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Samsung cannot beat Apple using
                                                   clever advertising campaigns
 Apple vs Samsung Brand Buzz Score following Samsung’s ‘Next Big Thing’ campaign


                                                                     Samsung briefly generates more buzz


                                                                                                     le?
                                                                       than Apple but fails to sustain it


                                                                                                  pp
                                  40


                                                                                                tA
YouGov Brand Buzz Score (index)




                                  30

                                                                                         n gb ea
                                                           S am su
                                     c an
                                  20



H                                 ow
                                  10
                                                                    Samsung launches it’s
                                                                  ‘Next Big Thing’ campaign
                                   0
                                  Oct 3 2011   Oct 21 2011 Nov 8 2011 Nov 26 2011 Dec 14 2011                      Jan 1 2012     Jan 19 2012


                                                          Apple                                                Samsung

                                                              source: mobileYouth via YouGov BrandIndex 2012




                                                                                               MOBILEYOUTH                                  ®
                                                                                                    youth marketing mobile culture since 2001

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[mobileYouth] Chart - How can Samsung beat Apple?

  • 1. Samsung cannot beat Apple using clever advertising campaigns Apple vs Samsung Brand Buzz Score following Samsung’s ‘Next Big Thing’ campaign Samsung briefly generates more buzz le? than Apple but fails to sustain it pp 40 tA YouGov Brand Buzz Score (index) 30 n gb ea S am su c an 20 H ow 10 Samsung launches it’s ‘Next Big Thing’ campaign 0 Oct 3 2011 Oct 21 2011 Nov 8 2011 Nov 26 2011 Dec 14 2011 Jan 1 2012 Jan 19 2012 Apple Samsung source: mobileYouth via YouGov BrandIndex 2012 MOBILEYOUTH ® youth marketing mobile culture since 2001

Notas do Editor

  1. \n