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Semelhante a Getresponse (20)
Getresponse
- 10. 13% Delivered
87% SPAM!
Source: Messaging Anti-Abuse Working Group
http://www.maawg.org/about/MAAWG_2008-Q1_Metrics_Report.pdf
- 11. Spam folders
Content filtering
Blacklists
Email blocking
Image blocking
Authentication
Reputation
- 12. 1.0 2.0
Email marketing
evolved
- 13. But at ,
we’d seen it all since 1998
- 16. Feature rich:
Subscriber acquisition & management
Newsletter publishing
Automatic follow-up messages
Ability to bypass spam filters
Advanced personalization
Sophisticated reporting
- 20. Time to set up:
quot;
One hour
vs.
60
quot;
quot;
- 25. clicks
opens
bounces
inactives
deliveries
spam traps
acquisition
web traffic
subscribers
suppressions
unsubscribes
confirmations
user unknowns
spam complaints
life-cycle management
- 26. Test &
measure
Make
mistakes
Stay on
top
Re-iterate
Best
practices