1) The document discusses Lean startup methodology and building products using an MVP approach, emphasizing learning over optimization.
2) It provides advice on articulating problems, conducting interviews, building demos cheaply, measuring quantitatively, and adjusting based on learning.
3) The document advocates maximizing learning per time unit through this iterative process over seeking outside funding or perfecting solutions without validation.
3. Where I come from
- Slovenia
- 4 spin outs
- 500s and YC investors
- interested in top people (dev, design, product owners)
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4. Slovenia vs Iran
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- 2 m population
- 20,273 km2
- 101/km2
- $23,702 nom. GDP
- 3m tourists/year
- 77 m population (38x)
- 1,648,195 km2 km2 (80x)
- 48/km2 (0.5x)
- $5,193 nom. GDP (0.2x)
- 2m tourists/year (0.6x)
8. Lifestore - Plugger
- service for Ericsson
- built telco style
- expensive exercise to find what users want
- we were extremely lucky that is succeeded
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9. Toshl
- hobby product
- technology, design and usability exercise
- success, due to Lean and MVP approach
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10. Groove Racer
- hobby product
- technology, design and revenue exercise
- complete revenue fail
- until! We launched it on mobile and very lean
!
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11. Toonia
- hobby product
- technology, design, brand exercise
- to follow Toshl’s path
- very lean
!
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12. Building a product
- is crazy expensive
- is crazy difficult
- has high failure rate
!
- YOLO!
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13. What is Lean stuff?
- maximization of learning per time unit
- Eric Ries - mastermind
- Steve Blank - another mastermind
- Ash Maurya - realist
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14. 3 chunks of product dev
- problem worth solving?
- MVP
- scaling, finding cookie cutter
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19. Canvas magic
- constantly update it
- simplify it (Lean canvas is simple enough)
- seriously, write it down on a whiteboard
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Problem
Solution
Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Burn rate Revenue
20. What is UVP?
- always target early adopters
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Problem
Solution
Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Burn rate Revenue
21. Unfair advantage?
- something that cannot be copied over night
- usually people or knowhow
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Problem
Solution
Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Burn rate Revenue
22. Channels/Marketing?
- push vs pull
- free vs paid
- direct vs automated
!
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Problem
Solution
Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Burn rate Revenue
23. Pricing?
- pricing is black magic science
- pricing defines your product more than you think
- revenue models (pricing plans, up front, in-app...)
!
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Problem
Solution
Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Burn rate Revenue
24. What about freemium?
- lean approach is about learning first
- freemium delays learning
- low conversion, long validation, wrong metric
- free users are not free
- but!!!!
!
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Problem
Solution
Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Burn rate Revenue
25. Go out. And interview
- do it constantly (all phases)
- talk to opinion makers, clients, Joe
- write down their remarks!!!
- do not stop until you get bored to death
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26. Learn
- Lean = Learn
- maximize learning by bold decisions, not optimization
- learn by measure (clear measure goals)
- learn by talk
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27. Ultimate pipeline
- look at the ugly looking bubbles above
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Articulate
problem
Interview with
problem
Learn
and adjust
Build demo
(as cheaply as
possiblle)
Interview with
demo
Learn and
adjust
Build and
deploy MVP
Interview with
MVP
Start
measuring
(quantitatively)
Learn and
adjust
Build 2.0
Cookie
cutter
28. Outside money is...
- plan A?
- plan Z?
- you want to learn
- investor wants to grow
- investors force you to refocus, they slow you down...
!
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29. What is bootstrap?
- not self funding!
- funding with customer revenues
!
- bootstrap rules
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30. Note to yourself
- lean is about learning
- lean is about higher chance of success
!
- lean cannot be followed directly
!
!
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