Email Marketing Best Practices

1. Maciej Ossowski
Director of Education
London, 21 Nov. 2012 Implix / GetResponse

4. Number one reason for unsubscribes: too
many emails!

8. Solution?

10. 55% of 300 senior marketing executives
surveyed by Return Path and The Relevancy Group in 2012
DO NOT SEGMENT LISTS

11. 32% of marketers say segmenting their
email database is one of their organization's top
objectives
IN 2013

12. Hard work pays off

13. Your buyers are not the same!

14. Different recipients require different email offers,
Different recipients require different email offers,
content & creatives
content & creatives

15. Sign up Blog
form
Reactivation Newsletter
Campaign
Education Abandoned
Order form
Transactional
Conversion
Email
PRO Upsell,
account Affiliation
?

16. Define groups of subscribers you have on your list

17. List slicing inspiration

18. way 1

20. way 2

23. way 3

25. way 4

26. Industry: B2B vs B2C
or
maciej.ossowski@implix.com maciej.maciek@yahoo.co.uk
maciej.ossowski@getresponse.com mac.os@gmail.com
maciej85@live.co.uk

27. way 5

29. way 6

31. Segment your list basing on:
Contact behviour: Contact characteristics:
receiving email first and last name
opening email email address
not opening email age, sex
clicking on a link GEO data
not clicking on a link subscription source

35. Thank you!
Mac Ossowski
Director of Education
Implix / GetResponse
GetResponse.pl
maciej.ossowski@ implix.com
twitter.com/maciej_ossowski
facebook.com/maciej.ossowski
linkedin.com/in/maciejossowski