1.
‫زاده‬‫ﻏﺎﻧﻢ‬ ‫ﻧﺎﺻﺮ‬
‫درآﻣﺪی‬ ‫ﻫﺎی‬‫ﻣﺪل‬ ‫ﺑﻪ‬ ‫روﯾﮑﺮدی‬
‫اﺳﺘﺎرﺗﺎﭘﯽ‬ ‫اﮐﻮﺳﯿﺴﺘﻢ‬ [‫ﮐﻨﻮﻧﯽ‬ ‫]ﺷﺮاﯾﻂ‬ ‫در‬
BusinessOfSoftware.ir

2.
@ghanemzadeh

3.
‫اﺳﺘﺎرﺗﺎپ‬ ‫ﯾﮏ‬ ‫ی‬‫ﻣﺮﺣﻠﻪ‬ ‫ﺳﻪ‬

4.
‫ﻗ‬‫ﯿ‬‫ﺎ‬‫س‬‫ا‬‫ﻟ‬‫ﻒ‬‫ﺑ‬‫ﺮ‬‫ا‬‫ی‬‫ب‬‫ﺧ‬‫ﻮ‬‫د‬‫ر‬‫ا‬‫ﺑ‬‫ﯿ‬‫ﺎ‬‫ن‬‫ﮐ‬‫ﻨ‬‫ﯿ‬‫ﺪ‬.‫ﻣ‬‫ﺜ‬‫ﻞ‬:
‫ﯾ‬‫ﻮ‬‫ﺗ‬‫ﯿ‬‫ﻮ‬‫ب‬=‫ﻓ‬‫ﻠ‬‫ﯿ‬‫ﮑ‬‫ﺮ‬‫ﺑ‬‫ﺮ‬‫ا‬‫ی‬‫و‬‫ﯾ‬‫ﺪ‬‫ﺋ‬‫ﻮ‬‫ﻫ‬‫ﺎ‬
‫ﻣ‬‫ﻔ‬‫ﻬ‬‫ﻮ‬‫م‬‫ﺳ‬‫ﻄ‬‫ﺢ‬‫ﺑ‬‫ﺎ‬‫ﻻ‬
‫و‬‫ﯾ‬‫ﮋ‬‫ﮔ‬‫ﯽ‬‫ﻫ‬‫ﺎ‬‫ی‬‫ﻣ‬‫ﺸ‬‫ﺘ‬‫ﺮ‬‫ﯾ‬‫ﺎ‬‫ن‬‫ا‬‫ﯾ‬‫ﺪ‬‫ه‬‫آ‬‫ل‬‫ﺧ‬‫ﻮ‬‫د‬‫ر‬‫ا‬‫ﻟ‬‫ﯿ‬‫ﺴ‬‫ﺖ‬‫ﮐ‬‫ﻨ‬‫ﯿ‬‫ﺪ‬.
‫ﭘ‬‫ﺬ‬‫ﯾ‬‫ﺮ‬‫ﻧ‬‫ﺪ‬‫ﮔ‬‫ﺎ‬‫ن‬‫آ‬‫ﻏ‬‫ﺎ‬‫ز‬‫ﯾ‬‫ﻦ‬
Lean Canvas is adapted from The Business Model Canvas (http://www.businessmodelgeneration.com)
This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
‫ﭼ‬‫ﯿ‬‫ﺰ‬‫ی‬‫ﮐ‬‫ﻪ‬‫ﻧ‬‫ﻤ‬‫ﯽ‬‫ﺗ‬‫ﻮ‬‫ا‬‫ﻧ‬‫ﺪ‬‫ﺑ‬‫ﻪ‬‫آ‬‫ﺳ‬‫ﺎ‬‫ﻧ‬‫ﯽ‬‫ﺧ‬‫ﺮ‬‫ﯾ‬‫ﺪ‬‫ا‬‫ر‬‫ی‬‫ﯾ‬‫ﺎ‬‫ﮐ‬‫ﭙ‬‫ﯽ‬‫ﺷ‬‫ﻮ‬‫د‬.‫ر‬‫ا‬‫ه‬‫ﺣ‬‫ﻞ‬‫ﻣ‬‫ﻤ‬‫ﮑ‬‫ﻦ‬‫ﺑ‬‫ﺮ‬‫ا‬‫ی‬‫ﻫ‬‫ﺮ‬‫ﻣ‬‫ﺴ‬‫ﺎ‬‫ﻟ‬‫ﻪ‬‫ر‬‫ا‬‫ﺑ‬‫ﯿ‬‫ﺎ‬‫ن‬‫ﮐ‬‫ﻨ‬‫ﯿ‬‫ﺪ‬.
‫ﺑ‬‫ﺮ‬‫ﮔ‬‫ﺮ‬‫د‬‫ا‬‫ن‬‫ﭘ‬‫ﺎ‬‫ر‬‫ﺳ‬‫ﯽ‬‫ا‬‫ز‬www.LeanStartup.ir
3-1‫ﻣ‬‫ﺴ‬‫ﺎ‬‫ﻟ‬‫ﻪ‬‫ﻣ‬‫ﻬ‬‫ﻢ‬‫ﺗ‬‫ﺮ‬‫ر‬‫ا‬‫ﻓ‬‫ﻬ‬‫ﺮ‬‫ﺳ‬‫ﺖ‬‫ﮐ‬‫ﻨ‬‫ﯿ‬‫ﺪ‬.
‫ﻋ‬‫ﺪ‬‫د‬‫ﻫ‬‫ﺎ‬‫ی‬‫ﮐ‬‫ﻠ‬‫ﯿ‬‫ﺪ‬‫ی‬‫ﮐ‬‫ﻪ‬‫ﺑ‬‫ﻪ‬‫ﺷ‬‫ﻤ‬‫ﺎ‬‫ﻣ‬‫ﯽ‬‫ﮔ‬‫ﻮ‬‫ﯾ‬‫ﻨ‬‫ﺪ‬
‫ﮐ‬‫ﺴ‬‫ﺐ‬‫و‬‫ﮐ‬‫ﺎ‬‫ر‬‫ﺗ‬‫ﺎ‬‫ن‬‫ﭼ‬‫ﮕ‬‫ﻮ‬‫ﻧ‬‫ﻪ‬‫ﭘ‬‫ﯿ‬‫ﺶ‬‫ﻣ‬‫ﯽ‬‫ر‬‫و‬‫د‬‫ر‬‫ا‬‫ﻟ‬‫ﯿ‬‫ﺴ‬‫ﺖ‬‫ﮐ‬‫ﻨ‬‫ﯿ‬‫ﺪ‬.
‫ﭘ‬‫ﯿ‬‫ﺎ‬‫م‬‫ﯾ‬‫ﮕ‬‫ﺎ‬‫ﻧ‬‫ﻪ‬،‫ر‬‫و‬‫ﺷ‬‫ﻦ‬‫و‬‫ﮔ‬‫ﯿ‬‫ﺮ‬‫ا‬‫ﮐ‬‫ﻪ‬‫ﺑ‬‫ﯿ‬‫ﺎ‬‫ن‬‫ﻣ‬‫ﯽ‬‫ﮐ‬‫ﻨ‬‫ﺪ‬
‫ﭼ‬‫ﺮ‬‫ا‬‫ﺷ‬‫ﻤ‬‫ﺎ‬‫ﻣ‬‫ﺘ‬‫ﻔ‬‫ﺎ‬‫و‬‫ت‬‫ﻫ‬‫ﺴ‬‫ﺘ‬‫ﯿ‬‫ﺪ‬‫و‬‫ا‬‫ر‬‫ز‬‫ش‬‫ﺗ‬‫ﻮ‬‫ﺟ‬‫ﻪ‬‫ر‬‫ا‬‫د‬‫ا‬‫ر‬‫ﯾ‬‫ﺪ‬.
‫ﻣ‬‫ﺸ‬‫ﺘ‬‫ﺮ‬‫ﯾ‬‫ﺎ‬‫ن‬‫و‬‫ﮐ‬‫ﺎ‬‫ر‬‫ﺑ‬‫ﺮ‬‫ا‬‫ن‬‫ﻫ‬‫ﺪ‬‫ف‬‫ﺧ‬‫ﻮ‬‫د‬‫ر‬‫ا‬‫ﻟ‬‫ﯿ‬‫ﺴ‬‫ﺖ‬‫ﮐ‬‫ﻨ‬‫ﯿ‬‫ﺪ‬.
‫ر‬‫ا‬‫ه‬‫ﺧ‬‫ﻮ‬‫د‬‫ﺑ‬‫ﻪ‬‫ﻣ‬‫ﺸ‬‫ﺘ‬‫ﺮ‬‫ﯾ‬‫ﺎ‬‫ن‬‫ر‬‫ا‬‫ﺑ‬‫ﯿ‬‫ﺎ‬‫ن‬‫ﮐ‬‫ﻨ‬‫ﯿ‬‫ﺪ‬.
)‫د‬‫ر‬‫و‬‫ﻧ‬‫ﮕ‬‫ﺮ‬‫ا‬،‫ﺑ‬‫ﺮ‬‫و‬‫ﻧ‬‫ﮕ‬‫ﺮ‬‫ا‬(
‫ﻫ‬‫ﺰ‬‫ﯾ‬‫ﻨ‬‫ﻪ‬‫ﻫ‬‫ﺎ‬‫ی‬‫ﺛ‬‫ﺎ‬‫ﺑ‬‫ﺖ‬‫و‬‫ﻣ‬‫ﺘ‬‫ﻐ‬‫ﯿ‬‫ﯿ‬‫ﺮ‬‫ﺧ‬‫ﻮ‬‫د‬‫ر‬‫ا‬‫ﻟ‬‫ﯿ‬‫ﺴ‬‫ﺖ‬‫ﮐ‬‫ﻨ‬‫ﯿ‬‫ﺪ‬. ‫ﻣ‬‫ﻨ‬‫ﺎ‬‫ﺑ‬‫ﻊ‬‫د‬‫ر‬‫آ‬‫ﻣ‬‫ﺪ‬‫ﺧ‬‫ﻮ‬‫د‬‫ر‬‫ا‬‫ﻟ‬‫ﯿ‬‫ﺴ‬‫ﺖ‬‫ﮐ‬‫ﻨ‬‫ﯿ‬‫ﺪ‬.
‫ﻣ‬‫ﺴ‬‫ﺎ‬‫ﻟ‬‫ﻪ‬ ‫ر‬‫ا‬‫ه‬‫ﺣ‬‫ﻞ‬ ‫ا‬‫ر‬‫ز‬‫ش‬‫ﭘ‬‫ﯿ‬‫ﺸ‬‫ﻨ‬‫ﻬ‬‫ﺎ‬‫د‬‫ی‬‫ﯾ‬‫ﮑ‬‫ﺘ‬‫ﺎ‬ ‫ﺑ‬‫ﺮ‬‫ﺗ‬‫ﺮ‬‫ی‬‫ﻣ‬‫ﻄ‬‫ﻠ‬‫ﻖ‬ ‫ﺑ‬‫ﺨ‬‫ﺶ‬‫ﻣ‬‫ﺸ‬‫ﺘ‬‫ﺮ‬‫ﯾ‬‫ﺎ‬‫ن‬
‫ﺳ‬‫ﻨ‬‫ﺠ‬‫ﻪ‬‫ﻫ‬‫ﺎ‬‫ی‬‫ﮐ‬‫ﻠ‬‫ﯿ‬‫ﺪ‬‫ی‬ ‫ﮐ‬‫ﺎ‬‫ﻧ‬‫ﺎ‬‫ل‬
‫ﺳ‬‫ﺎ‬‫ﺧ‬‫ﺘ‬‫ﺎ‬‫ر‬‫ﻫ‬‫ﺰ‬‫ﯾ‬‫ﻨ‬‫ﻪ‬‫ﻫ‬‫ﺎ‬ ‫ﺟ‬‫ﺮ‬‫ﯾ‬‫ﺎ‬‫ن‬‫د‬‫ر‬‫آ‬‫ﻣ‬‫ﺪ‬
‫ا‬‫ﯾ‬‫ﻨ‬‫ﮑ‬‫ﻪ‬‫ا‬‫ﯾ‬‫ﻦ‬‫ﻣ‬‫ﺴ‬‫ﺎ‬‫ﻟ‬‫ﻪ‬‫ﻫ‬‫ﺎ‬‫ا‬‫ﻣ‬‫ﺮ‬‫و‬‫ز‬‫ﭼ‬‫ﮕ‬‫ﻮ‬‫ﻧ‬‫ﻪ‬‫ﺣ‬‫ﻞ‬‫ﺷ‬‫ﺪ‬‫ه‬‫ا‬‫ﻧ‬‫ﺪ‬‫ر‬‫ا‬‫ﻟ‬‫ﯿ‬‫ﺴ‬‫ﺖ‬‫ﮐ‬‫ﻨ‬‫ﯿ‬‫ﺪ‬.
‫ﺟ‬‫ﺎ‬‫ﯾ‬‫ﮕ‬‫ﺰ‬‫ﯾ‬‫ﻦ‬‫ﻫ‬‫ﺎ‬‫ی‬‫ﻣ‬‫ﻮ‬‫ﺟ‬‫ﻮ‬‫د‬
‫ﺑ‬‫ﻮ‬‫م‬‫ﻧ‬‫ﺎ‬‫ب‬

5.
‫درآﻣﺪی‬ ‫ﺟﺮﯾﺎن‬
‫درآﻣﺪی‬ ‫ﻣﺪل‬

6.
The Myth of Free
in Silicon Valley

7.
Paid >> Free

8.
Free Trial Freemium Free>>
Market Size Matters
1,000,000,000X100,000,000X10,000,000X

9.
Revenue
Jan Feb Mar April May June July
from Free to Freemium
Revenue
Model
Changed

10.
Revenue
Bahman Esfand Farvardin Ordibehesht Khordad Tir
Revenue
Model
Changed
from Freemium to Free Trial
2.5X

11.
Winning
strategy
— Ann Miura-Ko, Floodgate
≠ Not to lose
strategy

12.
— Gary Vee
“The key to any tactic is to provide more value to the other person.”

13.
@ghanemzadeh
BusinessOfSoftware.ir