The website should deliver a straightforward message about the company's capabilities at a high level while allowing drill down to specifications. The interface needs to allow quick and easy lead collection and impress users by showcasing a variety of projects in a context-driven way, delivering proof of all the company's achievements.

1. UX Core Values
• The website should deliver a straightforward message about what the company
does and what its specialties
• The level of details should reflect both high level capabilities and low level drill down
to specifications.
• The interface should allow quick and easy lead collection for follow ups.
• The website should deliver a message of a company that can handle big challenges
• The interface will allow a context driven showcase, in a way that will allow the user
to be impressed by a variety and depth of projects
• Website will deliver proof for all the companies capabilities and achievements