Delivered by Helen Botrill

1. Stand out on Social Media
Helen Bottrill

3. What is Get Up to Speed?
• Fully funded business and community support alongside roll-out
of superfast broadband
• Helping to ensure we all make the most out of the superfast
broadband
Delivered by Cosmic Peninsula Consortium

4. Connecting Devon and Somerset
• A ground breaking partnership encompassing 6 LA areas to deliver improved
and superfast broadband to rural areas;
• Improved broadband (>2mbps) to every business and community across
Devon and Somerset by 2016;
• Faster broadband (>24mbps) to at least 90% of the area by 2016.
Without this project 700,000 residents and 26,000 businesses, with a combined
turnover of £9 billion, have no certainty of receiving improved or superfast
broadband from a commercial rollout

5. Update – March 2015
• More than 100,000 homes and businesses now have access to
fibre broadband as a result of the CDS;
• Almost 90% of those can access speeds in excess of 24mbps;
• Engineers have installed more than 78,000 km of underground
optical fibres;
• 456 new fibre broadband cabinets are now ‘live’;
• A further 224 fibre cabinets have been installed and are waiting
for final works to be completed.

6. How do I know when superfast is coming?
www.connectingdevonandsomerset.co.uk/where-when/

7. What are we doing?
• Free sessions
• Showcase new technologies
• Hands-on Workshops – tablets, smart phones, internet
beginners
• Gadget shows
• Seminars
• Briefings
• Taster sessions
• Signposting to other services

9. Stand out on Social Media
Helen Bottrill

10. Introductions
Please introduce yourself and what you hope to get out of the
session today…

11. About me…
• Social Media Specialist for Cosmic IT
• Run my own textile design business for 7 years
• Used Social Media to grow my business
• Passionate about helping and supporting business growth
• Love spreading the knowledge I’ve learnt!

12. What do you use?

13. What have you posted recently?
Posts
Blogs
Images
Videos
Anything else…?

22. Live streaming

23. Tip of the iceberg…

24. Why use Social Media?
• Your potential customers are digitally aware
• Reaching a wider audience
• Can’t be everywhere at once
• Telling a story
• Building your brand
• Showing your potential customers you are ‘human’!
• Building trust in your customers
• How do *you* shop? Is it online?

25. How?
• Engage
• Converse
• Show interest
• Be honest
• Support
• Share & Like
• Trust
• Be human
• Be authentic
• Don’t sell

27. What to post about?
• How to’s / hints and tips / practical advice
• Studio / Office / behind the scenes
• Work in progress / latest products / special offers
• Competitions / Giveaways
• News / Press mentions
• Events / Attractions (yours or others)
• Industry statistics
• Questions / Quotes
• Colleagues / staff / clients / visitors
• Shares / blogs
• Humour!

28. When to post?

29. Remember!
• Be professional
• HIGH Quality Photos
• Correct spelling and grammar – ALWAYS!
• Excellent customer service
• Don’t rant online or be negative
• Deal with complaints correctly
• Be YOU!
• Turn it around – what do ‘you’ want to see, how do ‘you’ react
to things? Do that.

30. Social Media Engagement Ladder

31. Listening

32. Use Social media as a highly effective listening device:
• Colleagues/staff;
• Journalists;
• Peers;
• Competitors;
• Influencers.

33. Listen in on hashtag conversations

34. • Geographic specific
– #plymouth
– #exeter
• Industry specific
– #holidaysindevon
– #3Dprinting
– #engineering
• Campaign specific
– #BetterForIt
– #justacard
• Media specific
– #journorequest
– #prrequest

35. Hashtag success!

36. http://www.spaceandtime.co.uk/all-uk-twitter-hours-hashtags-
updated-regularly/

37. Twitter for listening

38. https://twitter.com/search-advanced

39. Google Alerts

41. Listening and scheduling tools
• Tweetdeck
• Hootsuite
Easier to manage hashtag hours
Manage more than one account
Watch more than one subject
Schedule posts to go out when you are away from your computer
Watch for keywords
Don’t miss anything

42. Tweetdeck

43. Hootsuite

45. Share

46. • You share they share; good content
that others will share ideally
influencers…

49. Engage and share through influencers

51. Internet stars are everyday people

52. How do you find influencers?
• Huffington Post 99
• The Guardian 99
• Met Office 90
• BBC Radio1 94
• BBC News 83
• Visit Britain 83
• Lonely Planet 94

53. Klout

55. Who’s your influencer?

57. Content
• Images
• Archived content
• Infographics
• Video
• Blogs
• Explainers
• Web pages
• PDF downloadable content
• Content for syndication (third party sites)
• Podcasts

58. Infographics

59. Create once, post everywhere

60. Meformers vs informers
• Researchers at Rutgers University found that only 20% of us are
informers on social media, while the other 80% are meformers.
• Informers had more than twice as many followers than
meformers.
• Sharing information about others is better for your follower
count than sharing about yourself.

62. Tailor content to suit your audience

65. Canva.com

66. Make it visual
• Customers are 2.4 times more likely to click on a post if images
are present
• Become a storyteller – make content engaging, emotional
• Piktochart
• Wordswag
• Instaquote
• Visme

67. Emotive…

69. YouTube – the stats
• YouTube is the 2nd largest search engine
• 1 billion unique monthly visitors
• 6.25 billion hours watched monthly
• 600 million views a day
• If YouTube were a country it would be the largest in the world
after China and India
• Videos are shared 12 times more than link and text posts
combined
• 60% of visitors watch video content before reading text on the
same webpage

70. And more…
• 73% of consumers are more likely to make a purchase after
watching a video
• 74% of all internet traffic in 2017 will be video
“It is crucial for marketers for start creating and incorporating
video as part of their content strategy”

71. Customer support

72. Let’s make a plan!
• Social media planner. There are lots of free printables online or
you can create your own.
• Create two – a weekly and a monthly one.
• Monthly – mark what events are coming up, yours and others.
Exhibitions & events, seasonal, local, sales & offers. You know to
schedule content prior to these to make the most of the
promotion. Have it above your laptop or in your studio so you
can add to it.
• Weekly – content planner. Create the content and then schedule
the posts on each platform.

73. Plan your content
• 70/20/10
• 70% planned campaigns
• 20% near future
• 10% real time
• 80/20
• 80% shared content
• 20% your content

75. Content Strategy
• Who are your users?
• Who are your competitors?
• What do you bring to the table?
• What do you hear?
• What content do you already have?
• What is the purpose of your content?
• How often should you publish & distribute content?
• Who is in charge/produce/maintain your content?

77. Blogging – the stats
• 6.7m people blog on blogging sites
• A further 12m blog via Social Media
• 77% of internet users read blogs
• Small businesses with blogs generate 126% more leads
• 61% of consumers have made a purchase based on a blog post
• 60% of businesses who blog acquire more customers
• 5th most trusted source for accurate online information

78. And more…
• A new blog is created somewhere in the world every half a
second
• Around 175,000 blogs are added to the Internet daily
• There are over 150,000,000 blogs on the Internet

79. Why Blog?
• Gives your company a voice
• Easy to use
• Free
• Enables you to connect and share with your customers
• Direct communication channel
• Fuels SEO
• Shares your expertise
• Keeps you focused, motivated & energised
• Stimulating for you and your readers
• Builds confidence, relationships & sales
• Tells your story

80. Blogging tips
• Include engaging photos or graphics – articles with images get
94% more views
• Use clean design and layout. Good design along with quality
content are the top two factors that add credibility
• Make sure your site is mobile optimised
• Have a unique voice – write conversationally, use simple words
& short sentences
• Connect with Social Media to greatly increase your traffic
• Create a call to action – eg sign up to newsletter

82. • How to hook your readers or get people pinning your blog?
• Catchy title:
• Hubspot blog topic generator
• Portent’s content idea generator
• Entertain & Engage

88. Remember!
• Spelling and grammar – if possible get someone to read through
it before posting
• Weekly if possible, if not then as regular as you can
• Good quality images – and make them pinnable
• Don’t waffle!
• Share your blog through your social media
• Link to your website
• Try to get guest bloggers once you are a little more established
• Read other blogs
• Plan ahead

90. Facebook – a few facts
• Launched in Feb 2004 by Mark Zuckerberg
• 1.4 billion users
• Every second there are 20,000 people on Facebook. This means
in just 18 minutes there are 11 million users on Facebook
• There are 500,000 Facebook “likes” every minute
• There are 100,000 friend requests every 10 minutes
• There are 3 million posts per minute
• Users spend 21 minutes per day on average on Facebook
• 40 million small business Facebook pages

91. Profile, Page, Group?
• A personal profile is a standard account created for a person to
keep in touch with friends and family.
• A Page is a public fan page for a business where you can build
up a following of people who are interested in your page and
products.
• A Group is for a community or club that share a common
interest. It can be private or public.
• You NEED a personal profile to set up a page or a group. You
must NOT use a personal profile as a business page.

93. Things to think about
• Page Name – business name, is it available?
• Images – profile and header (logo?)
• Type of business, avoid using ‘local business’ if you don’t have a
public premises
• Bio
• Links
• What is your story?
• Details & photos can be amended at any time in your settings

94. How to get followers?
• Like all social media channels, this isn’t going to happen
overnight.
• As I’ve said, it is about engagement with others. Sharing other
posts, building up a story of who you are, what you do, and
what you like.
• For people to interact with you, you need to interact with them.
• Follow pages that appeal to you – chat with them, show interest
in what they do, share their content
• Give your followers interesting information that they then want
to share with others

95. Don’t!
• Spam – don’t leave fly-by comments ‘like for a like’ or leave
adverts on other pages for your products
• Use ‘add likers’ pages, you may get the quantity of likers, but it’s
quality that you are looking for. Better to have 50 likers that all
buy from you than 5000 that don’t
• Like everything and anything to gain followers – if your
newsfeed is full of stuff you aren’t interested in you won’t see
what you are interested in seeing
• Sell, sell, sell

96. Facebook post types

99. Tagging – page gets notified that you have mentioned them in a post.

103. Twitter – a few facts
• Launched in 2006
• A real-time social network - allows people to discover what is
happening all over the globe right now, to share information
and to connect with others wherever they are and whatever
they are doing.
• 284 million monthly active users
• 500 million tweets sent every day.
• 80% of tweets are accessed from a mobile site, and this is only
set to increase.
• 83% of businesses would recommend Twitter to other small or
medium sized businesses.

104. So - what *is* a tweet?
• A tweet is a message, posted on Twitter, containing 140
characters or less. It can include text, photos, links or videos.
However, if you are adding any of these they will automatically
take up 22 characters on your allotted amount.

105. Twitter language…

106. @ handle
RT retweet
Favourite
Follow
# hashtag

108. Typical news feed…

110. Pinterest – a few facts
• 79.3 million users
• 50 billion pins
• 1 billion boards
• 500,000 business accounts

111. And some more…
• 86% of users are women, but…
• 30% of new sign ups are men
• 67% of content pinned on Pinterest is from a business website
• 96% of pinners have used Pinterest to research and gather
information
• 80% of pins are repins
• 72% of brands use ‘pin it’ button on their product pages
• 47% of US online shoppers bought something as a result of a
Pinterest recommendation
• Pinterest brings an average of 300% more referral traffic to your
site than Facebook.

112. So, what *is* Pinterest?
• Pinterest is an online pin board. It allows you to pin from
anywhere on the web to your own boards.
• Imagine your scrapbook as a child. You cut out pictures from
your favourite magazines and stuck them in. It’s just like that,
but online.
• You can pin from your own site, or others
• You can pin from Pinterest, or anywhere else on the Internet

113. • Your perception of Pinterest may well be wrong – we are no
longer a nation just focused on pinning recipes and weddings
and decorating ideas… Now, don’t get us wrong – we still do
that in our millions but more and more of us are using Pinterest
for different reasons.
• Are you a teacher looking for planning ideas?
• Are you a blogger looking for statistics?
• Are you setting up your Instagram page and no idea where to
start?
• Are you a shop wanting to reach a bigger audience?
• These, and so many more are reasons that people are signing up
to Pinterest, alongside the recipes and weddings!

114. • It is a fact that the half-life of a Pinterest pin is 1,600 times
longer than a Facebook post!
• 80% of pins are repins compared to 1.4% of tweets retweeted

115. Pinning for Business
• Now is YOUR chance to make the most of Pinterest, as out of
almost 80 million users, there are currently only 500,000
business pages on Pinterest. We can use this to our advantage!
• Make sure that each time you blog, include pinnable images or
infographics.
• Write about relevant content. Use trends – pins featuring
trending topics see a 94% increase in click through rate.
• Pin your tutorials – these see a 42% higher click through than
the average pin.
• Remember – 67% of content pinned on Pinterest is from a
BUSINESS WEBSITE, and 96% of pinners have used Pinterest to
research and gather information.

116. How?
• Create a business account from your personal account or from scratch
• Go to https://business.pinterest.com and either convert or create
• Select your business type and business name, plus a username
• Username can only be 3-15 characters long
• Ideally your twitter/instagram name – business name?
• This becomes your url, eg: https://www.pinterest.com/cosmic_UK
• You then have to verify your website which creates a link between
your Pinterest account and your website – enables you to see
Pinterest analytics
• If you have your own website then add a pinterest button – makes it
easy for people to pin your images

117. To start
• Ideally, a new business can create a number of boards, around
12-20, which reflect their brand and interests
• Work on filling the boards with quality images, well described
with key words and good descriptions of what is in the image
• Tell a story with your pins – what do you do, what do you like,
where do you go?
• Works in progress, studio inspiration, inspiring quotes, dinner
ideas – let people understand and be inspired by YOU!!
• Follow friends, colleagues, influencers, industry peers and pin
their images, comment on their posts and ‘like’ their pins

118. A few tips…
• If you start well you can maintain your boards easily
• Aim to pin daily
• You can never have too many pins or too many boards!
• Never delete a board, you may lose followers as some only
follow boards rather than you
• Pin from your blog
• Make sure your pins direct you to the right place
• Use testimonials (with permission!)
• Have FUN!

119. Cosmic pinterest page

120. Pinterest board – about pinterest!

121. Cosmic Pinterest newsfeed – FULL of infographics…!!

123. Instagram – a few facts
• Launched in October 2010
• 300 million monthly active users
• 8000 photo likes per second
• 5000 comments per second
• More than 5 million photos posted daily
• Owned by Facebook

124. What is Instagram?
• Instagram is a photo sharing site where beautiful images are
shared with the user’s followers. Filters can be added to alter
the image and transform the mobile phone shots into
something stunning.
• As of June 2013 you have also been able to upload short videos
(15 seconds maximum.)

126. How do I use Instagram?
• Instagram works very similarly to Twitter
• @ mentions, # hashtags and follows all work in the same way

127. Why do we love Instagram?
• Instagram is a wonderful image sharing tool which not only
gives you access to millions of visual delights, but can also
connect you with other like minded individuals and raise your
brand identity. By adding hashtags to your images you can bring
potential customers into your world. Also, by searching
keywords you can discover what else people are doing and
talking about in your sector. Oh, and you can get lost in the
beauty of all the photos! It really is offering a great human
element to your business, and that is what Social Media is all
about.

128. 1. Home tab – This is where you view your newsfeed. All the
images posted by the people you follow will be here. From there
you can like (by clicking on the ‘heart’ underneath the image) or
comment (by clicking on the speech bubble underneath the
image).
2. Explore tab – This is where you can search for users (@) or
hashtags (#). Instagram also suggests followers or trends that
you may want to follow.
3. Camera tab – Clicking on this allows you to take an image to
then upload to Instagram. You can also import an image you
already have on your device from here too.
4. Activity tab – This is activity that has been happening from
people you are following – images they have liked, or photos
they have commented on. This can give you more ideas of
people to follow. On the right hand side of the activity page you
can see your notifications - who has followed you, liked a post or
tagged you in a conversation (@).
5. Profile tab – By clicking on this icon you see your Instagram
profile. This is how others see you. You can see your bio and the
photos you have uploaded.

129. Signing up
• Creating your account with Instagram is free and very straightforward.
You need to download the Instagram app on your mobile or tablet
(you are unable to create an account on a computer) and then will be
talked through setting up.
• Just like Twitter, choose a username, a good profile picture and write
a short bio. This should all be consistent with your branding, and
presence on other social media sites. It makes sense to use your logo
as a profile picture and (if you can) your business name as your
username.
• You can edit your details at any time, so don’t worry if you change
your mind later on down the line. Like with your other social media
channels, you may want to make seasonal changes, or add any
accomplishments in your bio.

130. Ideas of what kind of pictures to post:
• Work in progress
• Behind the scenes
• Staff members
• ‘Out and about’ photos
• Pets – everyone loves #dogsofinstagram
• Interiors
• Make sure your images are in focus, clear and uncluttered.

131. • Some great examples…

132. • For more information Instagram has a great ‘getting started’
page which gives you some great tips, including how to post
strategically for your business.
• https://business.instagram.com/gettingstarted/

134. Any questions?

135. Contact us
www.get-up-to-speed.co.uk
info@get-up-to-speed.co.uk