1. CO-IGNITION AND PLATFORM PEOPLE
JUNE 2015 – SEPTEMBER 2015
GIANLUCA NOCENT
@00382323
BUSINESS
INNOVATION
PROJECT -
INTERNSHIP

2.  Location: Rutherford House, Birchwood Park, Warrington
(2 and ½ months internship)
Chadwick House, Birchwood Park, Warrington
(last week internship)
 Employees: 12 (3 Co-Ignition, 6 Platform People, 3 both)
 Established in: July 2010 – February 2011 (Platform People)
April 2015 (Co-Ignition)
 Services: Online recruitment facilitator (Co-Ignition)
Advisory, Financial Business Resourcing (Plat. People)
Location and general information

3.  Mission: - Co-Ignition: change the shape of recruitment to better
support companies wanting to employ new staff
- Platform People: offer a very specialist, high standard
consultancy/recruitment service to major
financial services organisations.
 Main Activities: - Co-Ignition: Platform development and promotion,
marketing, database creation of employers
and recruiters, market research, meetings
- Platform People: client pipeline creation, CV parsing
industry research, marketing activity, social
network, phone enquiries
Main Activities and Mission

4. How is recruitment generally?
Time demanding
Expensive
Complicated

5. Co-Ignition for Employers

6.  Value Proposition
- Preferential online supply channel that joins employers and recruiters to
facilitate resourcing
- Makes the research simpler and broader, based on best rating agencies
able to provide the desirable level of quality
- Anonymity maintained until the company accepts to interact with a
specific recruitment agent
- Traceability and integrity secured during the whole process to avoid any
possible issue.
Co-Ignition Overview
WHY
•Recruitment is:
•too expensive
•too long
•wrong
candidates
HOW
•Passive
candidates to
be found
•Talent
•Cultural fit
WHAT
•Global
Crowdsourcing
•Talent platform
•Free, fast and
better quality

7. Benefits - Able to fill permanent, temporary
and contract roles, potentially in
any business sector, background,
country or language
- Save cost: completely free from
registration to publication of
vacancies, pay only when you
hire, refund or free replacement in
case of failure
- Save time: Few minutes to create
a vacancy, 19 days to fill a role on
average
- Quality is ensured: work with the
best agencies, pre-screen the
candidates

8. Co-Ignition for Recruiters

9. Recruitment with Co-Ignition
Time Saving
Cheaper
Quality Candidates

10.  Features and benefits:
- Provide smart, effective solutions for financial services and
investment platform market
- Advisory: helps improving market ability, reducing rework, accessing
to operational know-how and delivery expertise
- Resourcing: helps to find the right people, by fully understanding the
market and knowing the talented individuals who operate in it
- Due Diligence: helping select the correct platform for your customers,
the correct managerial figures to work with your company and
ensuring Financial Conduct Authority (FCA) compliance
Platform People Overview

11.  Working period: 23/6/2015 to 18/9/2015 (3-months internship)
 Every week from Tuesday to Thursday, from 9.15 to 17.15
 Co-Ignition: Market Researcher (2 months)
Tasks: - online research (employers and recruiters)
- job board applications (Captain Co-Ignition)
- data collection (spreadsheets, marketing campaign)
- telemarketing and email marketing
- marketing meetings (brainstorming, sum up)
 Platform People: Candidates Screening (1 month)
Tasks: - online research (candidates)
- intranet database building
- applicants sum up spreadsheet
My position and Tasks

12. Challenges
•First experience in marketing and market research sectors
•Opportunity to utilise my theoretical background and
willingness to test my capabilities in a new environment
Lack of Experience
•Opportunity to work on a project and assist my co-workers in
their job
•Provide support whenever I am needed and for whatever
kind of activity
•Avoid any disruption or hindrance to my colleagues
Be reliable and
trustable
•Afraid that lack of experience may affect my performances
•Do what is required, to accomplish the best outcomes
•Do appropriate research, tailored to the project and utilise
the appropriate tools indicated by my more experienced
colleagues
Achieve relevant
results

13.  Generic competences:
- Be professional, creative, formal and simple
- Organise my activities to a high standard
- Set a timeline and daily goals to make my job easier and more
satisfying
- Don’t be afraid of training or missing competences, this is natural at the
beginning
- Learning by doing, as well as by observing
 Business/marketing/market research competences:
- Always keep a record of what I have done and achieved
- Learned how important constant brainstorming is (start-up)
- Working environment has a totally different perspective than university,
practical experience in running a business gives individual abilities that
could not be studied
Learning Outcomes

14.  Environment:
- Amazing location
- Nice, clean and modern office
- All the necessary instruments are available and fully operational
 Colleagues:
- Well-trained and experienced
- Friendly
- Helpful
- Respectful
- Have confidence in my capabilities and assign me increasingly complex tasks
In this context, the work activity can only be performed to the best!
Organisation Evaluation

15.  Co-Ignition:
(corporate)
 Platform People: - 407 new candidates added to the intranet from
(individual) my research and their CVs parsed
- 90 existing candidates position and CVs
updated on the intranet
Internship Results and Achievements
62 employers
registered
39 recruiters
registered
30 live
vacancies on
the platform
Start
23/6
76 employers
registered
80 recruiters
registered
55 live
vacancies on
the platform
2 successfully
filled positions
End
18/9

16.  Make the marketing activity more varied to increase awareness and
interest on the product
 Try different kind of approaches to get clients’ attention
 Train all staff members on both Co-Ignition and Platform People, so they
can be movable in case of necessity and everybody can learn
transferrable skills
 Increase staff numbers by 1 or 2 units to attain more extensive results
and more rapid growth
 Call staff meetings more frequently for more face-to-face interaction,
ideas collection/implementation and results summary (especially Co-
Ignition)
Proposals and Recommendations

17.  Platform People is a healthy business and Co-Ignition team
has many good ideas for its future development
 The results obtained during my internship have been
outstanding and my personal growth has been remarkable
 It has been an experience which I would do again
immediately
Conclusion

18. ANY QUESTIONS?
THANKS FOR YOUR ATTENTION