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1.460,37 € 
1.471,35 € 
1.468,10 € 
1.524,25 € 
2010 
2011 
2012 
2013 
69.225 M€ 
Region with lowest spent 
Castillala Mancha 1.272,0 € 
Region with highest spent 
Basque Country 1.967,2 € 
Home-based Spanish Food market value 2013 
45% 
55% 
Freshproducts 
Rest of products 
Money spent on home food per capita 
+2,4% (2012) 
Source: MAGRAMA (Spanishministeryof Agriculture, FeedingandEnvironment)
Money spent on Food groups per capita 
353,02 € 
342,05 € 
198,73 € 
150,45 € 
91,28 € 
65,47 € 
55,48 € 
52,93 € 
37,86 € 
35,19 € 
Meat & derivates 
Fruits & Vegetables 
Milk & Dairy 
Fish 
Bread 
Bakery 
Alcohdrinks 
Precooked 
Softdrinks 
Oils
43,2% 
22,25% 
15,70% 
10,25% 
9,75% 
Shopping places 
Supermarket 
Specializedstore 
Store Brands 
44% 
Of consumers buysquiteor manyof storebrandproducts 
11% 
45% 
32% 
12% 
Discountstore 
Hypermarket 
Other 
Up to 10%bought food products online 
Any 
Some 
Quite 
Many 
Up to 
Logos & brandsshowedonlyas a sample
Author: 
Gerard Pujol –Project Manager 
For more detailed information, we can bring you personalized market intelligence studies. Don’t hesitate to contact us trough: 
gpujol@smartfoodinnovation.com 
+34 685 469 647 
+34 977 641 104 
www.smartfoodinnovation.com

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key figures of Spanish food market

  • 1. 1.460,37 € 1.471,35 € 1.468,10 € 1.524,25 € 2010 2011 2012 2013 69.225 M€ Region with lowest spent Castillala Mancha 1.272,0 € Region with highest spent Basque Country 1.967,2 € Home-based Spanish Food market value 2013 45% 55% Freshproducts Rest of products Money spent on home food per capita +2,4% (2012) Source: MAGRAMA (Spanishministeryof Agriculture, FeedingandEnvironment)
  • 2. Money spent on Food groups per capita 353,02 € 342,05 € 198,73 € 150,45 € 91,28 € 65,47 € 55,48 € 52,93 € 37,86 € 35,19 € Meat & derivates Fruits & Vegetables Milk & Dairy Fish Bread Bakery Alcohdrinks Precooked Softdrinks Oils
  • 3. 43,2% 22,25% 15,70% 10,25% 9,75% Shopping places Supermarket Specializedstore Store Brands 44% Of consumers buysquiteor manyof storebrandproducts 11% 45% 32% 12% Discountstore Hypermarket Other Up to 10%bought food products online Any Some Quite Many Up to Logos & brandsshowedonlyas a sample
  • 4. Author: Gerard Pujol –Project Manager For more detailed information, we can bring you personalized market intelligence studies. Don’t hesitate to contact us trough: gpujol@smartfoodinnovation.com +34 685 469 647 +34 977 641 104 www.smartfoodinnovation.com