5 things you should be doing with your content strategy but aren't
1.
2. Start a
Conversation
Identify patterns within
device data for predicting
potential failures &
increased uptime.
Show and Tell
Discover value in your
enterprise data lakes or
Hadoop clusters and
leverage it for predictive
analytics
Workforce
Optimization
Optimize real estate space
and workforce experience
by understanding
characteristic patterns
among employees and
occupancy data
Become Fluent
in Data
Uncover correlations and
patterns among
performance and customer
service issues to improve
customer relationships
Focus on the
Here and Now
Based on historical sales
and revenue patterns,
prioritize and target sales
and marketing campaigns to
reach prospects more likely
to purchase
3. 1. Start a conversation; don’t run a campaign
It’s time to ditch your
advertising “campaigns.”
The term is reflective of
an older conception of
marketing - one in which
companies persuade,
cajole and tell consumers
what they want.
7. 3. Choosing a Content Marketing Platform
With the right content
marketing platform,
you can tap into a
network of businesses
and experts that are
there to help you
develop your strategy.
8. 4. Become Fluent in Data
The importance of data to
content strategies cannot be
understated. It’s what gives
you a comprehensive
understanding of your target
market, enabling you to
deploy more nuanced and
effective pieces of content
with a greater chance of
success.
9. DATA IS NOT STATIC. Customers’ desires and
opinions are continually changing in response to
trends, events and new technologies. As such,
measuring this information is an ongoing project.
10. DATA IS NOT STATIC. Customers’ desires and opinions are continually changing
in response to trends, events and new technologies. As such, measuring this
information is an ongoing project.
FOLLOW THE DATA TRAIL. What seems like
crumbs of information can become your next great
conversation.
11. DATA IS NOT STATIC. Customers’ desires and opinions are continually changing
in response to trends, events and new technologies. As such, measuring this
information is an ongoing project.
FOLLOW THE DATA TRAIL. What seems like crumbs of information can become
your next great conversation.
DON’T FORGET YOUR TOOLS. You cannot collect
and effectively analyze customer and industry data
without technology, specifically an advanced
content marketing platform.
12. Focus on Your Target Audience
.
Analyze Data
Partner with a Network of Experts
5. Focus on the here and now
14. What We Do
Noosh helps enterprises deliver on Content
Marketing game plans by streamlining operations
and enabling collaboration with vendors.
Our products and Marketing Service Partner
solutions manage digital and print assets, cost
structures, budgets, procurements, projects, and
team interaction using an integrated cloud-based
approach.