operating costs.
A research conducted by Deloitte identify the benefits:

46. - Potential misunderstanding.
- Lack the richness of
face-to-face communication.
- Different culture and
backgrounds can create
conflicts among employees
from different part of the
world.
Risks of Digital Workplace

47. conclusion

48. Conclusion
Digital is a new industrial revolution and digital
entrepreneurship represents its core element.
The time to build a digital company is now.

49. Giovanni Conigliaro
THANKYOU