These are the slides from the NP and Social Media workshop at the UNF Nonprofit Management Conference, September 23, 2011. This is an introduction to some of the widely used social media platforms.

1. Nonprofits & Social Media Presented by: Georgette Dumont, Ph.D. Sponsored by:

2. Introductions Georgette (Gette) Dumont, Ph.D. BA, Communication Studies, RWU MPA, BSC Ph.D., Political Science, NIU Study NPOs’ adoption of internet technologies Consultant for nonprofits Study social media adoption and use

3. Objectives for today Common understanding of Social Media Importance of align SM strategy with mission & goals Benefit of using a mix of Web 2.0 tools Introduction to common social media & social networking sites Facebook LinkedIn Google (+ and places) Twitter Blogger/Wordpress

4. Social Media

5. Social Media Inclusive Dynamic Relationships Promoting ideas, attitudes and behaviors.

6. Social Media (SM) Brings traditional media online Traditional Media ‘New’ Media Television Newspapers Radio Mail Brochures Community groups/associations /word-of-mouth/chatting Newsletters Online Video Online news papers Podcasts E-mail Websites – plus! Online social networking communities E-newsletters

8. Mainly one-way communication

9. Ability to control content

10. One-to-many communication

11. 2000s

12. Web 2.0/ Social media

13. One-to-one, one-to-many, many-to-many communication

14. Individuals can broadcast to the world

15. Open participation

16. Decreases costs of communicating

18. Benefits of SM – Duval County, FL

20. Wikipedia/Wikis

21. Social Bookmarking

22. Google Reader

23. Delicious

24. Video/Photo Sharing

25. You Tube (video)

26. Flicker

27. Picasa

28. Virtual Worlds

30. Utilizing Social Media Make a plan and have realistic goals Construct a social media policy Align social marketing strategy with org’s mission, programs, and goals Define your audience – there is no general public Where are they online? What groups/networks are they involved in? Link your social media tools to each other

31. But how do I start? Listen… to your board Listen… to your volunteers Listen… to your members Listen… to your donors Listen… to your supporters Listen… to you advocates Listen… to similar organizations Listen… to topical current events Listen… online

32. Listening tools Google Alerts What’s being said online about Your org Your cause Social Media Groups (discussed soon…)

33. Social Media Plan How can SM help achieve program goals (and ultimately the mission)? Involve stakeholders in developing ideas Get the Board on board Decide how to measure your ROI (Return on Investment) Start small – don’t take on too much!

34. Social Media Alignment

35. Framing Social Media Define your goals Identify your audience Target the message SWOT analysis of best tool(s) to use Implement Measure Adjust

36. Finding your Audience Listen.. to what they are saying Ask… where they go online Observe … where they are

37. Social Media Marketing Tools

38. Email Target the message Keep it short Scannable Use links! End with org’s tag line

39. E-newsletter Short blubs with a … read more link Links to org’s Web site Link multi-media Use visuals whenever appropriate Target audiences – may want more than one e-newsletter

41. Easily to navigate

42. Keep it interesting!

43. Content is key

44. Use multi-media tools

45. Video

46. Audio/Podcasts

48. Keep followers updated on news

49. Link to interesting topics/sites

52. Social Networking Can help accomplish goals Increasing visibility Raise awareness of issues dear to your org. Easy way to share information Coordinate supporters Get ideas and feedback Share news/information/videos/ etc.

54. Personal profiles

55. Organization profiles

56. References

60. Good to find similar organizations

61. Strengthen existing relationships & build new ones

66. Same basics as Facebook

72. 140 character maximum “tweets”

73. Groups

76. Google Places Add you business Location Reviews Do same on Four Squares

79. Upload video

80. Users rate it

81. Comment section

84. Next steps...

85. Now Build your social media presence Make sure your supporters know you are out there Email signature Newsletters Web site Brochures Volunteers ‘Friend’ them They can be a fan of your cause Write about their experiences

86. Next Align tools with mission, objectives, and goals ID where your stakeholders are Build authentic relationships Decide best ROI measurements Collect data Revise and refine

87. Things to remember Social media are tools – not products Mission/goal/social media alignment is crucial Need to interact!!! Develop a complimentary mix of tools Target your audience Consistency in message and promotion

88. Questions

89. Further reading: Books Social Media for Social Good, 2011 Managing Technology to Meet Your Mission, 2009 Social Media Marketing: An Hour a Day, 2009 Web sites/blogs Nonprofit Organizations: http://nonprofitorgs.wordpress.com Beth’s Blog: http://www.bethkanter.org/ Nonprofit Technology Network www.nten.org Nonprofit News Online http://news.gilbert.org/ Tech Soup http://www.techsoup.org/ Nonprofit Technology News http://www.nptechnews.com/

90. Thank you!