#MktgKickstart Tool Kit it's a great document to manage your twitter professional account.

1. #MktgKickstart Tool Kit
LET’S GET STARTED
Invest in the growth of your business by making small
changes to your Twitter presence that can lead to
big results.
We’ve put together this tool kit to help you focus on getting
the most out of your profile, planning content, and finally,
writing Tweets that excite followers.
business.twitter.com | @TwitterSmallBiz

2. Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
Business
Business
Business
Checklist
1. UPDATE PROFILE PHOTOS
Put your business’s best face forward by refreshing
profile photos to feature your latest logo and products.
TIP: Keep things consistent by using photos that
complement your business website.
2. UPDATE BIO DESCRIPTION
Give people a compelling reason to follow
your business with a clear and informative
bio description.
TIP: Don’t forget to include your website URL,
store hours and/or contact information.
3. INTEGRATE @USERNAME
Let the world know you’re open for business by
integrating your @username across online and
offline collateral like business cards or store signage.
TIP: Include Follow and Tweet buttons on your website
to drive exposure.
Practice makes perfect, but it doesn’t have to take up all your time. We’ve compiled
a simple checklist of easy tactics to employ now to revamp your Twitter presence.
4. INCORPORATE PHOTOS & VIDEOS
Don’t let words do all the talking. Tell a visually
rich story by incorporating photos and videos into
your Tweets.
TIP: Use a horizontal image with a 2:1 aspect ratio for
photos to show up completely in timeline Tweet previews.
5. CREATE A CONTENT CALENDAR
Stay organized and anticipate upcoming holidays by
creating a content calendar.
TIP: You can now schedule your Tweets ahead of time by
logging into ads.twitter.com.

3. Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
Business
Business
Business
Content Calendar
Use this calendar to help you plan your monthly
Tweet content. To get you started, we’ve included a
few Tweet templates for each month. Just type directly
into the blank fields using the hints we’ve provided and
save the document as a PDF.
Remember, these are simply ideas to get the creative juices
flowing. Add your own spin to let your business’s unique
personality shine through.
business.twitter.com | @TwitterSmallBiz

4. Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
Business
Business
Business
April 2014
23 24 2 3 5
26
17 1916
23 2421
1413
6 8 10 11
28 2927 1 2 3
Tweet Templates
April 1st
Happy April Fools’ Day.
See sample template.
April 4th
Post a photo that highlights one
of your team members.
April 7th
Share an interesting article about
your industry.
April 9th
Tweet how you’re working with
others to support the community.
See sample template.
April 12th
Tweet about a special promotion.
See sample template.
April 15th
Tax Day - Ask followers what they are
treating themselves to after submitting
their taxes.
April 18th
Give followers a hand by
sharing a helpful tip.
April 20th
Easter
April 22nd
Happy Earth Day - Share how
you’re taking part in preserving
our beautiful planet or provide
tips to get people involved.
April 25th
Follow Friday - Highlight your
favorite tweeters.
April 30th
Pose a question to your
followers and respond to their
Tweets e.g. “What products
would you like to see more of?”
#FF

5. Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
Business
Business
Business
May 2014
27 28 29 30 32
1714 16
22 2318 20
12 13
4 8 107
27 29 30 3125
Tweet Templates
May 1st
TV Season Finale Month - Tweet
which finale you can’t wait to watch
and get followers to chime in.
May 5th
Cinco De Mayo - Offer exclusive
discounts and ask followers how
they are celebrating.
May 6th
National Teacher’s Day - Express
appreciation for teachers and offer
them a special promotion.
May 9th
#FF (Follow Friday) - Highlight your
business partners and colleagues.
May 11th
Happy Mother’s Day - Ask followers
to share a photo of the special mom
in their life and then retweet your
favorites.
May 15th
#TBT (Throwback Thursday) -
Reminisce with your followers by
sharing your first Tweet.
May 19th
Share a motivational quote
from a well-known individual
that aligns with your business
values.
May 21st
Trivia - Ask followers to guess
the answer to a question like
the year your business opened.
May 24th
Tweet a fun fact about one
of your employees that
showcases their unique talents.
May 26th
Memorial Day - Take a moment
to honor those who have
served in our armed forces and
share what the holiday means
to your business.
May 28th
Share your favorite tips from
an industry-related article
throughout the day. Remember
to cite the source.
#FF
#TBT
6 May 2014

6. Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
Business
Business
Business
June 2014
71 3 4
2118 20
27 2822 23 24
16
8 9 11 13
29 30
Tweet Templates
June 2nd
Tweet about a community event or
fundraiser that you’re attending or
supporting.
June 5th
World Environment Day - Share tips
on how to conserve resources and
preserve the environment.
June 6th
National Donut day - Treat employees
and customers to some donuts and
post your pics.
June 10th
Tweet gift ideas that followers can
buy for Father’s Day
June 12th
FIFA World Cup Kick Off - Root for
your favorite team and ask followers
to share theirs.
June 14th
Flag Day - Share a fun fact about
the U.S. flag.
June 15th
Happy Father’s Day - Tweet a
photo or story of the dads and
role models that have been
meaningful to your business.
June 17th
Pose a question to followers
and incorporate their
responses into a future offer
e.g. “What kind of promotion
would you want to see?”
June 19th
#TBT (Throwback Thursday):
Post a photo from your
business’s opening day, first
customer or logo/product.
June 25th
Happy Hump Day - Celebrate
with a Flock to Unlock offer
for followers.
June 26th
NBA Draft - Take a poll of who
your followers want to be the
#1 draft pick.
1 2 3 4 5
#TBT

7. Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
Business
Business
Business
July 2014
1 3 5
19
2524 2621 22
13 15 17
6 7 9 10 12
28 29 30
Tweet Templates
July 2nd
Tweet out tips for summer travel,
staying cool, conserving energy
and more to engage in relevant
conversations with followers.
July 4th
Happy Independence Day - Ask
followers to share how they are
sporting the red, white and blue.
July 8th
Take a Vine video to highlight new
seasonal inventory.
July 10th
#FF (Follow Friday) - Highlight an
industry expert or influencer who
offers helpful advice.
July 14th
Feature an employee of the week by
posting their photo and the reasons
why they deserve a shout-out.
July 16th
Retweet a positive @mention or
customer review.
July 18th
Treat followers to a Twixclusive
- an exclusive discount on
Twitter that your followers
can’t find anywhere else.
July 20th
National Ice Cream Day -
Tweet a photo of how your
team is indulging in the
sweet treat.
July 23rd
Retweet an interesting article
about your industry
or community.
July 27th
Parents’ Day - Share the best
advice your parents gave you
about running a small business.
July 31st
Ask your followers how they
are preparing for the upcoming
back-to-school rush.
1
3029
2
#FF

8. Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
Business
Business
Business
Resources
Here are additional resources to help your business make the most of Twitter.
• For tips, best practices and success stories, visit business.twitter.com.
• For the latest news and insights, visit blog.twitter.com/small-business.
• Watch our videos to see how to unlock the value of Twitter today.
• Find out how Twitter followers benefit your business in our Customer Insights White Paper.
• Learn how to drive immediate actions from your followers with our Direct Response Guide.